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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen

EKM
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Published by Universitas Syiah Kuala

ISSN : 26147696 EISSN : 2598635X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Arjuna Subject : -

Articles 395 Documents

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PENGARUH EKUITAS MEREK TERHADAP NIAT BELI DENGAN NORMA SUBYEKTIF SEBAGAI PEMODERASI (STUDI PADA KONSUMEN NOTEBOOK MEREK ASUS DI KOTA BANDA ACEH) Maulita Sari, Jeliteng Pribadi
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 1 (2018): Februari
Publisher : Departemen Manajemen

This research aims to know the effect of brand equity to purchase intention with subjective norms as a moderating. The empirical study conducted at Asus brand notebook consumers in Banda Aceh City, used a questionnaire as research instrument, which sample in this study of 150 people. Non Probability Sampling is used as sampling technique with Purposive Sampling method. The analysis method is Moderated Regression Analysis (MRA) is used as the method of analysis with IBM SPSS 20 software. The result of this research indicates that the brand equity influential purchase intention, subjective norm influential on purchase intention, and beside that result that subjective norm moderate influential of brand equity to purchase intention.Keywords: Brand Equity, Subjective Norms, and purchase intention

PENGARUH AKUMULASI KEPERCAYAAN DAN PERSEPSI UMPAN BALIK TERHADAP RETENSI PELANGGAN MASKAPAI PENERBANGAN LION AIR PASCA PEMULIHAN LAYANAN Fadhlul Husni, Mukhlis Yunus
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 1 (2017): Februari
Publisher : Departemen Manajemen

Competition in business aviation services is very tight and vulnerable to the issue of trust. Competition is done with a variety of strategies with the goal of customer retention. This study aims to determine the effect of accumulative trust and customer’s perception of feedback to impulsive customer’s retention in the Lion Air post – service recovery. This research method using questionnaires as research instruments. The sample of research are 200 customer was taken by purposive sampling methods with the criteria that respondents who had experienced customer service failure in the Lion Airline least one and not the civilian apparatus of official travel for state or private employees, and the respondent is a decision maker. Structural Equation Modelling-Partial Least Square used as a method of analysis to determine the effect of the variables involved. The results showed that the accumulative trust and customer’s perception of feedback effect on customer’s retention and service recovery satisfaction, Better the accumulative trust and customer’s perception of feedback, higher customer’s retention and service recovery satisfaction. Service recovery satisfaction also affects on customer retention. The existence of service recovery satisfaction can be mediating variable between accumulative trust and customer’s perception of feedback with customer’s retention. Keywords: Accumulative Trust, Customer’s Perception of Feedback, Service Recovery Satisfaction, Customer’s Retention

REAKSI PASAR MODAL INDONESIA TERHADAP PERISTIWA PENGUMUMAN PAKET KEBIJAKAN EKONOMI JILIJD II Nurbaity Muzakir, Syarifah Rahmawati
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 2 (2017): Mei
Publisher : Departemen Manajemen

This research examines stock market reaction to the announcements economic policy package II. The variables used in this research are average abnormal return (AAR) and abnormal trading volume activity (ATVA). Analysis model in this research is event study which has 7 days window period (23 September - 2 October 2015). Hypothesis testing used are one sample t-test and paired sample t-test. Using purposive sampling, in this research there is 239 samples. The results of this research based one sample t test showed that the market reacts before the announcement economic policy package II, while at the event date, and after announcement economic policy package II, stock market did not react significantly. The results from the paired sample t test of the average abnormal return and the average abnormal trading volume activity shows that there is no significant difference before and after the event. From the results of this research concluded that the Indonesian capital market is efficient in semi-strong form. Keywords: Announcement of Economic Policy Package II, Stock Market Reaction, Efficient Market, Event Study, Average Abnormal Return, Average Abnormal Trading Volume

PENGARUH JOB EMBEDDEDNESS TERHADAP KUALITAS KEHIDUPAN KERJA DAN PERILAKU KEWARGAAN ORGANISASIONAL (Studi pada Kantor Administrasi Biro Universitas Syiah Kuala) Khairul Anam, Fairuzzabadi
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 1, No 2 (2016): November
Publisher : Departemen Manajemen

This research was conducted to find the effect of job embeddedness to the quality of work life and to the organizational citizenship behavior of the staff of University of Syiah Kuala Biro Administration. The sample used in this research are the staff of University of Syiah Kuala Biro Administration whom totaled 329 respondents. The instrument of collecting data in this research is questionnaire. Random sampling was used as sampling technique. As much of 150 questionnaires distributed and only just 110 questionnaires could be collected. Linear regression analysis was used as a method of analysis to determine the effect of all variables involved in this research. The results showed that: 1) job embeddedness significantly effect to quality of work life of the staff of University of Syiah Kuala Biro Administration. 2) job embeddedness significantly effect to organizational citizenship behavior of the staff of University of Syiah Kuala Biro Administration. Keyword: Job Embeddedness, Quality of Work Life, Organizational Citizenship Behavior.

TINGKAT NIAT PEMBELIAN ONLINE SHOP DI KALANGAN MAHASISWA UNIVERSITAS SYIAH KUALA Gina Kembari Jasman, Permana Honneyta Lubis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 1 (2017): November
Publisher : Departemen Manajemen

This study aims to examine perceive of easy to use, norm subjective, perceive of risk of purchase behavior intention via internet and perceive usefulness and attitudes toward purchasing via internet as a mediation variable. The sample used in this study is 200 respondents of Syiah Kuala University students who have accessed the internet. A Purposive Sampling technique is used as technique sampling. A Hierarchical Linear Modeling (HLM) is used as an analytical method to know the influence of the variables involved. The results of this study indicate that perceive easy to use has positive and significant effect on the perceive usefulness. Perceive ease of use, perceive usefulness have a positive and significant effect on attitude toward purchasing via internet. In addition, perceive easy to use, subjective norms, perceive usefulness, attitudes toward purchasing via the internet have a positive and significant effect on purchasing behavior intention via internet. While perceive of risk has insignificant effect on purchasing behavior intention via internet. Overall, these finding are consistent with the result of previous studies. Keywords: Perceive Ease of Use, Subjective Norms, Perceive of Risk, Perceive Usefulness, Attitudes Towards Purchasing Via Internet, Purchasing Behavior Intention Via Internet

PENGARUH FASHION ORIENTATION DAN DEPARTMENT STORE PERSONALITY TERHADAP DEPARTMENT STORE PATRONAGE INTENTION DENGAN NILAI BELANJA SEBAGAI VARIABEL MEDIASI DI MATAHARI DEPARTMENT STORE BANDA ACEH Mulyana, Syafruddin Chan
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 3 (2017): Agustus
Publisher : Departemen Manajemen

This study aims to determine the influence of fashion orientation and department store personality towards department store patronage intention, with shopping value as the mediating variable. The samples used in this study were 120 respondents who had visited and recommended Matahari Department Store. The sampling technique used was Purposive Sampling. The Analysis of Moment Structure (AMOS) was used as the method of analysis to determine the effect of the variables involved. The results of this study showed that fashion orientation was not influential towards department store patronage intention, and department store personality significantly influenced department store patronage intention. In addition, the results showed that the shopping value variable mediated fashion orientation with the value of direct influence as much as 0,330 greater than indirect influence which was as much as 0,206, and shopping value variable mediated department store personality with the value of direct influence as much as 0,559 and the Indirect influence as much as 0.350, so in this research, fashion orientation and department store personality variables partially affected the department store patronage intention.Keywords: Fashion Orientation, Department Store Personality, Department Store Patronage Intention, Shopping Value

PENGARUH MEKANISME CORPORATE GOVERNANCE DAN CASH HOLDING TERHADAP NILAI PERUSAHAAN MANUFAKTUR DI INDONESIA Ade Riandar Putra, Syarifah Rakhmawati
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 1, No 1 (2016): Agustus
Publisher : Departemen Manajemen

This study aimed to examine the effect of Mechanism Corporate Governance and Cash Holding on Firm Value. The Independent variables in this reseacrh are the board commissioner, board independent, insider ownership, and cash holding, for the dependent variable is firm value that proxied by Tobins Q. This study use data of 37 companies manufactur in the Indonesian Stock Exchange for the periode 2010 until 2014. The sampling method used in this study was purposive sampling , is sampling based criteria. The analysis technique used in this study using multiple regression analysis with using program SPSS 21. The result showed that: (1) board commissioner and board independent have positive effect and significat on firm value, (2) insider ownership have negative effect and doesnt significant on firm value, (3) cash holding have positive effect and significant on firm value. The results of this study are expected to be taken into consideration for the company in decision making related to the implementation of good corporate governance and cash holding so as to enhance shareholder value. Kata Kunci: Dewan Komisaris, Komisaris Independen, Kepemilikan Manajerial, Cash Holding, Nilai Perusahaan

FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MEMBELI SEPATU CONVERSE PALSU PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA Chikita Divariyana, Ahmad Nizam
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei
Publisher : Departemen Manajemen

Abstract :This study aims to determine the factors that affect consumers to buy fake converse shoes consisting of value consciousness, social status, low prices, and past experience of purchasing fake converse shoes on students faculty of economics and business of Syiah Kuala University . The sample used in this research is the on students faculty of economics and business of Syiah Kuala University who have used converse shoes with price below Rp.500.000.,-. This research method using questionnaire as research instrument. Non probability sampling is used as a sampling technique. Methods of testing analysis and data analysis were done using SPSS (Statistic Package for Social Science) version 20 with the formulation of multiple regression. The results of this study indicate that value consciousness does not affect the purchase of fake converse shoes, Social status affects the purchase of fake converse shoes, Low prices affect the purchase of fake converse shoes, and past experiences affect the purchase of fake converse shoes.Keywords:Value Conscoiusness, Social Status, Low Price, Past Experience, Purchase of Fake Converse Shoes

PENGARUH KEPRIBADIAN MEREK RETAIL DAN KESESUAIAN CITRA DIRI TERHADAP LOYALITAS TOKO RETAIL PADA KONSUMEN INDOMARET DI KOTA BANDA ACEH Faizin, Ridwan Nurdin
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 3 (2018): Agustus
Publisher : Departemen Manajemen

ABSTRACT This study aims determine the effect of retail brand personality amd self congruity on store loyalty. The sample used in this study that consumer Indomaret in Banda Aceh. This research method using questionnaire as a research instrument. Purposive sampling was used as the sampling technique. The method of analysis linear regresion is used as a method of analysis to determine effect of the variable involved. The results of this study indicate that retail brand personality and self congruity signoficant effect to store loyalty on consumer Indomaret in Banda Aceh.

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KETERLIBATAN KEPUTUSAN PEMBELIAN DAN KEPERCAYAAN PADA KONSUMEN SHOPEE DI UNIVERSITAS SYIAH KUALA Ria Amalia Fhonna, Sorayanti Utami
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 3 (2018): Agustus
Publisher : Departemen Manajemen

Abstract: This study aims to measure the effect of Electronic Word of Mouth to Shopee’s consumer Purchase Decision involvement at Syiah Kuala University with Trust as mediating variable. The sample used in this study are Syiah Kuala University students who access Shopee application were 204 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is Purposive Sampling. Hierarchical Linear Modelling (HLM) was used as a method of analysis to determine the effect of all the variables involved.Based on the results of the HLM analysis indicated that Electronic Word of Mouth positively influence Purchase Decision Involvement, Electronic Word of Mouth positively influence Trust, Trust positively influence Purchase Decision Involvement and Trust mediate the relationship between Electronic Word of Mouth and Purchase Decision Involvement.

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Contact Name Zaida Rizqi Zainul

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Zaida Rizqi Zainul

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Kab. aceh besar,

Aceh

INDONESIA