Journal of Business Management Education (JBME)
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
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<![CDATA[GAMBARAN NILAI PASAR TERHADAP RETURN SAHAM PADA PERUSAHAAN SUBSEKTOR ADVERTISING PRINTING MEDIA YANG TERDAFTAR DI BEI PERIODE 2010-2016 ]]>
<![CDATA[Destiana, Prisila]]>;
<![CDATA[Surachim, Ahim]]>;
<![CDATA[Sulastri, Sulastri]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 2 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i2.14263
<![CDATA[Purpose - The purpose of this research are to descript of market value, the descript of stock return, while the purpose of this study is to determine the description of perception market value to return saham in subsector advertising printing media.Design / methodology / approach - Method in this research used descriptive and verification methods. Data that used are secondary data of each subsector advertising printing media with analysis technique using multiple linear regression. Sampling in this research use purposive sampling.Findings - The results of this research indicate that market value measured by Price Earning Ratio (PER) and Price to Book Value (PBV) has significance to return saham. The result showed that the market value  has a positive  effect return saham.Originality -The difference of this research with previous research is on research object, population and research sample, research period, measuring instrument and research result, as well as foreign theory and journal source and foreign book and research result.]]>
<![CDATA[GAMBARAN DISIPLIN DAN PRESTASI KERJA TERHADAP PROMOSI JABATAN KARYAWAN HRD PT. TELKOM INDONESIA BANDUNG ]]>
<![CDATA[Pranamulya, Yoga]]>;
<![CDATA[Mulyadi, Hari]]>;
<![CDATA[Purnama, Ridwan]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 2 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i2.14214
<![CDATA[ Purpose - The purpose of this study is to know the description of discipline, job performance and promotion positions.Design/methodology/approachh - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. An employee analysis unit of 96 respondents. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results showed that the work discipline is in the category quite appropriate with the score of 75.4%, job performance in high category with score 76.9% and job promotion in the high category with score 77.9%.Originality/value - This research provides a fundamental understanding for issues of work discipline, job performance and promotion. The difference of this research with the previous research is the object of research that is studied in service sector, theory and reference used are the latest theories. ]]>
<![CDATA[AFTER SALE SERVICE DAN REPEAT PURCHASE INTENTION PADA PENGGUNA NISSAN DI FACEBOOK ]]>
<![CDATA[Ubaidilah, Muhamad Rizki]]>;
<![CDATA[Rahayu, Agus]]>;
<![CDATA[Utama, Dian Herdiana]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 2 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i2.14264
<![CDATA[Objective - The purpose of this study is to determine the effect of after sale service to repeat purchase intention nissan users on facebook. Design / methodology / approach - The design of this study is cross sectional. This research use explanatory survey method. A total of 51 respondents were selected using probability sampling in the form of Cluster random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution and verification technique by using simple linear regression analysis. Findings - Based on the results of research using analysis of verifikatif analysis, obtained the result that After sale service has a positive influence on repeat purchase intention with the influence of being. Originality / value -The difference of this research with previous research is located on the object of research that is Nissan User  on Facebook, with variables studied that is After Sale Service and Repeat Purchase Inention, and use theory or reference different from previous researcher.]]>
<![CDATA[GAMBARAN GAYA KEPEMIMPINAN, MOTIVASI KERJA SERTA KINERJA KARYAWAN CIPANAS INDAH HOTEL DI GARUT ]]>
<![CDATA[Sari, Anita Permata]]>;
<![CDATA[Mulyadi, Hari]]>;
<![CDATA[Tarmedi, Eded]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 2 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i2.14215
<![CDATA[Purpose - This study aimed to gain a sense o1qf leadership style, gain a working motivation overview, and overview of employee performanceDesign / methodology / approach - The method used is an Explanatory Survey with a sample size of 44 respondents. The data analysis technique used is multiple linear regression with spss 20.0 for windows programming tool.Findings- Research results show that leadership style is in the category of effective, work motivation is in the strong category and employee performance is in good category. Leadership style and work motivation have a positive influence on employee performanceOriginality / value - This study provides a basis for understanding the style of leadership and work motivation that affects employee performance. The difference of this research with previous research is located on the object of research that is Hotel Cipanas Indah company and use theory or reference different from previous researcher]]>
<![CDATA[PENGARUH LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PRODUK CLOTHING LINE (Survei pada Konsumen Clothing Line Famo di Kota Bandung) ]]>
<![CDATA[Hilmi, Rafiqi Zul]]>;
<![CDATA[Hurriyati, Ratih]]>;
<![CDATA[Lisnawati, Lisnawati]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 2 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i2.14259
<![CDATA[Purpose - This study aimed to gain a sense o1qf lifestyle, an overview of purchase decision, and the influence of lifestyle on purchase decision employee performanceDesign / methodology / approach - The method used is an Explanatory Survey with a sample size of 130 respondents. The data analysis technique used is simple linear regression with spss 22.0 for windows programming tool.Findings- Research results show that lifestyle is in the good category, and purchase decision is in the good category. Lifestyle have a positive and significant  influence on purchase decision.Originality / value - This study provides a basis for understanding the style of leadership and work motivation that affects employee performance. The difference of this research with previous research is located on the object of research that is CV. Biensi Fesyenindo company and use theory or reference different from previous researcher]]>
<![CDATA[GAMBARAN LIKUIDITAS PROFITABILITAS DAN HARGA SAHAM PADA PERUSAHAAN OTOMOTIF YANG TERDAFTAR DI BEI ]]>
<![CDATA[Tricia, Youpick Endan]]>;
<![CDATA[Surachim, Ahim]]>;
<![CDATA[Tarmedi, Eded]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 2 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i2.14210
<![CDATA[Objectives - analyze the description of liquidity, profitability and stock prices in automotive companies. Design / methodology / approach - This research method uses descriptive method. Objects in this study are automotive companies listed on the Indonesia Stock Exchange period 2010-2016. Data collection techniques with panel data. Data analysis technique using panel regression analysis technique with the help of Eviews 9. Findings - The results show that: (1) Profitability measured using Return On Equity automotive companies tend to decrease. (2) Liquidity measured using Current Ratio of automotive companies tends to decrease. (3) Automotive company stock price decreasedOriginality / value - This research provides a basis for understanding issues of liquidity, profitability and stock price. The difference of this research with previous research is on object, variable, theory, technique of data analysis and also reference which used by researcher with previous researcher.]]>
<![CDATA[PENGARUH PEMBELAJARAN KEWIRAUSAHAAN TERHADAP KESIAPAN BERWIRAUSAHA SISWA KELAS XII PASTRY SEKOLAH MENENGAH KEJURUAN NEGERI 9 BANDUNG ]]>
<![CDATA[Pratomo, Raden Putra Kurnia]]>;
<![CDATA[Mulyadi, Hari]]>;
<![CDATA[Utama, Dian Herdiana]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 2 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i2.14216
<![CDATA[Objectives - The purpose of this study is to see description of entrepreneurship learning and readiness of student entrepreneurship as well as the influence of entrepreneurial learning on entrepreneurial readiness. Design / methodology / approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 82 respondents were selected using probability sampling in the form of simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution and verification technique by using simple linear regression analysis.Findings - Based on the results of research using descriptive analysis, the results obtained that entrepreneurial learning is in high category, and entrepreneurial readiness is in high category. While the verifikatif analysis, obtained the result that the influence of entrepreneurship learning on entrepreneurial readiness is in the category of being.Originality / value - This research provides a basis for understanding issues of entrepreneurship learning, and entrepreneurship readiness. The difference of this research with the previous research is located on the object that is the tourism vocational school that is Vocational School Negeri 9 Bandung, with the variables studied are entrepreneurial learning and entrepreneurial readiness, and using theory or reference that is different from previous researchers.]]>
<![CDATA[ANALISIS KARAKTERISTIK PEKERJAAN, KEPUASAN KERJA DAN KINERJA KARYAWAN (STUDI KASUS PADA CV SAPUTRA JAYA CIMAHI) ]]>
<![CDATA[Edisa, Nefertari]]>;
<![CDATA[Senen, Syamsul Hadi]]>;
<![CDATA[Masharyono, Masharyono]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 2 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i2.14260
<![CDATA[Purpose - The purpose of this research is to know the decription of job characteristics, job satisfaction and job performance.Design/methodology/approach - The Research design is cross sectional. This research is using descriptive approach with explanatory survey method. The analysis unit is 75 employees. Collecting the data is using questionnaire. Analysis technique used is descriptive technique with using frequency distribution.Finding - Based on the result of research, the results obtained that job characteristics in the category is appropriate with the score 86%, job satisfaction is in the high category with a score 85% and job performance is in high category with a score 87%.Originality/value - This research giving a basic for understanding job characteristics, job satisfaction and job performance issues on employee. The difference of this research with the previous research are on the object, variable, theory and references. ]]>
<![CDATA[PENGARUH STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN TEKSTIL DAN GARMEN ]]>
<![CDATA[Khoirunnisa, Fairuz]]>;
<![CDATA[Purnamasari, Imas]]>;
<![CDATA[Tanuatmodjo, Heraeni]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 2 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i2.14211
<![CDATA[Purpose - The purpose of this research are to descript of capital structure and firm value, and to analyze the impact of capital structure to firm value at textile and garment companies for the period 2011-2015.Design / methodology / approach - Method in this research used descriptive and verification methods. Data that used are secondary data from fact book years 2011-2015 with analysis technique using simple linear regression. Sampling in this research use purposive sampling.Findings - The result showed that the capital structure has a positive effect to firm value.Originality -The difference of this research with previous research is on research object, population and research sample, research period, measuring instrument and research result.]]>
<![CDATA[GAMBARAN PROGRAM PROMOSI JABATAN, PENGHARGAAN DAN KEPUASAN KERJA KARYAWAN PT. GUNANUSA UTAMA FABRICATORS SERANG ]]>
<![CDATA[Sari, Dwi Ervita]]>;
<![CDATA[Senen, Syamsul Hadi]]>;
<![CDATA[Razati, Girang]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 2 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i2.14217
<![CDATA[Purpose - The purpose of this study is to see the description of promotion program, reward  and job satsfaction. Design/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 90 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results obtained result that promotion of good enough position with score 7396 acquisition equal to 73,37%, amount in category enough according to score 12118, obtained percentage equal to 73,98%. and job satisfaction in high enough category with score 12769 Earnings equal to 75,06%.Originality/value - This study provides a basis for understanding issues of promotion program, reward  and job satsfaction. The difference of this study with the previous research is located on the object which is the company in the contuction industry that is PT. Gunanusa Utama Fabricators Serang, with the variables studied namely promotion program, reward  and job satsfaction, and using different theory or reference from previous researcher.]]>
