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Fundamental Management Journal
Published by Universitas Kristen Indonesia
ISSN : 25409816     EISSN : 25409220     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Fundamental Management Journal provides a valuable outlet for basic research on management and economic-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial functions. With contributions from all lecturer and researcher, the journal includes articles across the full range of management and economics disciplines.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024" : 6 Documents clear
THE INFLUENCE OF BRAND AMBAS THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND ADVERTISING ON PURCHASING DECISIONS AT SHOPEE: - , Feronika Verawati Samosir; Rutman Lumbantoruan; Netty Laura
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6170

Abstract

This research is quantitative research used to see the influence of brand ambassadors, brand image and advertising on purchasing decisions at Shopee in the people of Puri Kembangan Selatan Subdistrict. Determining as many samples as determined in the Taro Yamane formula where the population is known. The research results at the significant level for (1) variable (X1) are 0.275 > 0.05 with a calculated t value < t table of (1.107 < 1.990), meaning that Brand Ambassador is partially positive but not significant in purchasing decisions. (2) The significant level of Brand image (X2) is 0.000 < 0.05 with a calculated t value > t table of (6.213> 1.990) which means that it partially has a positive and significant effect on purchasing decisions. (3) The significant level of advertising is 0.000 < 0.05 with a calculated t value > t table of (11.624 > 1.990). The results of the simultaneous test show that the calculated f value is 337.469 > 2.72 and the significance is 0.000 < 0.05, which means that X1, The researcher's suggestions for Shopee E-commerce where the Brand Ambassador variable section has the lowest score, so Shopee should be able to increase the Brand Ambassador value by appointing Brand Ambassadors who are very popular so that they can attract more consumer attention, especially to Shopee E-commerce in the future. Keywords: Brand Ambassador, Brand image, Advertising, Purchase Decision
The Influence Of Profitability Rasio On Stock Performance With Return Market Control Variabel In The Telecomunication Sub-Sector Listed On The Indonesia Stock Exchange Before, During and After Covid 19 Sindi Sri Deviana Manalu; Jonny Siagian; Ganda T. Hutapea
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6288

Abstract

Knowing how the Profitability Ratio affects Stock Performance is the purpose of this study where the profitability ratio uses Earning Yield (EY) and Return On Equity (ROE) indicators and stock performance measured by Stock Return and Stock Risk. In There is a control variable, namely Return Market and the object under study is a telecommunications company listed on IDX with the data taken is data for the period before Covid 19 (2018-2019), the period during Covid 19 (2020-2021) and the period after Covid 19 (2022). Regression analysis using panel data and descriptive analysis, classical assumptions, F test, T test and R2 are used which are processed using the Eviews 12. the number of research samples is 4 companies taken by purposive sampling method and the type of research data is secondary data. The test results on stock returns show that the profitability ratio in the study period did not have a significant effect while the Return Market only had a positive and significant effect in the period during Covid 19. Testing of stock Risk shows that in the period before Covid 19 the profitability ratio has a significant effect while the Return Market is not significant, the period during Covid 19 the research variables have no significant effect and in the period after Covid 19 a significant effect is only shown by earning yield. Testing of stock returns simultaneously only in the period during Covid 19, while testing of Risk only in the period before and after Covid 19. Keywords: Stock Return, Stock Risk, Earning Yield, Return On Equity (ROE) Return Market
The Impact of Instagram Content Marketing and Brand 1mage on the Purchasing Choices of PT Anggie Rassly Andalan's Eyebrow Pencils Anna Larasati; Fenny B.N.L. Tobing; Nenny Anggraini
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6289

Abstract

Anna Larasati, The Impact of Instagram Content Marketing and Brand Image on the Purchasing Choices of PT Anggie Rassly Andalan's Eyebrow Pencils This research aims to analyze the impact of Instagram Content Marketing and Brand Image on the decision to purchase eyebrow pencils from PT Anggie Rassly Andalan. The primary data used is original data obtained through distributing questionnaires to 68 respondents using the purposive sampling method. The population in this study were all consumers who had purchased Anggie Rassly's eyebrow pencil twice. Samples were taken according to the Lemeshow formula because the population is unknown. The independent variables studied include ContentMarketing and BrandImage, while the dependent variable is purchasing decisions. The analysis carried out includes Validation tests, reliability assessments, tests of classical assumptions, t-tests, F-tests, multiple linear regression analyses, and the determination coefficient (R2). The results of this research show that: (1) There is an impact of content marketing on the decision to purchase Anggie Rassly's eyebrow pencil. (2) There is an impact of Brand Image on the decision to purchase Anggie Rassly's eyebrow pencil. (3) There is an influence of ContentMarketing and BrandImage together on the decision to purchase Anggie Rassly's eyebrow pencil.
THE INFLUENCE OF PROFITABILITY, LEVERAGE, AND COMPANY SIZE ON COMPANY VALUE (Case Study of Food and Beverage Sub-Sector Companies Listed on the Indonesia Stock Exchange for the 2018-2021 Period) Lidiana Simanjuntak; Timbul Hamonangan Simanjuntak; Carolina F. Sembiring
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6292

Abstract

These studies aims to determine Effects of Pro fitabilities, Leveraged, and Companies Size on Companies Values (In Foods and Beverages Sub-Sector listed on Indonesian Stock Exchanges for periodic 2018 to 2021) both partial and simultaneously, samples in these studies were obtaining use purposive sampling techniques, so that 15 samples were obtaining with researched periodic 2018 to 2021. Data types use secondaries data, data analyst use classical assumption tested and hypothesis tested use panel data regresion analyst use Eviews 12 tool. researched model using in analyst is use chow tested and hausman tested with Random effects model method. results of these studies show that partial hypothetical calculation of Profitabilities variable has a significant effects on Companies Value. Laverage and Companies Size have no effects on Companies Value. and for simultaneous tested results obtaining F calculate > F table = 0.006646 < 0.05 means testeding Profitabilities (X1), Leveraged (X2) and Companies Size (X3) have a simultaneous effects on Companies Values (Y). From results of these studies, Coeficient of Determination (R2) with a values of 0.151482 means that 15.14% of disclosures are explaining by Profitabilities, Leveraged and Companies Size. Keywords: Profitability, Leverage and company Size
EFFECT OF EASE OF USE OF THE APPLICATION, PERCEPTION SECURITY AND SHOPPING EXPERIENCE ON INTEREST TO REPURCHASE ON THE SHOPEE APPLICATION , CASE STUDY ON STUDENT OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS KRISTEN INDONESIA Teresa Dortua Hutauruk; Sautman Sinaga; Emerald G. M Tobing
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6294

Abstract

This study means to survey the effect of the usability of the Shopee application, saw security, and shopping experience on the goal to repurchase inside the Shopee application. The exploration utilizes a quantitative methodology, using an internet based poll made with Google Structures. A purposive testing procedure was used, including 100 respondents who are FEB understudies at the Universitas Kristen Indonesia and are customary clients of the Shopee application. The examination information was dissected through expressive measurable tests, old style supposition tests, various direct relapse investigation, t-tests, F-tests, and the cefficient of asurance. The consequences of the different direct relapse investigation yield the condition Y = 0.572 + 0.17 X1 + 0.256 X2 + 1.034 X3 + e, with a coefficient of assurance of 0.718. The t-test results for the Usability variable (X1) show an importance worth of 0.001 (p < 0.05), for the View of Safety variable (X2) the importance esteem is 0.001 (p < 0.05), and for the Shopping Experience variabIe (X3) the importance esteem is 0.001 (p < 0.05). The F-test creates an importance worth of 0.001 (p < 0.05). That's what the review presumes: 1) Usability fundamentally and decidedly impacts repurchase goal, 2) Saw security essentially and emphatically impacts repurchase aim, 3) Shopping experience essentially and decidedly impacts repurchase expectation, and 4) Convenience, Saw Security, and Shopping Experience together altogether affect repurchase aim. Keywords: Ease of use, perceived security, shopping experience, repurchase intention
The Influence of Non-Physical Work Environment and Self-Awareness on Employee Performance in the Riau Province Transportation Service Febelani Anastasha; Nenny Anggraini; Desideria Regina
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6309

Abstract

Employee performance is defined as the amount and quality of work that an employee can accomplish while performing his primary responsibilities and functions in line with the tasks assigned to them. By applying a basic random sampling technique, 30 office workers were selected as the study's sample. The non-physical work environment variable (X1) has a significant level of 0.639 > 0.05 in the study, which indicates that the non-physical work environment variable affects employee performance at the Riau Province Transportation Office, but not significantly. The self-awareness variable (X2) yielded significant results with a significant level of 0.002 < 0.05, which shows that there is a significant influence of self-awareness on employee performance at the Riau Province Transportation Agency. Based on the simultaneous test results, the significant value is 0.000 <0.05 and the coefficient of determination R2 is 73.7%, indicating that the non-physical work environment and self-awareness have a significant influence on employee performance together, and other variables not included in this study have an influence on 24.5% of the data. The findings of this study suggest that in order to maintain improved employee performance, institutions should focus on the non-physical work environment and employee self-awareness. Keywords: Non-Physical Work Environment, Self-Awareness, Employee Performance

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