cover
Contact Name
I Made Surya Negara Sudirman
Contact Email
matrik.fe@unud.ac.id
Phone
+6281339882026
Journal Mail Official
matrik.fe@unud.ac.id
Editorial Address
Jln. P. B. Sudirman Denpasar, Bali, Indonesia Post code: 80234
Location
Kota denpasar,
Bali
INDONESIA
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Published by Universitas Udayana
Core Subject : Economy, Science,
Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is a scientific journal published by the Department of Management, Faculty of Economics, Udayana University which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management and entrepreneurship. Editors accept articles in Indonesian and English were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through a blind review process. The Scientific of Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is published by Management Study Program in collaboration with Association of Indonesian Economic Bachelor (ISEI branch of Denpasar) and Association of Indonesian Management and Business Programs Study (APSMBI) Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan received writing on the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited) to the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management Entrepreneurship, E-Business, Capital Market both empirical and theoretical studies that have never and will not be published in other media.
Articles 14 Documents
Search results for , issue "Volume 15 Nomor 2 Tahun 2021" : 14 Documents clear
Peran Promosi Penjualan dalam Modifikasi Implementasi Technology Acceptance Model (TAM) Pada Niat Menggunakan E-wallet di Denpasar I Gede Nandya Oktora Panasea; Ni Kadek Erliani
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.121 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p11

Abstract

Pembayaran elektronik merupakan metode pembayaran yang mulai populer di Indonesia. Salah satu sistem pembayaran elektronik yang populer adalah e-wallet. Perkembangan e-wallet didukung oleh meningkatnya penyedia jasa e-wallet dan meningkatnya pertumbuhan merchant yang melayani pembayaran dengan e-wallet. Penelitian ini bertujuan untuk mengetahui pengaruh promosi, perceived ease of use, perceived usefulnessterhadap sikap dan intense penggunaan konsumen pada e-wallet. Penelitian dilakukan dengan melibatkan 300 responden yang berasal dari rentang usia berbeda di Denpasar. Data dianalisis dengan SEM berbasis PLS. Hasil penelitian menunjukan bahwa promosi, perceived usefulness dan perceived ease of use berpengaruh positif dan signifikan terhadap sikap dan intense konsumen terhadap penggunaan e-wallet di Kota Denpasar.
Determinasi Financial Literacy, Status Sosial Ekonomi Orang Tua dan Gaya Hidup Terhadap Perilaku Konsumsi Indri Murniawaty; Ari Setiawati; Nina Farliana
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.415 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p03

Abstract

Perilaku konsumen sulit untuk diamati dan dipahami secara langsung, akan tetapi perilaku yang terlihat dalam pembelian seseorang timbul karena adanya interaksi dengan lingkungan mereka, dan dipengaruhi oleh faktor-faktor budaya, sosial, pribadi, dan psikologis. Tujuan penelitian ini adalah untuk menganalisis pengaruh financial literacy, status sosial ekonomi orang tua, dan gaya hidup terhadap perilaku konsumsi mahasiswa yang tinggal di pondok pesantren. Jenis penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian adalah mahasiswa yang tinggal di pondok pesantren se Gunungpati Semarang berjumlah 772 mahasiswa, dengan sampel 264 mahasiswa dengan teknik proportionate random sampling. Metode pengumpulan data menggunakan angket. Teknik analisis data menggunakan analisis statistik deskriptif dan analisis regresi linear berganda. Hasil analisis deskriptif menunjukkan bahwa variabel perilaku konsumsi berada pada kategori tinggi, variabel financial literacy dan variabel status sosial ekonomi orang tua berada pada kategori rendah, variabel gaya hidup berada pada kategori cukup. Hasil penelitian menunjukkan terdapat pengaruh secara signifikan financial literacy, status sosial ekonomi orang tua, gaya hidup terhadap perilaku konsumsi mahasiswa, terdapat pengaruh positif dan signifikan financial literacy terhadap perilaku konsumsi mahasiswa, terdapat pengaruh negatif dan signifikan status sosial ekonomi orang tua terhadap perilaku konsumsi mahasiswa, terdapat pengaruh positif dan signifikan gaya hidup terhadap perilaku konsumsi mahasiswa.
Testing of January Effect on the Indonesian Capital Market: Sectoral Analysis of GARCH Models I Gusti Bagus Wiksuana; Ni Ketut Purnawati; I Made Surya Negara Sudirman.
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.403 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p12

Abstract

January Effect is the stock returns in January are higher than other months. This study uses the Generalized Autoregresive Conditional Heteroscedasticity (GARCH) method to test and analyze the January Effect in the Indonesian capital market from 2000 dd. 2018. The novelty of this study is a research methodology that classifies samples by sector and period on the January Effect test. The results of this study indicate that the January Effect occurs in several sectors and period. The January Effect occurs in the mining sector, consumer goods sector, property sector, and trade sector. Thus, the results of this study confirm the tax loss selling hypothesis and window dressing hypothesis in several sectors and observation periods. This shows that the January Effect is related to the characteristics of the sector and the period of observation.
Analysis of Factors that Influenced Burnout Occurence during the Enforcement of Area Restriction Policy among Employees in BNN Rehabilitation Center Palupi Lindiasari Samputra; Agrippina Decilia Putri
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.13 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p13

Abstract

This study aimed to analyze the factors that influence employee behavior due to limited land at the BNN Rehabilitation Center, with a quantitative approach using factor analysis methods. The research sample was the staff of the BNN Rehabilitation Center, totaling 106 respondents. Data collection used a questionnaire based on the MBI (Maslach Burnout Syndrome Inventory). This study indicates that four factors cause employee burnout, namely work environment, coworker support, work concept, and self. The forms of burnout from BNN employees include; decreased achievement, emotional, and conflict with coworkers.

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