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E-Journal of Tourism

eot
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Published by Universitas Udayana

ISSN : 25410857 EISSN : 2407392X DOI : -

Core Subject : Humanities, Art,

Arts Humanities

E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.

Arjuna Subject : -

Articles 6 Documents

Search results for , issue "Volume 1 Number 1 (March 2014)" : 6 Documents clear

Destination Marketing Strategy in Bali Through Optimizing the Potential of Local Products I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha; Christine PETR
E-Journal of Tourism Volume 1 Number 1 (March 2014)
Publisher : Centre of Excellence in Tourism Udayana University

This study was designed to study destination marketing strategy in Bali through optimizing the potential of local products. Seventy nine of hotel managers were interviewed based on cluster sampling method to gain their point of view. The results show that destination must build their images around unique attributes that provide them sustainable competitive advantage including its attraction which should be designed to meet the needs of the target market and should be served by local products. The results also show that hotel managers thought that foreign tourists always preferred imported products, meanwhile previous statistical results indicate that foreign tourists significantly look for local products. There is a need to encourage hotel managers to change their perception and attitude about local and imported products. In fact, hoteliers expressed willingness to use local products as long as these meet the quality standard. As tourism involves four types of activities, namely something to see, something to do, something to buy, something to learn, destination product development could be focused in the above activities through offering foreign tourist, such as to stay in hotels, homestays or villas owned by Balinese; to eat in restaurants owned by Balinese by choosing the authentic local foods that are using local meat, seafood and vegetables, exotic local fruits and beverages; and to buy products that are produced by the Balinese. By promoting vacation on the real Balinese atmosphere such as stay in accommodations owned by the Balinese supported by the authenticity of local Balinese foods, fruits and beverages, these will strengthen the local economy, so the benefit of tourism development can be more beneficial to the local Balinese. The results suggests that destination management related to improvement of service and hospitality are really important through improvement of human resource by giving training to their employees, educate consumers, and manage consumer expectations. Physical evidence can be easily associated with the product by the customer. This includes the atmosphere of the service operation and any tangible evidence used to market the product. Marketing through authenticity is precise approach for success in destination marketing of Bali tourism. Destination marketing strategy should then be focussed on promoting the physical evidences of the authenticity of the local products and excellent services offered to the visitors as well as participation of stakeholders in developing authenticity of local products at reasonable price which will differentiate the destination distinctively.

Factors Influencing Tourists Revisit to Bali as Mice Destination Ni Made Eka Mahadewi; I Komang Gde Bendesa; Made Antara
E-Journal of Tourism Volume 1 Number 1 (March 2014)
Publisher : Centre of Excellence in Tourism Udayana University

Plan to revisit of MICE tourists has been highlighted as an important research topic in competitive market of tourism destinations especially in MICE Destination. Despite the considerable number of research on MICE tourists, it remains unclear why MICE tourists undertake to plan their repeated visits and what kind of indicators influenced. This research aims to identify factors influencing MICE tourists to revisit to Bali – Indonesia. By using SEM (Structural Equation Model), one of the results of this study indicated that MICE Destination’s attribute, Promotion, Satisfaction and Image were the important factor to affect Revisit of MICE tourists to come again or revisit to Bali as MICE Destination. Concerning with MICE tourists perception on revisit; tourist visit to Bali for MICE destination can be enhanced by promotion through image of Bali.

Environmental Management at Star Rated Hotel in Bali Jaya Pramono; I Ketut Budi Susrusa; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 1 Number 1 (March 2014)
Publisher : Centre of Excellence in Tourism Udayana University

The outcomes of tourism in relation to the environmental sustainability is to preserve nature, environment, and resources availablity. Therefore, the obligation to maintain sustainability of environmental are become a top agenda for the managers of the star-rated hotels. In line with this spirit the high growth of hotel and tourist arrival in Bali correlated with the high of resources use to meet the demand of hotel guests, it will affect to the environment of hotel and the environmental of Bali. This study surveyed 126 star hotels in Bali (which consists of four (4) one-star hotels, ten (10) two-star hotels, thirty-nine (39) three-star hotels, twenty-four (24) four-star hotels, and forty-nine (49) five star hotels, using a questionnaire, where the alternative answer used the seven (7) options, and the data were analyzed using descriptive statistics, and structural equation modelling (SEM). This study successfully established a significant model that describes the relationship between environmental issues, environmental management processes, and the benefits of environmental management processes in star rated hotels in Bali. Also the results of this research demonstrate that: 1. There is a significant relationship between environmental issues to the process of environmental management at star rated hotels in Bali, and 2. There is a significant relationship between the process of environmental management to the the benefits of environmental management processes of the star rated hotels in Bali. Furthermore, the issues of environment is consists of: a. The issue of pressure from tour operator, b. The issue of customer and tourists pressure, and c. The issue of climate change. Then the environmental management process of hotel consists of: a. The wastewater management process, b. The solid waste management processes, and c. The chemical management processes, and finally the benefits of environmental management processes in star hotels are consists of: a. The sustaining the hospitality industry, b. The contribution to community development, and c. The satisfaction of the guests at star rated hotels in Bali. In accordance with these results is it suggested that every hotels are encouraged to do the process of environmental management because through this process, hotel will have a better relationship with the community, it had the preferred of tourists trend, it had became more prudent in term of resources use as a sustainable environmental efforts, and finally these can contribute to preserving the assets of the world for future generations.

Destination Loyalty Model of Elderly Foreign Tourists Visiting Bali I Gusti Bagus Rai Utama; Nyoman Darma Putra; I Made Suradnya
E-Journal of Tourism Volume 1 Number 1 (March 2014)
Publisher : Centre of Excellence in Tourism Udayana University

Research was designed to understand loyalty model of elderly foreign tourists visiitng Bali which was undertaken in the main destinations in Bali i.e., Kuta, Nusa Dua, Sanur, Ubud and Lovina. 400 respondents were determined purposively. The criteria were senior tourists aged 55 or over and tourists vacationing in one of Bali’s tourism destinations. Descriptive statistical analysis and the SEM-AMOS structural model analysis tools were undertaken to analyze statistically. The resuts show that (1) Internal motivation does not have a significant effect on destination image. (2) External motivation has a significant effect on destination image and loyalty, but does not have a significant effect on tourist’s satisfaction. (3) Destination image has a significant effect on tourist’s satisfaction. (4) Tourist’s satisfaction has a significant effect on destination loyalty. Two loyalty models were formed: (1) Destination loyalty is directly influenced by tourist’s satisfaction, and indirectly influenced by destination image and external motivation. (2) Destination loyalty is directly influenced by external motivation, but the influence is not as significant as the influence of tourist’s satisfaction on loyalty. Suggestions of the research are maintaining the joint approach to answer various questions through quantitative approach. Improvement strong image of Bali is crucial, such as: (1) improving uniqueness of culture, (2) welcoming local inhabitants, (3) improving tourism infrastructure, and (4) comfortable tourism atmosphere.

Perception of Justice, Post Service Recovery Satisfaction, Intention to Revisit and Wom Recommendations of Foreign Tourists Visiting Bali I Nyoman Sudiarta; Ni Wayan Sri Suprapti; I Putu Gde Sukaatmadja
E-Journal of Tourism Volume 1 Number 1 (March 2014)
Publisher : Centre of Excellence in Tourism Udayana University

This study aimed to determine the effect of perceptions of distributive, procedural and interactional justice on post-service recovery satisfaction and post-service recovery satisfaction effect on the intention to revisit and WOM recommendations of foreign tourists to Bali. The respondents of this study were foreign tourists who visited Bali and ever experienced complaint. The number of eligible samples was 100 respondents. The questionnaire was given to tourists visiting tourist attractions of Tanah Lot, Kintamani and Besakih. Data were analyzed using multivariate statistical analysis, namely structural equation modeling (SEM). The results of this study indicated that the perception of distributive justice, procedural and interactional had a positive and significant effect on the post-service recovery satisfaction of foreign tourists who visited Bali. The study also found a positive and significant effect of post-service recovery satisfaction on the intention to revisit and the intention of recommending positive WOM of foreign tourists who visited Bali.

Satisfaction as Mediators of the Relationship between Motivation and Loyalty of Diving Tourists to Bali I Wayan Suardana; I Komang Gde Bendesa; Made Antara
E-Journal of Tourism Volume 1 Number 1 (March 2014)
Publisher : Centre of Excellence in Tourism Udayana University

This study was conducted to determine the relationship between extrinsic motivation, satisfaction with the product loyalty and loyalty to the service provider either directly or indirectly. Intrinsic and extrinsic motivations of tourists were used as predictors in determining the tourist loyalty through satisfaction. The model adopted was tested on 250 travelers who had ever been diving in Bali with structural equation modeling (SEM). The empirical results showed that the causal relationship between intrinsic motivation, extrinsic motivation, and satisfaction with service loyalty and product loyalty could be confirmed. Satisfaction became a full media on the relationship between motivation and loyalty. In this model, it could be proved that there was a positive effect of service loyalty on product loyalty. This study contributes to the development of tourist loyalty which should pay attention to tourist satisfaction arising from intrinsic and extrinsic motivation of tourists. Tourist strong motivation to do diving would have an impact on the perceived satisfaction so that tourists have loyalty in service provider and loyal to the diving tourism product shown by intending to return to Bali and would recommend it to others.

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Kota denpasar,

Bali

INDONESIA