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E-Journal of Tourism
Published by Universitas Udayana
ISSN : 25410857     EISSN : 2407392X     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.
Arjuna Subject : -
Articles 234 Documents
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Sensory Marketing: Comparison of Chinese Restaurants in Indonesia and Hainan (China) on the Satisfaction of Indonesian Tourists Yustisia Pasfatima Mbulu; Zagita Sahra; Pradisha Reihani; Farisya Azzahra; Dziefa Ndaru Yuntafa
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i1.123379

Abstract

Restaurants are now not only places to eat but also for gathering and business purposes. Product and price are no longer the main factors; restaurants must offer quality service, a comfortable atmosphere, attractive design, and enjoyable experiences to satisfy tourists. This study aims to conduct a comparative analysis and test the sensory marketing dimensions (touch, aroma, taste, hearing, sight) on the satisfaction of Indonesian tourists at the Pantjoran Tea House restaurant in Indonesia and the Guoxiang Siji Farm restaurant in Hainan. Customer satisfaction is measured by five indicators: product quality, price, service quality, emotional factor, and convenience. The method used in this study is a quantitative method with data testing using Partial Least Square (PLS) software, through the SmartPLS program version 3.2.9. The population and sample in this study were customers who visited the Pantjoran Tea House restaurant and the Guoxiang Siji Farm restaurant, with an age range of 17-50 years, and a total of 300 respondents. The results of this study found that the application of sensory marketing at the Pantjoran Tea House restaurant only had one variable that had an influence on the satisfaction of Indonesian tourists, namely the olfactory/aroma dimension, which means that each aroma component is by the expectations of Indonesian tourists in the concept of a Chinese restaurant. Meanwhile, at Guoxiang Siji Farm, sensory marketing in all dimensions affects tourist satisfaction except the auditory dimension
Inventory of Gastro-Tourism Ecosystem Concept in Ciletuh Geopark, Indonesia Fitri Abdillah; Sri Fajar Ayuningsih; Anwar Basalamah; Timotius Agus Rachmat
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i1.125583

Abstract

Ciletuh Geopark has a unique local gastronomic potential that supports food security, namely Hanjeli (Coix lacryma-jobi). To maximize the potential and opportunities for local gastronomy development, a gastro-tourism ecosystem is needed to develop. This study aims to identify key components, assess potential, observe current conditions, and opportunities for developing a sustainable gastro-tourism ecosystem. The research was conducted in Hanjeli Tourism Village, Waluran District, Sukabumi. The descriptive qualitative method with thematic and narrative analysis are needed to explain the findings. Primary data were collected through focus group discussions, in-depth interviews, and documentation analysis. The research findings indicate that Ciletuh possesses a highly promising and distinctive value proposition for establishing a gastro-tourism ecosystem. There are 12 sub ecosystems that have been inventoried and there are 4 sub ecosystems that are ready to support the ecosystem, namely product value, tourism offerings, destination appeal, and marketing strategies. However, key components such as the income, investment, human resources, infrastructure, and supporting industries require greater attention and involvement from various stakeholders. The conclusion obtained shows that high effort is needed in developing gastro-tourism in Ciletuh. The most important thing to start developing an ecosystem is raising public awareness of the existing tourism products and values, which is essential for fostering a sustainable gastro-tourism ecosystem in Ciletuh.
Dynamic System Model of Beach Tourism Management in Hukurila Village, Ambon Eygner Gerald Talakua; Renoldy Lamberthy Papilaya
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i1.126128

Abstract

One of the leading tourist objects in Ambon, Indonesia, is the beach tourism of Hukurila Village. The potential of coastal, fisheries and marine resources and community support are the important assets in its beach tourism. Behind the potentials there are still shortcomings, and they are necessary to improve. An important question to study is how is the model for managing beach tourism in Hukurila Village, Ambon? The survey was conducted on a sample size determined from tourists, tourism area managers, and the village's government through incidental sampling and snowball sampling techniques. Data were analyzed by using the system dynamic model method with seven supporting methods. The results showed that: a dynamic system model for managing beach tourism in Hukurila Village, Ambon can be built from data of the number of tourist visits, the carrying capacity of the area, the carrying capacity of tourism utilization, the suitability of beach tourism, the economic value of tourism, and the willingness to pay of tourists. Simulation and validation of the model show that all data or variables used are valid. The model is dynamic and produces four policy programs that is: increasing the number of tourists visits every year, increasing the quality and quantity of tourism products continuously according to the carrying capacity of the area or the carrying capacity of utilization, gradually increasing tourist tariffs, and making a breakwater in the coastal tourism area. Assistance is needed in implementing policy programs so that the mission of becoming a sustainable tourism village can be realized in Hukurila Village.
The Influence of Push and Pull Factors of Tourism on Decision-Making and Behavior of Domestic Tourists in Batu City, East Java A. Faidlal Rahman; Mufarrohah Mufarrohah
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i1.124670

Abstract

Batu City, known for its diverse tourist attractions and supporting facilities, has become a favored destination for domestic tourists. Visitor motivations vary, influenced by internal (push) and external (pull) factors that affect their decision-making and travel behavior. This study applied a quantitative approach to examine the influence of push and pull motivational factors on tourist decision-making and behavior. A total of 100 domestic tourists were selected through accidental sampling, and data were collected using closed-ended questionnaires with a Likert scale. Analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) via SmartPLS 3.0. The findings revealed that: (1) Push factors significantly influenced tourist decision-making (p = 0.003); (2) Pull factors also significantly influenced tourist decision-making (p = 0.000); and (3) Tourist decision-making significantly affected tourist behavior (p = 0.000). These results suggest that the Batu City Government should continue enhancing the quality and uniqueness of its attractions, diversifying tourism products, and improving visitor facilities to strengthen its appeal to domestic tourists and support sustainable tourism development.

Page 24 of 24 | Total Record : 234

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