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E-Journal of Tourism
Published by Universitas Udayana
ISSN : 25410857     EISSN : 2407392X     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.
Arjuna Subject : -
Articles 234 Documents
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Post Rebuilding Brand Presence Post-Hacking: A Social Media Strategy for The Seiryu Villas Seminyak Ni Putu Widya Maheswari Karantika Putri; Titien Damayanti; I Putu Utama
E-Journal of Tourism Volume 11 Number 2 (September 2024)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v11i2.118058

Abstract

This study examines the use of social media to enhance brand awareness in the hospitality industry, focusing on The Seiryu Villas Seminyak. In the era of the Fourth Industrial Revolution, information and communication technology, particularly social media, has become a strategic tool for hotels to expand their marketing reach and build relationships with customers. This study highlights the importance of online presence and how social media can increase brand awareness, customer loyalty, and a positive image. Through qualitative research methods involving interviews, observations, and documentation studies, this research describes the social media strategies used by The Seiryu Villas before and after the hacking incident of their Instagram account at the end of 2022. The findings show that despite a drastic decline in followers, efforts to rebuild the digital presence through relevant and interactive content continued. This study provides recommendations for integrated marketing strategies to improve the situation, including account security measures and collaborations with influencers, to enhance brand awareness and business growth of The Seiryu Villas on social media platforms.
The Influence of Port Facilities on Cruise Tourist Satisfaction: Insights from Benoa Port Bali I Ketut Antara; Agung Sri Sulistyawati
E-Journal of Tourism Volume 11 Number 2 (September 2024)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v11i2.124164

Abstract

The assessment of tourist satisfaction represents a crucial metric for evaluating the extent to which the facilities provided to cruise ship tourists align with their expectations. As a tourism facility, Benoa Port is obliged to provide services that are precise and of a high quality, which are well received by tourists. It is anticipated that the provision of exemplary service at Benoa Port will lead to an enhancement in tourist satisfaction, which, in turn, will result in an overall increase in satisfaction levels among cruise ship tourists. The objectives of this study are to identify the facilities provided and accessible to cruise ship passengers at the Benoa Port Cruise Terminal and to analyze the impact of available facilities at Benoa Port, Bali, on the satisfaction of cruise ship tourists. This research employs a quantitative approach, using data collection techniques such questionnaires and as in-depth interviews. The presentation of data analysis results can be done formally (in tables) or informally (in narrative form). Based on the research findings, facilities at Benoa Port include turnaround services, port basin dredging, terminal expansion, additional x-ray machines, and an MSME plaza within the terminal area. Data analysis concluded that Benoa Port facilities in Bali significantly influence cruise tourist satisfaction. With a t-value of 12.200 and a significance level of 0.000, the null hypothesis is accepted. The determination test shows that approximately 89.2% of the tourist satisfaction variable is influenced by port facilities.
Front Matter E-Journal of Tourism Vol. 11 No. 2 September 2024 Editorial E-Journal of Tourism
E-Journal of Tourism Volume 11 Number 2 (September 2024)
Publisher : Centre of Excellence in Tourism Udayana University

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Abstract

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Social Infrastructure and Halal Tourism Village: A Study on Communities Around Lon Malang Beach, Madura Yudho Bawono; Hera Wahyuni
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i1.124078

Abstract

By optimizing social infrastructure, it is expected that changes will occur in the community. The aim of this research is to provide an important input regarding tourism development, especially halal tourism villages in Sampang Regency through optimizing social infrastructure in the community around Lon Malang Beach, Sampang Regency. One of the expected changes is the development of Bira Tengah Village as a halal tourism village. This research was conducted in Bira Tengah Village, Sokobanah District, Sampang Regency. The research employed a qualitative case study method. The research participants (IM, N, and MA) were selected according to the following criteria: 1) Residents of Bira Tengah Village; 2) Employed as tourism actors for at least one year. Participants were selected using purposive and snowball sampling methods. The data were collected through observations and interviews. The data then were analyzed by using the Miles & Huberman interactive model, starting with data collection, data reduction, data display, and conclusion drawing/verifying. The validity of the data was assessed by testing its credibility, transferability, dependability, and confirmability. This research found 3 themes, including: (a) The beginning of Lon Malang Beach; (b) Suboptimal social infrastructure; and (c) Limited knowledge about halal tourism villages. Suggestions for tourism stakeholders at Lon Malang Beach, including the Sampang Regency Government and the Sampang Regency Culture and Tourism Office, are expected to promote the development of halal tourism in Bira Tengah Village, Sokobanah District, Sampang Regency.
Front Matter E-Journal of Tourism Vol. 12 No. 1 March 2025 Editorial Team E-Journal of Tourism
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

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Abstract

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The The Utilisation of Virtual Reality as a Recovery Strategy to Stimulate Travel Intentions amidst the COVID-19 Pandemic in South Africa Modjadji Matilda Mashapa; Eugine Tafadzwa Maziriri; Tinashe Chuchu
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i1.101147

Abstract

The COVID-19 pandemic has had a devastating impact on tourism, making it difficult to predict demand. Researchers and policymakers are exploring ways to forecast tourism's recovery from the pandemic. The tourism industry could utilise virtual reality (VR) in addressing the negative effects of such pandemics. Despite the widespread interest in virtual reality, there are gaps in the empirical data on its acceptance as a recovery strategy. In particular, limited research exists on the perceptions and adoption of virtual reality tourism tools among young travellers in emerging economies such as South Africa, highlighting a regional and demographic gap in the literature. This study aims to identify the key factors that influence the acceptance of virtual reality as a recovery strategy for tourism post-COVID-19. A quantitative survey was conducted with 349 young travellers in Johannesburg, South Africa. Partial least squares structural equation modelling (PLS-SEM) using SmartPLS 3 was utilised to analyse the relationships between perceived usefulness, ease of use, credibility, attitudes, and actual use of virtual reality while the sample profile was generated through SPSS 26. The findings revealed a strong association between attitudes toward using virtual reality for travel planning and the intention to adopt virtual reality for identifying travel destinations.
A Corpus-based Study of Tourism Destinations and Attractions in Indonesia Eva Tuckyta Sari Sujatna; Kasno Pamungkas; Meita Lukitawati Sujatna
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i1.126018

Abstract

While tourism has been widely studied across various disciplines, there is still limited research on the connection between tourism and corpus linguistics. The purpose of this study is to examine the types of tourism destinations and attractions in Indonesia by analyzing linguistic patterns in a large-scale corpus. The data source is the Leipzig Corpora Collection, comprising Indonesian language texts published between 2008 - 2018 (excluding 2014). Using the Master Plan of Indonesian Tourism Development 2010 - 2025 as a classification framework, this study identifies and categorizes tourism destinations and attractions based on occurrences of the word “wisata” ‘tourism’. The classification includes three categories: nature, culture, and man-made attractions. It is further divided into 10 classifications and 39 sub-classifications. The findings reveal that nature-based tourism is the most frequently mentioned category, comprising 499 instances (52%), followed by man-made attractions (38%), and cultural tourism destinations and attractions (10%). The most common reference made when talking about nature tourism is land-based tourism destinations and attractions, followed by marine waters, island, and geoparks. Through this research, we gain an understanding of how tourism destinations and attractions in Indonesia are represented linguistically and demonstrate the utility of corpus linguistics as a tool in tourism studies.
Analysis of Sustainable Tourism Development in the Ijen UNESCO Global Geopark Area Leily Suci Rahmatin; Ertien Rining Nawangsari
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i1.124262

Abstract

The development of sustainable tourism requires an integrated approach involving collaboration between the government, private sector, local communities, and other stakeholders. This study analyzes the implementation of sustainable tourism principles in the Ijen UNESCO Global Geopark, a conservation area that carries geological, biological, and cultural heritage. Despite being designated as a National Geopark, Ijen still faces structural and policy implementation gaps that hinder its potential to contribute effectively to local welfare and the Sustainable Development Goals (SDGs). The research utilizes a qualitative descriptive approach with data collected through field observations, in-depth interviews with stakeholders in Bondowoso and Banyuwangi, and analysis of relevant documents and policy regulations. Findings reveal that while Ijen Geopark holds significant natural and cultural potential, the management is still largely top-down, lacking local empowerment and participatory planning. The inconsistency in implementing the Regulation of the Minister of Tourism and Creative Economy No. 9 of 2021 on Sustainable Tourism Destinations, and Presidential Regulation No. 9 of 2019 on Geopark Development, highlights a need for contextual planning and stronger alignment with sustainable development frameworks. Additionally, mass tourism trends, limited community involvement, and inadequate entrepreneurship development continue to pose challenges. This study emphasizes the importance of inclusive governance, education, and capacity building to ensure that conservation and development are balanced. Strengthening local participation and aligning tourism policies with SDGs can transform Ijen Geopark into a model of sustainable tourism that empowers communities, preserves heritage, and promotes equitable economic growth.
The Effect of Social Media Usage on Visiting Intentions: The Moderating Role of Influencer Following Behavior Among Generation Z in Indonesia Ilyasa Irfan Maulana Rachmandani; Ahmad Hudaiby Galih Kusumah; Erry Sukriah
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i1.125161

Abstract

Social media is one of the primary sources for Generation Z in seeking travel information and inspiration. This study aims to understand the relationship between social media usage goals and visit intentions, and to examine the moderating role of following social media influencers. The study used quantitative methods by distributing questionnaires to 212 respondents. Hypothesis testing was conducted using structural equation modeling (SEM) and multiple linear regression. The results showed that influencer source credibility positively influences the attitudes of social media users (Generation Z), increasing their intention to visit recommended tourist destinations. In addition, influencer following behavior strengthens the relationship between social media usage goals and visit intention. The findings provide insights for the tourism industry in crafting more effective digital marketing strategies, utilizing influencers as a more personalized and experiential promotional tool.
A Systematic Literature Review of Competitive Strategies for Indonesian Tourism Villages Imam Ardiansyah; E.K.S Harini Muntasib; Rinekso Soekmadi; Eva Rachmawati
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i1.123644

Abstract

Tourist villages have increasingly become a focus of academic and practical interest. Despite numerous studies, comprehensive analyses to uncover key contexts and topics remain limited. Indonesia, which leads in publications on tourist villages, offers a unique opportunity to explore strategies for enhancing its competitiveness. This study aims to review, synthesize, and advance the competitiveness of Indonesian tourist villages by examining theoretical frameworks, sustainability challenges, and strategic approaches. The combination of the approaches describes the novelty of this study. A systematic literature review analyzed 21 Scopus-indexed articles from 2023–2024, selected based on open access and journal publication criteria. The review highlights that most research focuses on Java-based villages, utilizing theories like social capital, sustainable tourism, and community-based tourism. Results show that the key success factors for tourist villages include collaboration and cultural preservation, while challenges span economic, social, cultural, and environmental dimensions. The study emphasizes the potential of analytical tools like VRIO and PESTLE to help identify competitive advantages and address vulnerabilities. These frameworks provide actionable insights for improving resilience and ensuring the sustainable appeal of tourist villages in Indonesia. By addressing these critical aspects, the study offers valuable guidance for enhancing the long-term viability and success of tourist villages as a cornerstone of Indonesia’s tourism industry.

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