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ETNOSIA : Jurnal Etnografi Indonesia
Published by Universitas Hasanuddin
ISSN : 25279313     EISSN : 25489747     DOI : https://doi.org/10.31947/etnosia.v9i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
ETNOSIA : Jurnal Etnografi Indonesia Jurnal Etnografi Indonesia (Etnosia) diterbitkan 2 kali setahun (Juni & Desember) dengan tujuan untuk mengembangkan ilmu antropologi sosial dan budaya di Indonesia. Redaksi mengandung para penulis untuk mengirimkan artikel yang termasuk dalam kriteria hasil penelitian etnografi pada kelimpok tertentu, hasil peneltiian terapan di bidang antropologi, teori/metodologi dalam ilmu antropologi atau ilmu-ilmu sosial lainnya, dan tinjuan buku terhadap buku teks antropologi atau ilmu sosial lainnya. Jurnal ini menggunakan system peer review dalam pemilihan naskah yang akan diterbitkan. Kriteria dari artikel yang dikirimkan mencakup jenis artikel berikut ini: Artikel ini menyajikan hasil penelitian etnografis / kualitatif dalam topik tertentu dan terkait dengan kelompok etnis / sosial di Indonesia; Artikel ini adalah diskusi yang terinci mengenai penelitian terapan dan kolaboratif dengan keterlibatan kuat antara penulis dan subjek kolaborator dalam menerapkan program intervensi atau inisiatif pembangunan lainnya yang menekankan pada isu-isu sosial, politik, dan budaya; Sebuah tulisan teoretis yang menguraikan teori sosial dan budaya yang terkait dengan wacana teoretis antropologi, terutama antropologi Indonesia; Terakhir, artikel tersebut merupakan tinjauan kritis terhadap referensi antropologi dan buku etnografi lainnya yang harus diterbitkan setidaknya dalam 3 tahun terakhir.
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Articles 13 Documents
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Search results for , issue "Vol. 8 No. 1 (2023)" : 13 Documents clear
The dialectic of globalization and social transformation of Silariang in Makassar, Indonesia NONCI, NURMI; HARIFUDDIN, HARIFUDDIN; AZUZ, FAIDAH; ISKANDAR, Iskandar; Arifin, Ansar
ETNOSIA : Jurnal Etnografi Indonesia Vol. 8 No. 1 (2023)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v8i1.26149

Abstract

Globalization contribute to the socio-cultural construction and transformation of society. This study aims to analyze the construction and social transformation of silariang among Makassar people in South Sulawesi Province, Indonesia. The research uses a case study approach. Data were obtained through in-depth interviews, participant observation, and documentation studies. The results of the study show that siri’ (means dignity or shame or both at the same time) as the core value of Makassar people has a prominent relationship with silariang cases. Further, the globalization has changed the the world of view of the local community, particularly the younger generations, making them started to open minded. This change has lead them into a socio-cultural transformation. If in the past Makassar people extremely uphold the siri’ value exemplified by silariang, nowadays, people are more open to the alternative option called nikah siri or unregistered marriage. It also shows that the siri’ concept is fluid.
The exploration of corporate image sustainability: A Netnography study Utama, Anak Agung Gde Satia; Basuki, Basuki
ETNOSIA : Jurnal Etnografi Indonesia Vol. 8 No. 1 (2023)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v8i1.26440

Abstract

This study aims to investigate the corporate image of six significant online organizational communities and their efforts to achieve sustainability. The research focuses on exploring the communication, interaction, and connection strategies employed by these companies on social media platforms to build their corporate image. The study adopts a Netnography approach, employing thematic content analysis, sentiment analysis, and social network analysis to analyze the collected data. The findings of the analysis reveal various patterns in companies' communication approaches on social media, emphasizing their commitment to sustainability. The study also highlights the importance of transparency and collaboration in building a positive corporate image and fostering stakeholder engagement. Overall, the research contributes to the growing body of knowledge on sustainability communication and social media's role in shaping corporate sustainability image.
The education values and motivation behind violence in the tradition of the Sasak Tribe in Indonesia Zohdi, Ahmad; Ali, Lalu Usman; Ibrahim, Nurshahira
ETNOSIA : Jurnal Etnografi Indonesia Vol. 8 No. 1 (2023)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v8i1.26670

Abstract

This article aims to elaborate on the Peresean tradition, which is a unique and typical tradition among the Sasak tribe in Lombok, Indonesia. This tradition was held in ancient times to train fighters to fight invaders and beseech for rain. Nowadays, it is used to greet guests or tourists and celebrate national holidays, religious holidays, and traditional days. The present study employed ethnographic approaches. The researcher conducted the study in the West Nusa Tenggara province of Indonesia, specifically focusing on the Sasak tribe. This study result indicates that motivational reasons established from the Peresean tradition are to preserve culture and belief motivation. Meanwhile, the values education implies behind the violence in the Peresean tradition are, first, to strengthen the sense of solidarity and kinship between religions and local community members. Second, the values of such a tradition educate the mentality of sportsmanship to abide by Peresean rules. The third is to educate, in the spirit of courage and toughness, the young generation of the Sasak people in defending and contending for the sake of tribe, religion, and country. The integration between values-education, and people's motivation is the foundation and pillar for preserving the Peresean tradition in the Sasak tribe until today.

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