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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
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Articles 38 Documents
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Search results for , issue "Vol.10, No.1, Juli 2021" : 38 Documents clear
Pengaruh Tingkat Produksi, Konsumsi, dan Harga Kopi terhadap Impor Kopi di Indonesia PENINA DOLFINA SANI; I NYOMAN GEDE USTRIYANA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Effect of Production Rate, Consumption, and Price to Coffee Imports into Indonesia This research aims to study the effect of coffee production, consumption, and price to import volume of Indonesian coffee from the year 1982 to 2017, whether simultaneous effect or partial effect. Coffee production variable (X1), coffee consumption (X2) and coffee price (X3) are independent variables in this study, with total import of Indonesian coffee (Y) as dependent variable. The study is descriptive, with quantitative approach. Data used in this study include data of Indonesian coffee volume import in the period of 1982 to 2017. Data source gathered from the Central Statistics Agency, and official website of the Agriculture Department. Data analysis used in this study is statistical analysis of multiple linear regression using SPSS. Production, consumption, and the price of coffee in Indonesia have significant effects toward Indonesia’s import of coffee. Coffee production has a significant negative effect on coffee imports. While coffee consumption and coffee price have significant positive effects on coffee import. Coffee consumption in Indonesia is a variable which has a dominant effect towards coffee import. Based on various analysis above, it is recommended for the government to increase domestic coffee production by increasing land productivity, using superior variety, strengthening farmer’s institutional system, as well as improving domestic price policy of coffee.
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan PT. Songgolangit Persada Provinsi Bali PUTU HERU PUTRA SUIRKA; RATNA KOMALA DEWI; I KETUT RANTAU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Effect of Work Motivation and Discipline on Employee Performance at PT. Songgolangit Persada Bali Province Performance is the result of quality and quantity of work achieved by an employee. Factors that affect performance include motivation and work discipline. Employees with high work motivation and good work discipline will show optimal employee performance. The purposes of this study include (1) to determine the level of motivation and work discipline of PT. Songgolangit Persada Bali Province employees, (2) to find out the influence of motivation and discipline on employee performance at PT. Songgolangit Persada Bali Province. The population in this study are 68 employees of PT. Songgolangit Persada Bali Province. This study uses saturated sampling method (census) so all 68 employees were included as respondents. Data collected through observation, interviews and documentation. Data analysis is modeled into SEM (Structural Equation Modeling) model using tools such as smartPLS.3.0 software. The results of the study show a total achievement score of 82,35% for motivation level and 83,82% for discipline. This shows that the respondents’ understanding of motivation and work discipline is in the very high category. Work motivation variables have a positive and significant effect on the performance of employees at PT. Songgolangit Persada. The higher the work motivation, the higher the employee's performance in achieving production targets, and vice versa. Work discipline variable has a positive and significant effect on the employee performance at PT. Songgolangit Persada. The higher the work discipline, the higher the employee's performance in meeting the deadline in carrying out tasks, and vice versa. To improve the employee motivation, it is recommended that the human resource team increases the amount of financial assistance particularly for employees in times of hardship. In terms of discipline, it is recommended to adjust rest hours based on physical abilities of employees.
Bauran Pemasaran Susu Bubuk Kedelai Merek Emyta pada UD Emyta di Kota Denpasar Provinsi Bali JHON RONALD SAPUTRA TAMBUNSARIBU; I GUSTI AGUNG AYU AMBARAWATI; I GUSTI AYU AGUNG LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Marketing Mix of Soybean Milk Podwer of Emyta Brand at UD Emyta Denpasar-Bali One of the soybean processed products in the form of drinks that is most easily digested by the body is soy milk.UD Emyta is one of the companies that produces powdered soy milk in the city of Denpasar. This study aims to determine the marketing mix of soybean milk powder carried out by UD Emyta in terms of product concept, price, place/distribution and promotion and to find out the obstacles faced by the company in marketing Emyta’s soybean milk powder products. Based on the results of the research, soybean powder milk products are processed from the best imported raw soybeans. Marketing mix carried out by UD Emyta for products is that companies provide three types of packaging for different weight in marketing their products to make them look more attractive to consumers. For the type of packaging 150 grams and 250 grams, it is packed with aluminum foil packaged in a box and for a 500 gram type of packaging using plastic packaging. Pricing used by UD Emyta is a cost plus pricing method, which is to set prices based on costs added with percentage of costs. The price for small packages containing 150 grams was Rp 16,000, 250 grams was Rp 22,000 and 500 grams was Rp 34,000 respectively. The company uses retailers as intermediaries in the distribution of products so thattheproduct reaches the final consumer.Promotional activities used by companies are by using social media and giving discounts to each of their customers. Internal constraints faced are company performance in terms of promotions that are less effective. External constraints are the difficulty of finding quality raw materials and the presence of competitors of similar products which result in companies having to compete quite tightly.
Peran Yayasan Kalimajari dalam Pendampingan Sertifikasi Kakao Lestari di Kecamatan Melaya, Kabupaten Jembrana IZZAN HADIATMA RAMADHANA; I DEWA PUTU OKA SUARDI; RATNA KOMALA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Role of the Kalimajari Foundation in Assisting Sustainable Cocoa Certification in Melaya Sub-District of Jembrana Regency Assistance is a strategy that will determine the success of a community empowerment program. Assistance as a strategy commonly used by governments and non-profit organizations in an effort to improve the quality of human resources. This research was conducted with the aim to find out about the role of assistance and the level of satisfaction of sustainable cocoa certification assistance in the study area. NGO involvement in community work generally rests on three visions, namely answering humanitarian guidance, carrying out community development efforts towards creating self-help conditions and directing the stages of community development towards the stages of community empowerment. This research was conducted in Melaya Sub-District with a sample of 41 respondents. Samples were obtained from Subak Abian who participated in Sustainable Cocoa Certification. The data analysis method used was a Likert Scale analysis using class intervals 1 to 5. The results showed that the Kalimajari Foundation played a significant role in assisting Sustainable Cocoa Certification in Melaya Sub-District. Assistance activities in the form of representative activities are included in the category of significant roles, assistance activities in the form of facilitation and education activities are classified as quite contributing categories, while assistance in technical activities is classified as less contributing categories. It can be concluded that the Participants of Sustainable Cocoa Certification feel quite satisfied with the assistance provided by the Kalimajari Foundation. Based on the results of the study, the level of satisfaction in the role of representatives classified in the category of satisfaction, the level of satisfaction of the role of facilitation and education is classified in the category of quite satisfied, while the level of satisfaction of the technical role is classified in the category of unsatisfied.
Daya Saing dan Faktor-Faktor yang Mempengaruhi Ekspor di Provinsi Bali PUTU CENDANA FIRJIONITA; MADE ANTARA; I MADE SUDARMA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Competitiveness and Factors Affecting Vanilli Exports in Bali Province Plantation has a strategic position in the development of the agricultural sector in Bali. One of the main export products from plantations is vanilla. Vanilla is a plant species of high economic value with relatively stable price fluctuation. The decline in the volume of vanilla exports is caused by the difficulty and maintenance of vanilla plants, which causes vanilla farmers to choose to plant annual crops and manipulate prices from exporters. The purpose of this study is to find out the competitiveness of vanilla commodity exports in Bali Province and factors that simultaneously and partially influence vanilla commodity exports in Bali Province. The study was conducted using Revealed Comparative Advantage (RCA) to identify the competitiveness of vanilla commodity exports in the Province of Bali. Multiple Linear Regression Analysis is used to determine the 4 variables, namely production, the US dollar exchange rate, inflation and prices, and variables that affect vanilla exports. The RCA index test results show that vanilla commodity does not yet have the competitiveness or the RCA index produced is less than one. The results of the multiple linear regression test show that of the 4 variables namely production, the US dollar exchange rate, inflation and prices, only the production variable has a significant effect on vanilla exports in the Province of Bali.
Strategi Pemasaran Online Produk Buah Beku di Tokopedia (Studi Kasus Freshjus Jakarta) RIAMBARA ABDILLAH HAZAZI; MADE ANTARA; RATNA KOMALA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Online Marketing Strategies of Frozen Fruit in Tokopedia (A Case Study of Freshjus Jakarta) The marketing of frozen fruit in traditional and modern markets is still very rare in Indonesia. This study aims to identify internal and external factors, namely the strengths, weaknesses, threats, and opportunities for the development of the marketing business of frozen fruit of Freshjus in Tokopedia. In addition, it aims to formulate general and alternative strategies, and appropriate development programs to be applied to the marketing business of frozen fruit products of Freshjus at Tokopedia. This research is a descriptive, qualitative and quantitative research. General strategies for online marketing of Freshjus frozen fruit products in Tokopedia which are produced based on the IE matrix are in the first position, namely intensive strategies (market penetration, market development and product development). Meanwhile, SWOT analysis found 12 alternative strategies including (1) Structuring an electronic storage system that is updated all the time, (2) Adjusting margins and making prices more competitive, (3) Promotions in Tokopedia, (4) Increasing sales, (5) Offering bonuses to customers, (6) Utilizing increasingly sophisticated technology, (7) Participating in certain events, (8) Making direct sales with customers, (9) Advertising in other media.
Efektivitas Kemitraan dalam Pengembangan Agrowisata Studi Kasus di Agrowisata Bali Pulina Desa Sebatu Kecamatan Tegallalang Kabupaten Gianyar PANDE KOMANG HARRY SUDEWA; DWI PUTRA DARMAWAN; WIDHIANTHINI WIDHIANTHINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Effectiveness of Agritourism Development in The Case of Bali Pulina Agritourism, Sebatu Village, Tegallalang District, Gianyar Regency Bali Pulina Agritourism is an agritourism business that partners with farmers, especially coffee farmers. The partnership between Bali Pulina Agritourism and the Gunung Catur coffee farmers is only based on trust without any legal agreement specifying each party’s rights and obligations. In general, a partnership without legal agreement may become detrimental to both parties. This study looks at the effectiveness of the partnerships and the influencing faktors in order to establish a sustainable partnership. Respondents involved in this study include respondents for census and respondents for purposive sampling. The method used in this study is Interpretive Structural Modeling (ISM) method. The result shows the effectiveness level of partnership is 76,30%, which is in the effective category. The four main factors that influence the partnership effectiveness include the decreasing number of farmers and the lack of infrastructure, cooperatives, and tourism actors. It is recommended that Bali Pulina Agritourism and Gunung Catur Coffee Farmers develop a legal partnership agreement for a sustainable partnership.
Analisis Risiko Usahatani Kopi Robusta di Desa Munduktemu, Kecamatan Pupuan, Kabupaten Tabanan GUSTI AYU PUTU WIDHI ASTUTI; I WAYAN WIDYANTARA; A.A.A. WULANDIRA SAWITRI DJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Risk Analysis of Robusta Coffee Farming in Munduktemu Village, Pupuan Sub-District of Tabanan Regency. Coffee commodity is a species of small tree plantations belonging to the family of Rubiaceae and the genus of Coffea. Munduktemu Village is one of Robusta coffee producing villages in Tabanan. This study aims to determine the level of production and income risks in Robusta coffee farming if analyzed based on farm risk analysis. Based on the results of farm risk analysis, the risk of production is quite high as seen from the standard deviation of 753,45 kg / year and the coefficient of variation value of 0,33. Robusta coffee farmers can avoid production risks with a risk threshold of 753,84 kg / year. The risk of income is quite high as seen from the standard deviation value of Rp. 17,42 / year and the coefficient of variation value is 0,33. Robusta coffee farmers can avoid risk with a risk threshold of Rp 17,85 / year. The Robusta coffee farmers in Munduktemu Village are expected to pay attention to fertilizers and seeds, in order to be able to increase productivity. Alternative ways of handling risks that can be done by respondents in producing Robusta coffee is by conducting partnership farming contracts and conducting agricultural counseling or training in plant cultivation techniques of Robusta coffee, with the expectation that the respondents' Robusta coffee production yields in Munduktemu Village will be higher and more stable in the future.
Saluran Pemasaran Labu Siam pada Kelompok Tani Setia Makmur di Desa Antapan, Kecamatan Baturiti, Kabupaten Tabanan I WAYAN ANGGARIANA; NI WAYAN SRI ASTITI; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Pumpkin Marketing Channel Saluran at the Setia Makmur Farmer's Group inAntapan Village, Baturiti District, Tabanan Regency Increased production results without the support of good marketing channels will cause obstacles to producers (farmers) so the chayote farmers in the village of Antapan form a farmer group. The Setia Makmur Farmer Group in Antapan Village markets its products in several marketing institutions that finally reach the end consumer. To be able to find out which marketing channels provide the best benefits for this farmer group, it is necessary to conduct research on the marketing channels of chayote applied by the Setia Makmur Farmer Group, Antapan Village, Baturiti Sub-District, Tabanan Regency. The purpose of this research is to find out the pattern of chayote marketing channels and how much profit, costs, and marketing margins of the Farmers Group of SetiaMakmur. The method used for determining the sample in this study is the snowball sampling method. The results showed that the chayote marketing channel pattern in the Setia Makmur Farmer Group consisted of three patterns, consisting of (I) farmers - collectors / middlemen - retailers - consumers, (II) farmers - retailers - consumers and (III) farmers - consumers. The pattern of the first marketing channel shows that the costs, profits and margins of the collectors / middlemen for class A chayote is the most profitable because of its best quality compared to class B and C chayote, then the cost of a class A chayote is Rp. 13,160, profit is Rp 3,040 and margin of IDR 25,400. The second marketing channel pattern, namely costs, profits and margins for retailers for class A costs Rp 4,500, profits Rp 1,900, margins Rp 6,400 where in the second channel pattern, retailers sell directly to consumers. The pattern of the third marketing channel does not cost anything because the farmer sells them directly to consumers without an intermediary institution, this shows that the margin on the third marketing channel is zero.
Pengaruh Dosis Pemupukan terhadap Pendapatan Usahatani Padi pada Lahan Marginal di Kecamatan Pademawu Kabupaten Pamekasan MOHAMMAD SHOIMUS SHOLEH; DEWO RINGGIH
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Effect of Fertilizer Dosage on Income of Rice Farming at Marginal Land in Pademawu District, Pamekasan Regency In carrying out farming activities, production factors, especially the use of fertilizers, have an important role to increase the production and income of farmers, especially rice farming on marginal land. The main problem is how to combine the use of organic and inorganic fertilizers that highest income. The method used is the analysis of Multiple Linear Regression and Revenue Cost Rasio (R/C) value to determine the level of efficiency of each fertilizer treatment. The cost of using organic and inorganic fertilizers has a significant and significant effect on the increase in income of rice farming. The highest income was on treatment 9 with the use of urea 200 kg ha-1 + NPK 200 kg ha-1 + organic 1,000 kg ha-1 with R/C value of 1.34 with an increase of 32.77% compared to without the treatment of organic fertilizer.

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