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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

JAA
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Published by Universitas Udayana

ISSN : 23016523 EISSN : 26853809 DOI : -

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.

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Articles 672 Documents

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Perencanaan Pemasaran Tahu Tuna pada Usaha Mikro Nabilla Makmur di Pacitan, Jawa Timur NI LUH MADE RATNA HAPSARI PUTRI; DWI PUTRA DARMAWAN; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Marketing Plan of Tuna Tofu at Micro Enterprise Nabilla Makmur in Pacitan, Eats Java This study aimed to know the marketing plan of tuna tofu micro business of NabillaMakmur in 2017 as a new pioneered business unit and having a bright salesprospect.. The data analysis used Smart Business Plan 8.0 program consisting ofmarketing plan variables. The company did not implement the target in sales, butwithin one month the company was able to produce up to 1,500 packs per month.Based on the results of internal and external factors analysis by maximizing thestrength and exploiting the existing opportunities and minimizing the weaknessesand threats from outside by improving the quality of tuna tofu products and servicesto consumers, looking for new potential supplier areas, promotion through internetand mass media and additional personnel as company sales, and cooperation with giftshop around Pacitan.The strategy adopted by the company was a marketing mixstrategy which consists of product strategy using packaging system using vacuumplastic, pricing strategy based on competitor price, and cost of principle sale price indetermining selling price of tuna tofu, company distribution strategy through localsales in Pacitan city and sales in out of Pacitan city covering some big cities inIndonesia, company promotion strategy with good company name and through socialmedia.

Analisis Permintaan Konsumen Rumah Tangga terhadap Minyak Goreng Curah di Kota Denpasar I MADE ADI DWIRANA PUTRA; KETUT BUDI SUSRUSA; NI WAYAN PUTU ARTINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.2, April 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Analysis Of Household Consumer Demand On Bulk Cooking Oil in Denpasar CityNowadays cooking oil is sold in two forms; one is referred to as bulk cooking oil‘minyak goreng curah’ and the other is referred to as packaged cooking oil ‘minyakdalam kemasan’ with a particular trademark. However, the consumers in Denpasar stillprefer the bulk cooking oil to the packaged cooking oil. This present study was intendedto identify the factors contributing to the demand for the bulk cooking oil and theelasticity of the demand in Denpasar City. The study was conducted at Satrya Market,Sanglah Market, Kreneng Market, and Badung Market, which were all purposivelydetermined. The samples were taken using the accidental sampling technique, totaling40 and were purposively determined. This research uses Cobb-Douglas function withtransformed data. The independent variables were X1 (the price of the bulk cooking oil),X2 (the price of the packaged cooking oil), X3 (the price of chicken), X4 (the number offamily members), and X5 (the family income). The result of the model was as followslnY = -5,876 – 2.184lnX1* + 3.588lnX2* - 0.332lnX3 + 0.311lnX4* + 0.244lnX5*. Thefactors which contributed to the demand for the bulk cooking oil were its price, the priceof the packaged cooking oil, the price of chicken, the number of family members, andthe family income. The price of the bulk cooking oil showed elasticity. The crosselasticity showed that the packaged cooking oil was a substitution commodity and thatchicken was a complementary commodity. The income elasticity showed that the bulkcooking oil was an inferior commodity.

Kemampuan Petani dalam Mengalokasikan Biaya Pada Usahatani Jahe di Desa Taro Kecamatan Tegallalang Kabupaten Gianyar KADEK AGUS DWISAPUTRA; I WAYAN WIDYANTARA; RATNA KOMALA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.4, Oktober 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.38 KB)

ABSTRAK Farmers’ Capability in Allocating Costs in Ginger Farming in Taro Village Tegallalang Sub District Gianyar Regency. Ginger (Zingiber Oflnule) is a spice plant potential to be developed because it has a high economic value. Ginger commodity value lies at its root wand called a rhizome. The purpose of this research was to know whether farmers had been able to allocate the costs of ginger farming efficiently, to know the profits of ginger farming and the selling place of ginger. Based on the results of research in the village of Taro, the ginger farming in the village of Taro was not optimal, because the marginal costs were not equal to the average variable costs. It showed that ginger farmers in the village of Taro did not produce efficiently. Ginger farming profits were Rp 150.670.250,00 per an area (38,37 area) of arable land per planting season. The profit of ginger farming obtained, ginger farming in the village of Taro should be maintained because ginger cultivation prospect is very bright. It is centered in traditional markets, swalayan and the people market. The sales some of the farming ginger, because ginger demands are more for household needs, such as for religious ceremonies and traditional medicine. Beside the traditional is a market that is easily accessible by residents. Based on this research are advised to farmers, in order to increase production in the area of arable land is being managed by farmer without killing the plants that have the selling price of high and adjust land that is worthy to be ginger and market department store. Keyword: capability, farmers, cost, farming, ginger

Persepsi Petani terhadap Pilihan Menjual Padi Kepada Penebas atau Perpadi (Kasus Subak Benel, Desa Kaliakah, Kecamatan Negara, Kabupaten Jembrana) I MADE PRASADA ARY WIRAWAN; I DEWA PUTU OKA SUARDI; I MADE SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.4, Oktober 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Farmers Perception Of Options To Sell Rice Penebas Or Perpadi(especially in Subak Benel, Kaliakah Village, Negara districts,Jembrana Regency) Various efforts have been implemented by the Provincial Food Crops Agency of Balito stabilize the price of grain, this is done by giving Funds of Rural EconomicEmpowerment Capital to the government for the purchase of rice. Although it hasbeen done from 2003, farmers are still selling it to Penebas with a bondage system.The purpose of this study to determine the perception of farmers to the choice ofselling rice to Perpadi or Penebas seen and differences in farmers' perceptions of thechoice of selling rice to Penebas or Perpadi. The research location is located in SubakBenel, Kaliakah Village, State District, Jembrana District. The analytical methodused is qualitative descriptive that aided with score, to answer the purpose ofresearch by using questionnaire. The results of this study indicate that the perceptionof farmers to the choice of selling rice to Perpadi better than to Penebas. This is seenin the achievement of the farmers' choice of selling paddy to Perpadi is very goodand to Penebas is good. The difference of Perpadi with Penebas is measured throughDifferent Test with SPSS Independent Sample T test program which the result of Sigvalue. Or p value of 0.004 where <0.05 then there is a statistically significantdifference in probability 0.05, the mean difference or mean of both groups is shownin Mean Difference ie .29559.

Potensi dan Proses Pemberdayaan Petani Garam di Desa Kusamba Kecamatan Dawan Kabupaten Klungkung I PUTU BAGUS YOGANA; I GEDE SETIAWAN ADI PUTRA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.3, Juli 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.6 KB)

Potential and Empowerment Process Salt Farmers in Kusamba Village Dawan District Klungkung RegencyKusamba Village, Dawan District, Klungkung Regency has large salt potential. Butstill faces obstacles as: (i) cheaper salt price outside Bali Province; (ii) weatherfactor that hinders production; and (iii) low management marketing. The purpose ofresearch to know : (1) the characteristic of salt farmers; (2) the salt businesspotential; and (3) salt farmer’s aspects and empowerment elements. This researchuses the qualitative and quantitative analysis method. The research results show :(1) the salt farmers’s age classified as productive, formal education level classifiedas low, farming experience is considered relatively versed, and their land were verysuitable for expanded; (2) viewed from the potential perspective, the salt color iscolorless white, the sense is not bitter, interesting packaging, higenis, having exportopportunity, and able to compete in the market; (3) asset ownership classified asgood, the relationship between individuals and groups classified as good, most ofsalt farmers want the institutional strengthening, partnership synergies was stillunder local partnership, the chance to expand their salt’s businesses classified asgood, physical participation in an effort to salt business development have gooddiscipline, salt farmers having a sense of good responsibility to their job and theirfamilies, and the ability to cooperate and organizing classified as good.

Pengaruh Unsur-Unsur Customer Experience terhadap Minat Pembelian Kembali (Studi Kasus pada Konsumen Anomali Coffee Ubud) NI KADEK AYU LILIS UPAYANI; KETUT BUDI SUSRUSA; I GUSTI AYU AGUNG LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Influence of Customer Experience on Customer Repurchase Intention (A Case Study on Anomali Coffee Ubud Customers) Coffee shop is one of the culinary business which is growing significantly enough. The Anomaly Coffee is a coffee shop which is located at Jalan Raya Ubud No. 88, Ubud, Bali it prepares different types of coffee and foods as the other coffee shops do. Anomali Coffee it also prepares several supporting facilities which can contribute to the customer experience.Its interior design is unique and provides free wifi. Apart from that, the consumers are provided with the opportunity to brew own coffee. This current study was intended to identify and analyze the influence of the elements of customer experience to repurchase intention.The samples in the current study were taken using the accidental sampling technique.The respondents totaled 60. The data were analyzed using the multiple linear regression method.From the result of the study, it could be concluded that the customer experience could be categorized as good. Based on the result of the partial test, the variables of sense and the relate variable have a significant influence on repurchase intention. Simultaneously, the elements of customer experience which consist of the sense, feel, think, act and relate have a significant influence on repurchase intention at Anomali Coffee customer. The R-square score obtained was 78.8%; the rest was obtained from the other factors which were not investigated in the current study.

Kontribusi Pendapatan Nelayan Ikan Hias Terhadap Pendapatan Total Rumah Tangga di Desa Serangan FEBRY SIHOMBING; NI WAYAN ARTINI; RATNA KOMALA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.4, Oktober 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.593 KB)

ABSTRACT Contribution Revenue Ornamental Fish Fishermen Against Total Household Income in the SeranganVillage The purpose of this study was to determine: (1) the costand revenue structure fishermen fish in the Serangan Village (2) ornamental fish revenue contribution to total household income of fishermen fish in the Serangan Village (3) The constraints faced by fishermen ornamental fish culture in running the business. The method used in this study consisted of observation, in-depth interviews, literature review and survey. Data have been obtained were then analyzed by the method of farm analysis. Research results indicate that (1) The average cost of production of ornamental fish business in the village of attack is Rp10.247.084,00/cycle consisting of variable cash cost of Rp 6.405.430.00 (62,51%), variable costs instead of cash amounting to Rp 2.447.059,00 (23,88%), and a flat fee of Rp 1.394.595,00 (13,61%) and the average amount of revenue obtained from the fishermen ornamental fish farming in the amount of Rp. 17.329.412.00/cycle and The average income of the fishermen of ornamental fish farming in the Serangan Village is Rp. 7.082.328.00/cycle (2) Contribution to the cultivation of ornamental fish total household income of fishermen in the village was 48,56% Attack This means income from ornamental fish farming contributes greatly to the total household income of fishermen. (3) The constraints or problems faced by fishermen in the cultivation of ornamental fish disease during weather disturbances which makes fishing difficult to regulate the temperature of the water in the pond/aquarium that can bedetrimental to fishermen. Keywords: fisherman, cost structure, analysis farming.

Nilai Tambah Produk Olahan Jahe Merah pada UD. VisionBali Herbal Indonesia, Denpasar ARIEF SETIAWAN ROSO; I KETUT SUAMBA; NI WAYAN PUTU ARTINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.2, April 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Added Value of Processed Red Ginger Product at UD. VisionBali Herbal Indonesia, DenpasarThis research aimed to determine the added value of red ginger as an herbal drink in one production process and to determine the level of profits earned by the company in the red ginger processing in one production process. Determination of the study area was done purposively and the analytical methods used was the method of added value calculation, i.e. the product value is deducted by the value of raw materials and other supporting materials.It can be concluded from the result of the research that the added value of the red ginger processing business obtained in one production process is Rp. 84.600,00/kg. The added value is obtained from the deduction of the value of the product/output of Rp. 175.000,00/kg with the cost of raw material (input prices) Rp. 25.000,00/kg and the contribution of the cost of other inputs of Rp. 65.400,00/kg. It was also found that the profits gained by the manufacturer from the processed red ginger into herbal drink in one production process was Rp. 200.954,06. The suggestion that can be given to the company is to put more attention in the details of its production costs so as not to result in a low ratio of added value and further to improve the marketing of the products, so that people are interested in re-use of herbal medicine that is free of chemical components.

Strategi Pemasaran untuk Meningkatkan Penjualan Pupuk Organik (Studi Kasus pada Simantri 174 Gapoktan Dharma Pertiwi Kelurahan Lukluk, Kecamatan Mengwi, Kabupaten Badung) NI LUH GEDE WULAN ADI PRANITI; NYOMAN PARINING; I GEDE SETIAWAN ADI PUTRA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.621 KB)

Abstract Marketing Strategies to Increase Sales Organic Fertilizer (Case Study on 174 Simantri Gapoktan Dharma Pertiwi LuklukVillage, District Mengwi, Badung ) The marketing strategy is a form of plan that decompose in the field of marketing. To obtain optimal results, marketing strategies have a board scope in the field of marketing include the strategy in the face of competition, pricing strategy, product strategy, service strategy.This study aims to determine the general strategy alternative strategies for marketing organic fertilizer at 174 SimantriGapoktan Dharma Pertiwi. This study was conducted in July 2015 held at 174 SimantriGapoktan Dharma Pertiwi Lukluk Village, District Mengwi, Badung. The analytical method used in this research is the analysis of the corporate environment that consists of a matrix of IFAS (Internal Strategic Factors) and matrix analysis EFAS (External Strategic Factors), matrix IE (internal external), and SWOT matrix. Analysis of IE matrix based on the score matrix IFAS and matrix EFAS to obtain the position of the business of Simantri 174 Gapoktan Dharma Pertiwi in internal conditions are very strong and the response effort organic fertilizer is to external factors that it faces is high. Swot matrix analysis resulted in several alternative strategies, strategy ST three generate alternative strategies, WO strategy resulted in four alternative strategiesand strategies WT produce three alternative strategies. Keywords :marketing strategy, organic fertilizer, analytical method

Upaya Pemberdayaan Subak Umabun sebagai Lembaga Agribisnis di Desa Angantaka Kecamatan Abiansemal Kabupaten Badung DEWA PUTU ALIT SUDIRA; NI WAYAN SRI ASTITI; I GEDE SETIAWAN ADI PUTRA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.3, Juli 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Measuring Empowerment Subak Umabun As Agribusiness Board at VillageAngantaka Abiansemal Badung District Research efforts empowerment subak as agribusiness board aims to boost the economyand the welfare of farmers, so that the culture of agriculture demand and not abandonedby society, particularly Subak Umabun. This study aims to (1) identify the potentialSubak Umabun related to natural resources, human resources and financial resources,(2) To know the efforts made to empower the board to Subak Umabun agribusiness.This research was conducted at Subak Umabun, the number of respondents 75 peopleappointed by the formula slovin, data that is used structured interviews and in-depthinterviews.The results showed that the potential of Subak Umabun aspects of naturalresources, human resources and financial resources are classified with an average scoreof 3,19. Further empowerment undertaken by Subak Umabun are classified by score of3,21. And the last institution in agribusiness Subak Umabun high achievement score of3,68. Based on these results, it is recommended to the government through theDepartment of Agriculture, Plantation and Forestry Badung need to deepen the study ofthis kind, so that the programs formulated by the government not only in the form ofsocial assistance

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