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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

JAA
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Published by Universitas Udayana

ISSN : 23016523 EISSN : 26853809 DOI : -

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.

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Faktor-Faktor Produksi yang Mempengaruhi Penerimaan Usahatani Bawang Merah pada Sistem Pengairan Pompa dan Tadah Hujan di Desa Songan A, Kecamatan Kintamani, Kabupaten Bangli I DEWA GEDE AGUNG
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.3, Juli 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.278 KB)

The Production Factors that Affect the Income of Onion Farming with PumpSystem and Rainfed Sistern in the Village Songan A,Kintamani Sub District, Bangli RegencyBali has the potential for the development of commodity onion, especially in Banglidistrict listed as the biggest onion producer in Bali. Songan A village, KintamaniDistrict, Bangli deliberately chosen as the study area with the objective: Todetermine the most influencial production factors that affecting revenue magnitudefrom onion farmers between pump system and rainfed sistern.Onion farmers that has been chosen as much as 62 people consist as 30 farmers thatuse pump system and 32 farmers with rainfed, selected through proportionalrandom sampling. Data collected as qualitative data and quantitative data derivedfrom primary data and secondary data. Primary data collected by survey usingquestionnaires. Secondary data were obtained from the relevant government’s data.Data were analyzed using analysis functions reception and analyzed statisticallyusing multiple linear regression.The result shows: The production factors that affect the income of onion farmers atthe village Songan A. Based on function analysis of income, there is a differencebetween the pump system and rainfed onion farmers.The factors that greatly influence the income of onion farmers with the pumpsystem are other costs, depreciation rates of building and tools, and the seed cost.The factors that greatly influence the income of onion farmers in rainfed systems isdepreciation rates of buildings and tools, fertilizer cost, plants medicament, andother costs.

Strategi Pemberdayaan Masyarakat dalam Pengembangan Jiwa Kewirausahaan (Entrepreneurship) di Dusun Langkan, Desa Landih, Kecamatan Bangli, Kabupaten Bangli I WAYAN SUI SUADNYANA; I GEDE SETIAWAN ADI PUTRA; I MADE SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Community Empowerment Strategy in Entrepreneurship Spirit Development in Langkan Sub-Village, Landih Village, Bangli District, Bangli Regency Community empowerment as a development concept fulfills social values. One of the efforts is through entrepreneurship development. The community of Langkan Sub-Village, Landih Village, Bangli District, Bangli Regency is a potential area to be empowered in the field of entrepreneurship. Therefore, this study aims to identify internal factors in the form of strengths and weaknesses as well as external factors in the form of opportunities and threats. After getting thesefactors, then the strategy of community empowerment was formulated in the development of entrepreneurship spirit. These factors were analyzed using IFASEFAS analysis, SWOT quadrant analysis, IE matrix, and SWOT matrix. The results showed that the main strength in Langkan Sub-Village is in the form ofavailable agricultural land adequate for the development of entrepreneurship. The main weakness is that there was no association, group or similar businessorganization causing the lack of coordination. The main opportunity is that there were increasingly serious efforts of the government to increase the number ofentrepreneurs both in agriculture and non-agriculture sectors. While the main threat is the flow of world trade that causes losses if they are not able to compete.Through the SWOT analysis quadrant, it can be seen that the community was on a progressive strategy. While the I-E Matrix formula finds the strategy of harvestand divestment. In addition, SWOT matrix analysis found 14 alternative strategies. The most priority strategy is to encourage human resources who are educated, have the skills, have the spirit and the willingness to go forward to follow the competition and the improvement of the entrepreneurial program sothat there is an increase of entrepreneurial competence.

Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi NI KADEK WINDA YULIASARI; I GUSTI AGUNG AYU AMBARAWATI; I KETUT RANTAU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

Dampak Sosial Ekonomi dan Lingkungan Pengolahan Kopi Robusta BUMDes Tugu Sari, Desa Pajahan, Kecamatan Pupuan, Kabupaten Tabanan I PUTU EDI SWASTAWAN; I MADE SUDARMA; I NYOMAN GEDE USTRIYANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.2, April 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Socio-economic and Environmental Impacts of the Robusta Coffee Processedby the Tugu Sari Village-Owned Enterprise ‘BUMDes’, Pajahan Village,Pupuan District, Tabanan RegencyThe Tugu Sari Village-Owned Enterprise ‘Badan Usaha Milik Desa (BUMDes)’ is aRobusta coffee processing enterprise run by the village. It was established to support theVillage’s Original Income ‘Pendapatan Asli Daerah (PAD)’, improve the local people’sprosperity, serve the local people, improve the management of the village’s assets, andmaximize and sustain the potential which the village, as the one where Robusta coffee isproduced, has. This current study was intended to identify the impact of the existence ofthe Tugu Sari BUMDes, Pajahan Village, based on the sustainable development system.Three impacts were explored in the current study. They are the social, economic andenvironmental impacts. The social and environmental impacts on the existence of theBUMDes were measured through the local people’s perception, and the economicimpact was measured based on the score obtained using the Keynesian economicimpact. The result of the study shows that the local people’s perception of the socialimpact of the BUMDes was good. The economic impact was that the existence of theBUMDes could contribute to the local people’s economy based on the score obtainedthrough the Keynesian multiplier effect, namely 1.35. The local people’s perception wasnot good environmentally, as the noise produced by the coffee processing machinedisturbed the learning process at Elementary School 2 Pajahan. Therefore, it issuggested that the coffee processing machine should be relocated, so it would notdisturb the learning process at Elementary School 2 Pajahan.

Tingkat Penerapan dan Pengetahuan Wanita Tani Tentang Industri Rempeyek pada Kelompok Wanita Tani Mekar Sari di Desa Bukian Kecamatan Payangan Kabupaten Gianyar PAKSI BALI DEWA; I WAYAN SUDARTA; M. TH. HANDAYANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.3, Juli 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (87.158 KB)

Abstract Women, as a component of society has a role and strategic function as an integral part in development process. Coaching women farmers in rural areas through a group called Kelompok Wanita Tani (KWT), which has the objective to assist agricultural activities, in improving the incomes and welfare of the family. The purpose of this study was to determine the level of knowledge and application of KWT Mekar Sari members of industrial rempeyek. The scope of this research is the study of knowledge (cognitive) and application (psychomotor) KWT Mekar Sari members of rempeyek industrial Bukian Village, Payangan District, Gianyar. This study used a qualitative descriptive analysis.Based on the survey results revealed that the level of application and level of knowledge KWT Mekar Sari members of rempeyek industrial in the Bukian village classified in good category, with the achievement of knowledge score 79% and 78,38% for application. In effort to improve the knowledge and application KWT Mekar Sari members of rempeyek industrial, it can be suggested to pay attention to the quality of rempeyek packaging by using plastic sealer and handling the waste from rempeyek is very needed as fuel cooking stove and sold in the form of a kilogram. Keywords: knowledge, application, women farmers, rempeyek industrial.

Interaksi Subak Jatiluwih dengan Pariwisata NI LUH PUTU DIAH AYU HARTARI PUTRI; WAYAN SUDARTA; I GUSTI AYU OKA SURYAWARDANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.4, Oktober 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Subak of Jatiluwih Interaction with Tourism Jatiluwih is well known as a world-recognized agricultural and tourism area. Thiscondition reflects a good interaction between agriculture which in this case isrepresented by subak/organization of irrigation with tourism i.e. is represented bytourism actors. Data collection in the field shows different conditions, namely thefinding of land conversion and job transformation from subak members. Both ofthese conditions indicate an interaction between subak and tourism actors. Thepurpose of the study discusses the form of interaction between subak with tourism inJatiluwih, and the impact of interaction on the existence of subak. The analyticalmethod used to discuss the research problem is descriptive qualitative analysis.Qualitative descriptions are applied to information provided by the subak membersand tourism stakeholders. The findings showed that associative interaction was moreprominent than the dissociative interaction. Cooperation of Subak Jatiluwih withtourism in the permission of utilizing the subak area for the agency management ofJatiluwih Tourism Destination Area is meant to be the generator income because ofits natural beauty. In contrast, Subak Jatiluwih needs for compensation for anydamages to rice field and fund for religious ceremony of subak, namely theceremony of Ngusaba Ayu and fund for cleaning the subak irrigation channel. Thedissociative interaction can still be declared low because it can still be wellanticipated. Suggestions that can be given that the contribution to the subak need tobe considered for the subak given a more feasible contribution because it isconsidered so far not meet the feasible criteria.

Bauran Pemasaran (Marketing Mix) Tanaman Hias pada CV. Kumala Dewata di Kecamatan Denpasar Barat, Kota Denpasar ROMAN UMBU HAUMARA; I KETUT SUAMBA; I PUTU DHARMA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.3, Juli 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.664 KB)

The Marketing Mix of Ornamental Plants at CV. Kumala Dewata in theSub-District of Western Denpasar, City of DenpasarThe marketing mix is a combination of four variables that are the core of thecompany's marketing system consisting of : product, price, distribution, andpromotion. The aim of the research is to determine the marketing mix ofornamental plants on the CV. Kumala Dewata and the constraints found in themarketing activities. The research location was selected intentionally (purposively).The data types include primary and secondary data. The data were collected byobservation, in-depth interview, and documentation study. Data were analyzeddescriptively and qualitatively. Based on the research results, it was found that themarketing mix carried out by the company on the products, namely : market avariety of ornamental plants in the landscape project to suit the consumers’demands, guarantee the plants and is responsible for information and theconsumers’ complaints. Pricing used the cost approach and frequent discounts.Pricing for landscape projects and maintenance uses the cost approach. Paymentsby cash and credit. Distribution of products is conducted directly. Servicedistribution is done by approaching the consumers. Marketing areas include hotels,villas, and restaurants scattered in the Province of Bali. Distribution of facilitiesuses a pick-up car. Promotions use personal sales through ACE organization inBali. The obstacles faced, namely the damage of ornamental plants, the increase infuel prices, a shortage of labor, delayed working process, the limited use ofmethods of promotion, the noisy atmosphere made by the outsourcing staffs and theequipments that led to complaints from the hotel guests, capital limitation in theprovision of agricultural lands, and the expenditure was more spent for equipmentthat did not achieve the economic life.

Proporsi dan Alasan Pengunaan Buah Lokal dan Non Lokal Bali dalam Upacara Keagamaan Pura Kahyangan Tiga di Desa Pakraman Sebali Kecamatan Tegallalang, Kabupaten Gianyar I WAYAN YOGA WIRA SAPUTRA; I DEWA PUTU OKA SUARDI; WAYAN WINDIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.4, Oktober 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Proportion and Reasons of Using Bali's Local and Non Local Fruits in Religious Ceremony of Pura KahyanganTiga in the Pakraman Village of Sebali, Tegallalang Sub-District of Gianyar Regency Pakraman Village of Sebali is a village located in Keliki Village, Tegallalang Subdistrict, of Gianyar Regency. The number of non-local fruits affect the use of fruits in the religious ceremonies in Pakraman Village of Sebali. The purpose of this study was to investigate the reasons for the use of local and non-local fruits as a means of religious rituals in the Pakraman Village of Sebali. The use of local and non-localBalinese fruits in Sebali Pakraman Village, Tegallalang Subdistrict, Gianyar regency, with the average comparison of the total use of local fruit with non-local Bali fruit per kg was 14.72: 13 with average price comparison of 208.059: 465.930 or 53.08%: 46.88%. With the use of fruits in each temple, namely, Pura Desa for 7.5 kg with a value of Rp 104.699 for local fruit, and 6.42 kg with a value of Rp 223.263.3 for nonlocal fruit. Pura Puseh by 3.23 kg with value Rp 42.889,3 for local fruit and 3.03 kg with value Rp 108.000 for non-local fruits. Pura Dalem by 3.99 kg with a value of Rp 55,099 for local fruits and 3.56 kg with a value of Rp 134,666. Housewives are expected to encourage the development of local fruit cultivation and support local fruit farmers.

Strategi Pemasaran Buah di UD. Wika Mitra Desa Kerobokan Kecamatan Kuta Utara K. RATIH RAHAYUNINGSIH; I KETUT BUDI SUSRUS; A.A.A WULANDIRA SAWITRI DJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.3, Juli 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.762 KB)

ABSTRACT Fruit Marketing Strategy at UD. Wika Mitra Kerobokan Village, Kuta Utara This research is purpose to identify and to know internal environment (strengths and weaknesses) and external environment (opportunities and threats), business position, and marketing strategy as good enough to applied by UD.Wika Mitra based on currently position. The method of analysis used in this research is corporate environment which consists of IFE (Internal Factor Evaluation) matrix , EFE (External Factor Evaluation) matrix, and BCG (Boston Consulting Group) matrix. IFE matrix analysis with total score 2,50 and EFE matrix analysis with total score 3,020. BCG matrix analysis through the analysis of market growth rate and relative market share, known that in 2012 UD. Wika Mitra has market growth rate at 6,50% and the value of the relative market share at 1,18. Position UD. Wika Mitra is on the cell Cash Cow. This means the company has a small business opportunity because they are on the market that is not growing but it has a market share than main competitors UD. Setiawan. Based on the company's position, it can produce an alternative strategy that should be applied to the company, is a product development strategy and concentric diversification strategy. Keywords: marketing strategy, fruit, IFE, EFE, BCG

Analisis Usahatani Ubi Kayu Varietas Gajah (Studi Kasus di Kelompok Tani-Ternak Kerti Winangun, Desa Bukti, Kecamatan Kubutambahan, Kabupaten Buleleng) I NENGAH MARDIKA; I KETUT RANTAU; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.2, April 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Farming cassava analysis of Gajah varieties(Case study in farmer livestock group Kerti Winangun,Bukti Village, Kubutambahan Sub-District, Buleleng Regency)Cassava is one of crops that economically potential to be developed in order to meet food needs in addition to rice. Village of Bukti, Sub-District of Kubutambahan, is one of the cassava production centers in Buleleng, but the locally developed cassava waslower in its production and productivity. In order to improve the productivity and production of cassava, the Farmers Group of Kerti Winangun of Bukti Village have developed superior cassava varieties of Gajah. This study aimed to determine the revenue, R / C ratio, and the constraints of farming cassava varieties of Gajah by the Farmers Group of Kerti Winagun at Bukti Village. The choice of location was done purposively and to determine the respondents, it was conducted by census. The results of the research of farm cassava varietiesof Gajah in the planting season of 2015 shows that the production cost of Rp. 15,738,424.00, with the revenue amounting to Rp. 47,367,300.00, which generated revenues of Rp. 31,628,876.00 per hectare with R / C ratio of 3.00 means that farming is profitable or feasible to proceed. Technical constraints faced were limited cassava seeds, and the attack of white pest. Economic constraint was the lower price of potatoes soggy in the market. Climate constraint was the low rainfall. Farmers are advised to take advantage of cuttings of cassava of Gajah varieties of the previous harvest, to perform processing of crops so as to increase the sale value, as well as building ponds to collect rain water for watering plants that can be helpful in the dry season.

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