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MediaKom : Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Mercu Buana
ISSN : 19790139     EISSN : 25974793     DOI : https://doi.org/10.22441/mediakom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
MediaKom Jurnal Ilmiah Komunikasi diterbitkan oleh Magister Ilmu Komunikasi Universitas Mercu buana, terbit 2 (dua) kali dalam satu tahun yaitu edisi Juni dan Edisi Desember. Mediakom Jurnal Ilmiah Ilmu Komunikasi menerima tulisan dengan tema corporate dan marketing communication, political communication, management industri media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 171 Documents
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Konstruksi Pemberitaan Tentang Program Kampanye Capres-Cawapres WIN-HT Yohanes Nandus
MediaKom : Jurnal Ilmiah Komunikasi Vol 9, No 1 (2019): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

The development of technology and the Internet in today's world of social media spur construction developments that led to the development of the mass media very fast rate so that there are some changes in it becomes a challenge for the world community communication. This mass media became a tool for political communication politicians. As part of the political situation, the program is very interesting political campaigns from the perspective of the news. Then okezone.com is one of the online media that aggressively cover it. Coverage program WIN-HT campaign shows how the interests and values are displayed. interest emergence and value on the news carried by framing (framing). Campaign program WIN-HT in the news okezone.com as a form of representation. This study aims to determine the representation of interests in the media okezone.com. To find the interest, and the value of the construct news program vice presidential campaign WIN-HT, researchers used a method of analysis framing Zhondang Pan and Kosicki in uncovering the hidden purpose of news that syntax, script, thematic, and rhetorical. With four of the framing device okezone.com interest representation in the media in question can be known. The theory used in this research is the theory on Berger and Luckman construction and sociological theory of Pamela J. Shoemaker and SDReese. Research results indicate that the presence of construction proclamation of 2014 vice presidential campaign program WIN-HT from Hanura party. Okezone.com very clearly good news sorting of syntactic structure, script, thematic, and rhetorical. Thus Legal alignments against Hanura party very prominent. In the news okezone.com, interest representation of popular programs to many people. Keywords: Construction of social, media, Framing Analysis.
STRATEGI EMPLOYEE RELATIONS DALAM MENINGKATKAN PELAYANAN EXCELLENT PADA PELAYANAN BANDAR UDARA INTERNASIONAL SOEKARNO - HATTA TERMINAL 3U Rully Rahmat; Henni Gusfa
MediaKom : Jurnal Ilmiah Komunikasi Vol 9, No 1 (2019): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

This study aims to determine the role of employee relations strategy in improving excellent service at the service of Soekarno-Hatta International Airport-Terminal 3. As the foundation of this study, researchers use employee relationship concept by Van Riel. Ability to manage internal communication within and between groups within the organization by handling structures systematically, flow, content, and climate in order to improve the implementation of the organization's own strategic goals. This research uses post-positivistic paradigm with case study method. Data collection was done with in-depth interviews. Based on the results of research and data analysis has been done then obtained the conclusion that the relationship of good employees can be seen from the way they interact and establish communication rope by holding Gathering program to improve the excellent service. With the doing of employee relations activities in PT. Angkasa Pura II such as Contact Center World (CCW) program and Indonesia Contact Center Association (ICCA) and accompanied by sincere internal communication with SOP, it can improve the excellent service. Keywords: Strategy, Employee Relations, Excellence Service
Komunikasi Visual Pada Bumper Acara Televisi (Analisis Semiotika Peirce pada Acara “Sarah Sechan” Di Net TV) Rinkapati Swatriani
MediaKom : Jurnal Ilmiah Komunikasi Vol 9, No 1 (2019): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

Image formation in a television program not only through the content of the program itself but the show can also be through visual communication design that emerged during the program. One is Opening Break Bumper or better known as the bumper. Bumper is the opening animation that appears before starting a television program with a duration of 5-30 seconds. Bumper can be information to viewers about the type and characteristics as well as imaging or visualizing the concept of identity programs.In this study, the authors will focus on the visualization contained in the bumper in the program talk show "Sarah Sechan" that aired on NET TV. Authors interested in researching the bumper as shown has a unique visualization of the terms of the concepts used. Desaigner who designed the bumper using some kind of color as the background image and display several facial expressions Sarah Sechan (as host) and the use of two types of fonts (letters).To investigate the visual signs contained in the bumper of "Sarah Sechan", researchers used a method of analysis for semiotics Peirce's semiotics. Peirce offers three groups based on the sign of the type of relationship between the reader the meaning of items, the items that showed that icon, index, and symbol.The results showed that the bumper of "Sarah Sechan" may be the identity of the program through a visualization program elements and graphics used to characterize the program "Sarah Sechan" that distinguishes it from other programs. Keywords : bumper, visual identity, semiotic
Strategi Manajemen Media dalam Menjaga Aktualitas Berita di Media Online (Studi Kasus Pemberitaan Banjir Jakarta 2014 di Okezone.com) M.Budi Santosa
MediaKom : Jurnal Ilmiah Komunikasi Vol 9, No 1 (2019): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

The problem in this research is about how online media management strategy and modern management style to be able to keep actuality preaching. Case in point is the news in Okezone.com about flooding in Jakarta in 2014. The purpose of this study to determine the online media management strategy Okezone.com applying management principles (modern) so as to meet the challenges that the actual generated news and fulfill the function of the mass media, as well as to know the function of management related to the application of management principles (modern). Theories and concepts presented in this study, in addition to using the theory of mass communication that refers to McLuhan thought, also uses the concept of mass media management, the concept of the mechanism of news production, and modern management concept that is reflected from the implementation of the POAC (Planning, Organizing, Actuating, and controlling). Constructivist research paradigm. The results found Okezone.com, try different strategies to present actuality of news production news. Okezone.com also implement a modern management system, despite facing many obstacles, such as: human resources, inadequate equipment, and the importance of support from the board of directors. Keywords: mass media management, modern management, production news, current events, speed
Konstruksi Komunikasi Pemulung Sampah Jakarta (Studi Fenomenologi Komunitas Pemulung Jakarta Selatan) Miftachul Ulum
MediaKom : Jurnal Ilmiah Komunikasi Vol 9, No 1 (2019): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

This study describes the phenomenon of communication construction scavengers as a social problem and how the concept of self-scavengers that makes a person become scavengers and how they survive become scavengers with all the consequences of living in the city. And how the symbols that appear on the role resulting scavenger community communication patterns seen from the construction of communication scavengers. The scavengers of self-concept timbulah motive someone doing scavenged. Motive arising from scavengers generated from these scavengers before plunging into the world of scavenging and after becoming a scavenger scavenger experienced. Communication symbols exist in scavenged phenomenon in the form of verbal and non-verbal symbols. Where verbal communication is related to how the scavengers communicate orally in running their interactions. Non-verbal communication in the form of non-verbal communication in the form of accessories worn scavengers in carrying out its activities. Intersubjectivity scavengers in gathering knowledge about trashy trashy is what is most profitable for the scavengers. Keywords: Construction Of Communication, Scavengers, Phenomenon
TRANSFORMASI IDENTITAS PERUSAHAAN NEGARA: STUDI KASUS PLN Henni Gusfa
MediaKom : Jurnal Ilmiah Komunikasi Vol 9, No 1 (2019): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

Perusahaan Listrik Negara Republik Indonesia atau yang biasa dikenal sebagai PT. PLN (Persero) hadir sebagai satu-satunya perusahaan yang memberikan jasa pengadaan listrik bagi seluruh rakyat Indonesia yang berada dalam 35 propinsi yang tersebar di bumi Indonesia. Sepak terjang dari PT. PLN masih jauh dari harapan yang dinginkan oleh konsumen yaitu masyarakat Indonesia pada umumnya. Di beberapa daerah ditanah air masih sering terjadi adanya pemadaman bergilir ataupun juga belum tersedianya listrik dibeberapa daerah pelosok tanah air. Merunut usia yang telah berumur lebih dari 50 tahun, berikut beberapa rekam histori yang kami ambil dari beberapa media online Liputan6.com, Jakarta - Asosiasi Produsen Listrik Swasta Indonesia (APLSI) mengeluhkan lamanya proses pengadaan pada proyek kelistrikan yang dilakukan PT PLN (Persero). Lamanya proses dikhawatirkan bisa membuat program kelistrikan 35 ribu Mega Watt (MW) molor. Penasihat APLSI Heru Dewanto mengatakan, saat ini sebanyak 17.400 Mega Watt (MW) yang sudah melalui penandatanganan perjanjian penjualan listrik (Power Purchase Agreement/PPA). Namun dari total tersebut, sebesar 10 ribu MW tahap pertama hingga kini belum melalui tahap financial closing untuk bisa memulaikonstruksi. "Dari 17.400 itu carry over sebelumnya 10 ribu baru PPA," kata Heru di Kantor Kementerian ESDM, Jakarta, Senin (25/7/2016). Heru menuturkan, pada pembangunan Pembangkit Listrik Tenaga Uap (PLTU) dengan kapasitas terbesar ‎1.000 Mw membutuhkan waktu 4,5 tahun. Bila dihitung mundur, dengan masa pembangunan baru berlangsung pada tahun ini maka pembangkit tersebut baru bisa rampung pada 2020 atau meleset dari target waktu program 35 ribu MW.
Strategi Komunikasi Pemasaran Bisnis Jasa Pengiriman Barang (Analisis Kampanye Roadshow Mandiri Sejahtera Sdn-Bhd Malaysia) Tubagus Fahmi
MediaKom : Jurnal Ilmiah Komunikasi Vol 9, No 1 (2019): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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The high number of Indonesian Migrant Workers (TKI) in Malaysia contribute to the high consumption of the workers in the shipment of goods from Malaysia to Indonesia. This is a huge market opportunity impact to competition between freight services company in Malaysia. The various reality of bitterness issues, pride and the strength existence of community network among the majority of migrant workers as well as the emotional connection between them indirectly into its own power to contribute of the market opportunities. This study was conducted to know the marketing communication strategy undertaken by Mandiri Sejahtera Sdn-Bhd (MS Cargo) for the netwotk node or figures in the network workers who become sales agent services in order to encourage a target of marketing. Through qualitative research methods with case study approach, the author analyzed Marketing Communication Mix used by MS Cargo through the Marketing Public Relations activities in the form of Roadshow Campaign in 2012 for its targets in various states of Malaysia. The results of this study indicate that the Roadshow Campaign in addition an impact on increasing sales of the company's services through the agency of the workers, This study also found a symbiotic mutualism obtained between the company, the agents (TKI) and the government of Indonesia. Mutual needs in a spirit of effort and a sense of nationhood that realized in the form of loyalty, work culture; work ethic and the spirit of TKI’s independence. Keywords: Strategy, Marketing Communication Mix, Roadshow Campaign, Marketing PR.
PENGARUH KONTEN DAN KOMENTAR DALAM PROGRAM INTERTASTE KANAL YOUTUBE BINUS TV TERHADAP PENGETAHUAN KULINER (Studi Kasus pada Mahasiswa Hotel Management Binus University Angkatan Tahun 2014) William Grinaldi
MediaKom : Jurnal Ilmiah Komunikasi Vol 9, No 1 (2019): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

Intertaste is a culinary program in the YouTube channel of BINUS TV to increase the culinary knowledge of its audience. This culinary feature is intended to give references about restaurants with simple, elegant yet dynamic style. In the efforts to increase the knowledge of Hotel Management students of BINUS University, the content and comments on Intertaste could contribute influences. The purpose of this research is to detect influences of content and comments for culinary knowledge of Hotel Management students of BINUS University year 2014. The type of this research is explanative research. The sampling technique used is sensus, whereas the population for this research is used as samples. The data is obtained through the samples by spreading questionnaire with experiment method. The data analysis method used in this research is Mann-Whitney test. The result of the data analysis shows significant influences of content and comments of Intertaste to culinary influences of Hotel Management students of BINUS University year 2014. Keywords: content, comments, culinary, feature, knowledge
Modalitas Bahasa Retorika Pidato Anas Urbaningrum Berhenti sebagai Ketua Umum Partai Demokrat (Analisis Semiotika M.A.K. Halliday) Jaka Sindu
MediaKom : Jurnal Ilmiah Komunikasi Vol 9, No 1 (2019): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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The purpose of this study is to describe the meaning construction of social semiotics, political relations, and modalities subtitles rhetoric. This study uses Descriptive Research Methods, Social Semiotics research analysis method MAK Halliday, with the constructivist paradigm that sees social reality, as a result of construction, and the truth is a social reality is relative. Construction of meaning as verbal analysis are: speech style is dominated by Ethos style which indicates the case as a result of political engineering Susilo Bambang Yudhoyono (SBY); defense (pledoi or white book Anas); Anas personal imaging with style feel "bulliying", as is commonly done SBY. Anas superior construction using non-verbal body language, style of speech SBY duplicated. Anas way to deliver a speech, stressing emphasis on words, phrases, and sentences, with a flat facial expression. Assessment of text-context through social semiotics indicate conflict of interests and power between SBY and Anas Urbaningrum. Style language used is sarcasm (satire) and eufismisme (smoothing). Language modality dominated by modality possibility-sure-confidence. Criticism of the attitude of the language (modality) is the absence of evidence in the trial, so that this speech could be interpreted as political propaganda, maintaining a good image Anas Urbaningrum which in the future will come back to politics after serving his sentence. Keywords: rhetoric, text-context, and the modalities language.
PENGARUH KONTEN DAN AKSES MEDIA ONLINE KOMPAS.COM TERHADAP KEPUASAN INFORMASI MAHASISWA S1 FAKULTAS KOMUNIKASI MERCU BUANA Mulatua Hasiholan
MediaKom : Jurnal Ilmiah Komunikasi Vol 9, No 1 (2019): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Information is one of human fundamental needs. Nowadays, online media is being such an alternative way to fulfil this need of information. This research aims to examine the influences of news content and access of online media to the information satisfaction of college students. The theory used in this research is cognitive model of Uses and Gratification, which the variables involved are information elements (content and access) as X variable and satisfaction obtained as Y variable. This research was conducted in Mercu Buana University, with total sample about 340 college students. Primary data collecting utilizes questionnaire technique research, where the respondents were requested giving a response based on a whole statement written intended to measure the influence of content and access of Kompas.com as an object of observation. Primary data processing using a quantitative analysis method, specifically with a multiple regression analysis. The results of this research are concluded as follows:(1) Content and access variables together significantly influence the college student information satisfaction with coefficient of determination by 56,2%, (2) Content variable significantly influence the college student information satisfaction by 24%, and (3) Access variable significantly influence the college student information satisfaction by 41,3%. Keywords: content, access, information satisfaction, online media, journalism

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