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MediaKom : Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Mercu Buana
ISSN : 19790139     EISSN : 25974793     DOI : https://doi.org/10.22441/mediakom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
MediaKom Jurnal Ilmiah Komunikasi diterbitkan oleh Magister Ilmu Komunikasi Universitas Mercu buana, terbit 2 (dua) kali dalam satu tahun yaitu edisi Juni dan Edisi Desember. Mediakom Jurnal Ilmiah Ilmu Komunikasi menerima tulisan dengan tema corporate dan marketing communication, political communication, management industri media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 181 Documents
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THE IMPLEMENTATION OF MARKETING PUBLIC RELATIONS (MPR) AT 102BESNEAKERS Sugiar, Dadan; Saragih, Nurhayani
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.29078

Abstract

This research aims to analyze the implementation of Marketing Public Relations (MPR) carried out by 102besneakers. The concept used is Marketing Public Relations (MPR) which was introduced by Thomas L. Haris in Rohmah (2018) with three strategies, namely Pull Strategy, Push Strategy and Pass Strategy. The results of this study show that the Pull Strategy carried out is to visualize products, provide rare products, conduct flash sale discount programs on Tokopedia and cross-off prices on Shopee and there is a 10 X Money Back guarantee guarantee if the goods offered prove to be non-original. Then the Push Strategy is to offer shoe products with well-known brands, establish good relationships with suppliers, participate in crowded events such as Car Free Day (CFD) as well as advertising in accordance with the focus of the orientation to be achieved and the Pass Strategy carried out is to build good relationships with customers, do social services for orphans and there are plans to sponsor certain communities such as fun football

Page 19 of 19 | Total Record : 181

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