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MediaKom : Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Mercu Buana
ISSN : 19790139     EISSN : 25974793     DOI : https://doi.org/10.22441/mediakom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
MediaKom Jurnal Ilmiah Komunikasi diterbitkan oleh Magister Ilmu Komunikasi Universitas Mercu buana, terbit 2 (dua) kali dalam satu tahun yaitu edisi Juni dan Edisi Desember. Mediakom Jurnal Ilmiah Ilmu Komunikasi menerima tulisan dengan tema corporate dan marketing communication, political communication, management industri media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 171 Documents
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STRATEGI CUSTOMER RELATIONSHIP MARKETING PT ISUZU ASTRA MOTOR INDONESIA BAGI KOMUNITAS KUNCI (KUMPULAN PENCINTA TRUK ISUZU) Ilyas Achmad Lubis
MediaKom : Jurnal Ilmiah Komunikasi Vol 6, No 2 (2016): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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 Abstract: The purpose of this study is to determine how Customer Relationship Marketing strategy which isapplied by PT Isuzu Astra Motor Indonesia for Kunci (Kumpulan Pencinta Truk Isuzu) communities. The studywas conducted by using qualitative method with a case study process. The communication strategy isimplemented through several stages according to the concept of communication activities Anwar Arifin, namely:determining audience, compose the message, set the method as well as selecting the use of media.Based on the results of the study it was found that PT Isuzu Astra Motor Indonesia applied customerrelationship marketing for Kunci (Kumpulan Pencinta Truk Isuzu), namely through the approach of customerservice, digital channels, brand activation, and programs for customer retention as education programs “PintarBersama Isuzu”, Customer Gathering Program, and other consumer programs. Customer relationshipmarketing strategy PT Isuzu Astra Motor Indonesia has focused on maintaining long-term relationships withforming Kunci (Kumpulan Pencinta Truk Isuzu) community.Keywords: Communication Strategies, Customer Relationship Marketing, and Kunci (Kumpulan Pencinta TrukIsuzu)
REPRESENTASI PORNOGRAFI PADA MEDIA SOSIAL (ANALISIS SEMIOTIKA PIERCE PADA APLIKASI BIGO LIVE) Sultan Himawan
MediaKom : Jurnal Ilmiah Komunikasi Vol 8, No 1 (2018): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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The purpose of this study is to find and describe the form of pornography that occurs on social media Bigo Live and the meaning of symbols and symbols of communication used in the application. The results of this study can be understood that the symbol of communication used in semiotics pierce, consisting of icons, indices and symbols komuniksi on Bigo Live indicated the existence of pornography because it contains objects that lead to sexual activity. Behind this it turns out there are economic interests of the people involved in Bigo Live including the company Bigo Live itself. However, the viewers or known as the viewer tend to be lovers who are willing to spend the money in order to give a gift in this form of index to the hosts who are broadcasting to apply sexy clothes or gestures. Seeing the conditions of these elements, the social reality of Bigo Live produces culture. This is because the process of interaction that takes place between users and the technology that enumerates the user structure at Bigo Live in a particular time and location will result in a culture. Therefore, text or content becomes cultural artifacts. As cultural artifacts, content becomes a reference to see how cyber culture is shaped, exchanged, and even consumed by users at Bigo Live. Keywords: Pornography, Symbol of Communication, Social Media Communication
PRAKTIK NASIONALISME DALAM IKLAN OLAHRAGA Siti Hidayah
MediaKom : Jurnal Ilmiah Komunikasi Vol 7, No 2 (2017): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Public service ads are advertisements to convey information, to persuade or educate audiences, where the ultimate goal is not economic gain, but social gain. In practice, however, many media owners now utilize public service ads for commercial gain. In the public service advertisement with the theme of the 71nd anniversary of Indonesia's Independence Day which aired TvOne there are symbols that lead to the practice of commercialization. Through Roland Barthes's semiotics analysis, the visual meaning is interpreted by referring to the help of the shooting meaning elements of Arthur Assa Berger. The results showed that the symbols displayed in the content of advertising messages, the meaning of sports, experienced a shift by using the ideology of nationalism. A shift in meaning to bring audiences closer to the programs promoted by television station. The mythology of nationalism is used to apply the capitalist ideology by television station owner.Keywords: Public Service Ads, Ideology, Nationalism
MAKNA SOSIALITA DALAM FILM ARISAN 2 Sofi Adenina
MediaKom : Jurnal Ilmiah Komunikasi Vol 7, No 1 (2017): Mediakom Jurnal Ilmiah Ilmu Komunikasi
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The socialite is a super rich person who doesn't need to work and yet no one can doubt their wealth. They use their fortune to   conduct social activities aimed at the public interest. By viewing the function of the mass media who have a noble duty to provide information, education, and also medium values of social inheritance, the film Arisan 2 became a social paradox. In the movie Arisan 2, there are a lot of signs, both in the form of audio or visual conflict with the noble task. Through a semiotic analysis of Roland Barthes who use relationships meaning as a mark through the stages of significance denotation, connotation and myth, it turns out that the mythology which exists in the community about the socialite not only strengthened. Yet in the Arisan 2 movie, there has been a shift in mythology where the socialite now is a group of people who need the acknowledgement that they are rich, and it is the goal of live for every human being. Mass media has lost its noble task. As a medium it has now become an active transmitter in the formulation of reality, not to mention the reality of the socialite.Keywords: Meaning, Socialite, Film, Semiotics
KUALITAS AUDIO VISUAL PROGRAM SEPUTAR INDONESIA MENENTUKAN BRAND ACTIVATION DI MASYARAKAT Eko Febrianto
MediaKom : Jurnal Ilmiah Komunikasi Vol 6, No 2 (2016): Mediakom Jurnal Ilmiah Ilmu Komunikasi
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Abstract: Competition attracts and seizes the viewers' sympathy nowadays is getting tighter, every televisionstation keeps making breakthrough creative programs, which can bring viewers and financial benefits,including news programs. To get the attention of the viewers, every editor of the news program team definitelyneeds certain ways and strategies, so that the results of the coverage presented and processed can be acceptedand watched as many audiences or audience. Therefore, audio visual quality and creativity is needed in packingnews programs. Audio visual quality also keeps viewers from switching to other news programs so that the goalof reaching as many audiences can be achieved. Audio visual quality can be obtained from hard work andcreativity redaction choosing sound and image and pack it optimally, in order to compete with other newsprograms. Good audio visual quality including by adding graphics, immersive and motion and supported byaudio, so it becomes part in the process of brand activation television station in the eyes of viewers. Researchwith Postpositivism paradigm is raised about how a process Audio Visual news program can affect BrandActivation or reputation and reputation of the company. The entire production team ranging from field teams,editors in charge, to marketing from the company has a major role in strengthening the good image of thecompany through the Audio Visual program presented.Key Words: Audio Visual Quality, News Program, Brand Action
KONSTRUKSI MEDIA ONLINE TENTANG PEMBERITAAN PERIZINAN MEIKARTA DI www.beritasatu.com DAN www.kompas.com EDISI SEPTEMBER 2017 Roni Yusman
MediaKom : Jurnal Ilmiah Komunikasi Vol 8, No 1 (2018): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Meikarta is the name of a city "New Jakarta" in Cikarang area of international scale. Amid the project development conducted by Lippo group there are licensing issues such as permission of Environmental Impact Assessment and Building Construction Permit. Mass media has a very important role for people’s lives. The content of the mass media is the consumption of information for the audience, so the mass media will affect the subjective reality of the perpetrators of social interaction. This study aims to examine the news conducted by online media beritasatu.com and kompas.com in presenting and delivering a news event Meikarta and explain the comparison of reality construction conducted by beritasatu.com and kompas.com. This research uses constructivist paradigm with qualitative approach. The analysis in this research uses analysis of Pan and Kosicky model. The results showed that framing beritasatu.com to permit Meikarta, tend to side with Meikarta and blame deputy Governor of West Java. The media ownership element affects this reporting. While kompas.com support the development of Meikarta and kompas.com is very careful in conveying facts and kompas.com trying to invite readers to see the real reality that private developers should not be inhibited its permission to do regional development.Keywords: Meikarta, Framing Pan dan Kosicky, Mass Media
GAYA ELIQUTARIUM WAKIL GUBERNUR PROVINSI DKI JAKARTA – DJAROT SAIFUL HIDAYAT DALAM MEWUJUDKAN GOOD GOVERNANCE PADA KEPEMIMPINAN DEMOKRATIS DI PEMERINTAH PROVINSI DKI JAKARTA Nadia Chandrawita
MediaKom : Jurnal Ilmiah Komunikasi Vol 7, No 2 (2017): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Every human being has a different style of communicating. The communication style can follow the conditions and situations so that each individual can have several kinds of communication style. The quiet communication style, becomes the prominent characteristic of Djarot Saiful Hidayat (DJS), Vice Governor of DKI Jakarta Province, and this draws public attention to talk about. The purpose of this study is to determine the communication style and leadership style of Vice Governor of DKI Jakarta Province - Djarot Saiful Hidayat in forming Good Governance in the Provincial Government of DKI Jakarta. This research method is case study with qualitative research approach. This research is conducted with qualitative approach (approach) is approach that aims to explore a symptom. For data validity, researchers used triangulation of data. Triangulation, in data collection techniques, triangulation is defined as data collection techniques that combine from various data collection techniques and data sources that already exist. The research finds that, Djarot Saiful Hidayat apply The Equalitarian Style in communicating, that is two-way communication style based on equality aspect. The leadership style applied by Djarot Saiful Hidayat is a democratic type of leader, which is willing to cooperate to achieve the predetermined objectives by sharing activities that have been determined together between leaders and subordinates, in order to implement good governance.Keywords: Communication Styles, Leadership Style, Good Corporate Governance
TINGKAT KESESUAIAN ISI IKLAN PROMOSI AKADEMIK BINA SARANA INFORMATIKA DI YOUTUBE PERIODE 2010-2016 BERDASARKAN ETIKA PARIWARA INDONESIA Robbikal Muntaha Meliala
MediaKom : Jurnal Ilmiah Komunikasi Vol 6, No 2 (2016): Mediakom Jurnal Ilmiah Ilmu Komunikasi
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Abstract: This research is aimed to know how far academic promotion advertisement of Bina SaranaInformatika in Youtube Period 2010-2016 inline to Ethics of Indonesia Advertisement 2014 seemed from article1.2 language term, article 1.16 testimony term, article 1.20 humiliate message to the other competitor, article1.21 imitated message and article 2.19 Education Institution & Job Vacancy. 12 research samples of promotionadvertisement were founded by the author with census sampling technique. Techniques of data collecting aretest of categories by coders, literature review, and documentation. Research methodology that author used iscontent analysis of quantitative approached. From discussion of research result, can be concluded: reliabilityvalue of test categories with minimum value (77,8%). Modus (91,67%) has been founded in variable 1 and 3,they are appropriateness article 1.2.1 and 1.20, but article 1.2.2 the usage of superlative language was stillfounded with violation (41,67%). Appropriateness article 1.21 was founded with violation (16.67%) andappropriateness article 2.19.1 was founded with violation (41,67%). Meanwhile, the biggest percentageviolation was founded in variable 2 about appropriateness article 1.16 (91,67%) in category 2 and 3 abouthyperbola testimony from consumers and lack of consumer’s identity when they were speak up to the audiences. Keywords: Advertisement, Ethics of Indonesia Advertisement
STRATEGI KOMUNIKASI INTERNAL DALAM SOSIALISASI BUDAYA BARU (STUDI KASUS RUMAH SAKIT BAKTI TIMAH PANGKALPINANG) Mimi Sumarni; Henni Gusfa
MediaKom : Jurnal Ilmiah Komunikasi Vol 8, No 1 (2018): Mediakom Jurnal Ilmiah Ilmu Komunikasi
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Corporate culture as a system of shared meaning shared by members that differentiates an organization from other organizations. The success of an organization is absolutely related to a growing and prevailing culture within the organization, the success in building a culture in accordance with the vision, mission and character as well as the behavior of the members greatly determine the ability of the organization to survive and even win the competition in other organizations. This study aims to describe and examine in depth the internal communications strategy in designing the hospital culture and to see the results of cultural demensi and internal communication in the hospital. Internal communication strategy is a structured plan to clarify pressing to members of the organization that includes Strategic analysis, Strategic intent, Strategic Action. The paradigm of this research is Kontruktivis this paradigm saw that the reality is the result of construction or formation of the man himself and hold that the knowledge is not only the result of the construction of subjective thinking studied. This study uses a qualitative case study method which is one of the research strategies to develop an in-depth analysis with the main problem of how internal communication strategy in designing corporate culture at Bakti Pahang Pangkalpinang Hospital.Keywords: Corporate Culture, Internal Communication Strategy, Bakti Timah Hospital. 
REPRESENTASI PERDAMAIAN PADA IKLAN COCA-COLA EDISI : COCA-COLA SMALL WORD MACHINES-BRINGING INDIA AND PAKISTAN TOGETHER DI MEDIA YOUTUBE Yessi Putri
MediaKom : Jurnal Ilmiah Komunikasi Vol 7, No 2 (2017): Mediakom Jurnal Ilmiah Ilmu Komunikasi
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This study aims to find out the symbols used to present peace in the advertisements of “Coca-Cola Small Word Machines-Bringing India and Pakistan Together” published in the YouTube on May 19, 2013. In this study, we used qualitative methods with semiotics analysis of Roland Barthes. The peace symbols shown in Coca-Cola ads are meant to improve the relationships of conflict-ridden Indians and Pakistan over the years. In this regard, Coca-Cola companies are trying to find business opportunities as well as campaigning for peace through innovations in commercial advertising. The research concludes that there is a hidden agenda of advertising, not just aiming to unite Indians and Pakistanis but to take business advantage for the company from the conflict between India and Pakistan. The conclusion of this research is that the representation of peace done by Coca-Cola companies against the conflicts of India and Pakistan is a form of corporation in the form of an advertisement.Keywords: Marketing Communication, Advertising, Representation, Symbols, Peace

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