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All Journal Journal of Educational Management Research Afkarina : Jurnal Pendidikan Agama Islam
Khumairotusshiyamah, Unzilah
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Religion Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Customer Perceived Value (CPV) From The MPI Perspective: Integration of Academic Service Quality and Blessing Orientation Khofsah, Siti; Khumairotusshiyamah, Unzilah; Abrar, Muhammad Thoiful Abrar Thoiful; Kholilurrohman, Muhammad; Mustofa, Zakyl; Kusumawati, Ida; Najiburrohman, Najiburrohman
AFKARINA: Jurnal Pendidikan Agama Islam Vol 9, No 2 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v9i2.15206

Abstract

This study aims to analyze the digital content utilization strategy at Madrasah as an effort to modernize and increase the competitiveness of the educational institution. Using a qualitative approach through observation, documentation analysis, and in-depth interviews, this study explores the process of planning, producing, and distributing content across various digital platforms. The results show that the digital content strategy is implemented systematically through collaborative coordination meetings and content curation that combines religious identity with digital trends. Optimizing social media platforms and websites has proven effective in expanding the reach of information and changing public perception of the madrasah from a conventional one to a more modern, transparent, and competitive institution. In addition to the external impact of strengthening the image and trust of parents, this study also found a significant internal impact, namely increasing teachers' digital literacy, which has positive implications for the quality of classroom teaching. In conclusion, targeted digital content management is a strategic necessity for madrasahs to maintain relevance and competitive advantage amidst the dynamics of competition in today's educational institutions.
Digital Branding Strategies of Islamic Boarding Schools: A Social Media Marketing Content Analysis Khumairotusshiyamah, Unzilah; Kholilurrohman, Muhammad; Abrar, Muhammad Thoiful; Musthofa, Zackyl; Khofsah, Siti; Kusumawati, Ida; Mundiri, Akmal; Denona, Ola Fedda Mona
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2059

Abstract

This study aims to analyze the digital branding strategy of Islamic boarding schools through marketing content on Instagram, specifically in building the institution's image and attracting public interest. The research method used is a qualitative approach with content analysis of posts on the Islamic boarding school's Instagram account, supported by interviews and observations to deepen the data. The results show that the Islamic boarding school's digital branding strategy is carried out through three main patterns: highlighting religious and educational values, using attractive and consistent visuals, and utilizing student testimonials and activities as a form of promotion. Educational and inspirational content has proven more effective in building engagement with the audience. In addition, Instagram plays a significant role as the primary medium in shaping the modern image of Islamic boarding schools without abandoning their traditional values. The implication of this study is the importance of professional social media content management so that Islamic boarding schools can compete in the digital era, while strengthening institutional identity in an increasingly digital-savvy society.  
Co-Authors Abrar, Muhammad Thoiful Abrar, Muhammad Thoiful Abrar Thoiful Akmal Mundiri Denona, Ola Fedda Mona Khofsah, Siti Kholilurrohman, Muhammad Kusumawati, Ida Musthofa, Zackyl Mustofa, Zakyl Najiburrohman, Najiburrohman