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Mapping Transformation: Lessons Learned from Poso District's Post-Conflict Deradicalization Hasrullah Hasrullah; Nosakros Arya
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.800

Abstract

The Post-Conflict Poso Deradicalization Program was launched after a series of conflicts between religious groups in Poso, Central Sulawesi, Indonesia, have been ongoing since 1998. The main objective of this program is to alleviate tensions among these groups and promote peace and reconciliation in the region. In this context, the perspective of communication science plays a crucial role in bridging the perceptual gaps that exist between the community and the Poso government. Through this research, the researcher describes and analyzes the communication network structure and the roles of actors in seeking information about the deradicalization program. This communication network research adopts a descriptive approach. Primary data was collected through interviews with actors involved in the deradicalization program. The data was then coded based on the frequency of communication among the actors. The processing and visualization of the communication network were conducted using UCINET.The research finds that the formed communication networks indicate a relatively optimal level of communication, especially among the implementing groups and participants of the deradicalization program. In the post-conflict Poso deradicalization program, both Islamic and Christian sides have influential figures who can serve as role models for the community in eradicating the seeds of conflict that can always resurface.
Memaknai Ekuitas Merek dan Niat Beli melalui Interaksi di Instagram: Studi Kualitatif terhadap Pengalaman Pengguna Akun @uniqloindonesia A Putri Permatasari Arafah Burhanuddin; Alem Febri Sonni; Hasrullah Hasrullah
Journal of Communication Sciences (JCoS) Vol. 8 No. 1 (2025): Oktober
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v8i1.1850

Abstract

Penelitian ini bertujuan untuk memahami bagaimana interaksi dan terpaan konten Instagram @uniqloindonesia dimaknai oleh pengikutnya dalam membentuk persepsi terhadap ekuitas merek dan niat beli. Menggunakan pendekatan kualitatif dengan metode wawancara mendalam, peneliti menggali pengalaman subjektif dari sepuluh informan aktif yang mengikuti dan berinteraksi dengan akun tersebut. Hasil penelitian menunjukkan bahwa konten visual, narasi merek, dan respons Uniqlo terhadap pengikutnya membentuk citra merek yang kuat, serta meningkatkan keterikatan emosional yang pada akhirnya berpengaruh terhadap kecenderungan membeli. Temuan ini menegaskan bahwa media sosial tidak hanya sebagai sarana promosi, namun juga ruang terbuka untuk membangun makna dan relasi antara merek dan konsumen.