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All Journal International Journal of Advanced Multidisciplinary Siber International Journal of Education Technology Greenation International Journal of Law and Social Sciences Jurnal Pengabdian Masyarakat dan Penelitian Terapan Siber Nusantara of Community Service Review (SNCSR) Greenation Computer and Information Review (GCIR)
Nuriyati Samatan
Universitas Nasional, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Meningkatkan Kapasitas Literasi Digital pada Komunitas Pengajian Ibu-Ibu Masjid Al Ridwan Jati Padang Selamat Ginting; Nuriyati Samatan; Nursatyo Nursatyo; Tantri Relatami; Irfan Fauzi
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 4 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Januari - Maret 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v4i1.1926

Abstract

Pengabdian Masyarakat ini bertujuan untuk memberikan edukasi tentang Literasi Digital Ibu-Ibu Pengajian Masjid Al Ridwan Jati Padang. Teori yang digunakan adalah Teori Literasi Media James Potter, dengan tiga asumsi utama: Personal Locus;Knowledge Structures, Skils. Metode yang dilakukan dalam Pengabdian Masyarakat, dilakukan dengan beberapa langkah, yakni: Observasi; pendekatan kepada Ibu Ibu Pengajian; intensitas komunikasi kepada pengurus DKM Masjid Al Ridwan; membuat Proposal dan mengajukan ke Universitas Nasional; intensitas komunikasi dan mengikuti berbagai kegiatan yang dilakukan Ibu Ibu Pengajian Masjid Al Ridwan; mengajukan proposal Pengabdian Masyarakat; menyepakati waktu untuk melakukan edukasi literasi digital; dan pelaksanaan literasi digital. Hasil Pengabdian Masyarakat ini menunjukkan, bahwa Ibu Ibu Pengajian memiliki personal locus masing-masing, Ibu Ibu yang telah agak sepuh, smartphone digunakan untuk menghubungi keluarga; pada Ibu Ibu yang masih agak muda, menggunakan smartphone untuk berbagai kegiatan: mendapatkan informasi, berjejaring sosial dan melakukan koordinasi dan berbagai keperluan lainnya; analisis berdasarkan Knowledge Structures, ditemukan bahwa struktur pengetahuan Ibu Ibu bervariasi, berdasarkan Tingkat Pendidikan mereka, dan memengaruhi aktivitas mereka dalam menggunakan smartphone dan juga mencari informasi. Analisis berdasarkan Skills atau Kemampuan. Kemampuan Ibu Ibu dalam literasi media, secara umum berada pada kemampuan: Analisis, Evaluasi dan Pengelompokkan, sementara beberapa Ibu Ibu memiliki kemampuan Induksi, Deduksi, Sintesis dan Abstraksi.
Customer Engagement as the Key to Customer Loyalty in Saung Apung Harvest City Restaurant Nuriyati Samatan; Mulharnetti Syas; Robingah; Jun Firmansyah; A. Saifulloh
Greenation International Journal of Law and Social Sciences Vol. 3 No. 3 (2025): (GIJLSS) Greenation International Journal of Law and Social Sciences (September
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v3i3.557

Abstract

This study aims to determine customer engagement as the key to customer loyalty at Saung Apung Harvest City Restaurant. This study used the Two-Way Symmetrical Model, which emphasizes mutual understanding between organizations and their publics. The research is qualitative, using the Constructivism paradigm, with field data collection conducted through observation, interviews, and documentation. The results of the study found that two-way communication between management and customers builds customer engagement in providing information, comments, and suggestions to management for the improvement and enhancement of the restaurant's performance, ambience, and the taste of the food and beverages served. Saung Apung Restaurant is also unique in that it is located quite far from the center of town, with no physical signs indicating its presence, yet customers still choose to visit and enjoy the dishes served at Saung Apung Restaurant. Management also strives to build good relationships with customers to increase loyalty and ensure the growth and sustainability of the restaurant in a highly competitive market.
An Analysis of Instagram as a Government Public Information Platform Through Piere Levy's Theory Nuriyati Samatan; Robingah Robingah; Jun Firmansyah; R.Z. Rasyid
Siber Nusantara of Community Service Review Vol. 2 No. 1 (2025): Siber Nusantara of Community Service Review (October 2025 - March 2026)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sncsr.v2i1.648

Abstract

This study analyzes Instagram social media as a public information platform for the government using Pierre Levy's theory. The study was conducted based on the Instagram account of the Depok City Government @pemkotdepok. The analysis used Pierre Levy's New Media Theory, with the following assumptions: utilization, social media, communication, and information. The study used qualitative methods, with a constructivist paradigm, research study type, through observation, interviews, and documentation. The research and observation were conducted over a period of 4 months to observe the activities of the Instagram account, interview the administrators and the Depok City Government, and documentation throughout the research. The results of the study showed that the Depok City Government utilizes Instagram as a medium for disseminating information by utilizing Instagram features. The study found that the @pemkotdepok Instagram account is a transparent, innovative, and informative public information platform that attracts Instagram users to the information provided by the Depok City Government and serves as an accurate source of information for various policies and public information. Analysis using Pierre Levy's theory found that the assumptions of Collective Intelligence, Virtual and Actual, New Media as a social environment, User Interactivity and Engagement, as well as cultural and cognitive changes.  
The Relationship Between Influencer Marketing and Generation Z Purchase Intention Nuriyati Samatan; Ariandi Putra; Intania Intania
Greenation Computer and Information Review Vol. 2 No. 2 (2026): Greenation Computer and Information Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gcir.v2i2.742

Abstract

This study aims to analyze Influencer Marketing as variable X and Purchase Intention as variable Y. The object of this study is Generation Z's appreciation of Sombong Men's Care skincare products in Jakarta. The theory applied is the S-O-R. This study employs a quantitative approach within the positivism paradigm. A non-probability, purposive sampling method was utilized, with the sample size calculated using Slovin's Formula at a 10% margin of error. Data were collected via an online questionnaire distributed to 100 Generation Z respondents living in Jakarta who had been exposed to promotional content for Sombong Men's Care skincare products. Data analysis was conducted using validity and reliability tests, simple linear regression, and hypothesis testing via SPSS software. The hypothesis testing results revealed that the calculated t-value exceeded the table t-value (20,231 > 1,660). Consequently, the null hypothesis is rejected and the alternative hypothesis is accepted, indicating a significant effect of influencer marketing on purchase intention. The coefficient of determination demonstrates an effect contribution of 0.807 or 80.7%, while the remaining 19.3% is influenced by other factors. The findings demonstrate that influencer marketing has a significant impact and a strong relationship with consumer purchase intention.
The Entertainment Strategies in Digital Content: A Uses and Gratifications Study on Going Seventeen Variety Show Program Nuriyati Samatan; Selamat Ginting; Maryati Maryati; Yuri Alfrin Aladdin; Rianisa Shafira Tyaga
Siber International Journal of Education Technology (SIJET) Vol. 2 No. 4 (2025): Siber International Journal of Education Technology (April 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v2i4.234

Abstract

This study aims to analyze the variety show program as Variable X1, Content Quality (Variable X2), and Fulfillment of Entertainment Needs (Variable Y). The research object is the variety show program 'Going Seventeen' aired through the YouTube channel, analyzed through the Uses and Gratifications Theory. This research is quantitative, using a positivistic paradigm, with a non-probability sampling method, specifically purposive sampling. Determination of the sample size using the Slovin's formula, with the assumption that the number of followers is known, a margin of error of 0.5%, totaling 400 respondents. Findings: This study found a significant influence between the variety show program 'Going Seventeen' and content quality on the fulfillment of entertainment needs for Seventeen fans. Analysis through the Uses and Gratification Theory found that Going Seventeen can be accessed through the Going Seventeen YouTube channel, indicating that the variety show significantly influences the fulfillment of entertainment needs. Content quality (X2) also significantly affects variable Y, and simultaneous testing shows that the variety show program significantly influences variable Y.
Analysis of the “Relationship Manager” Management in the Shopee Marketplace Through the Lens of Systems Management Theory Nuriyati Samatan; Yanto Naim; Adi Prakosa; Yuri Alfrin Aladdin; Annisa Ananda RC
Siber International Journal of Education Technology (SIJET) Vol. 3 No. 1 (2025): Siber International Journal of Education Technology (July - September 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v3i1.275

Abstract

Research Objective: This study aims to analyze the management of the "Relation Manager" in the Shopee marketplace in maintaining seller loyalty. The theories used in this study are Systems Management Theory and Two-Way Symmetrical Communication Theory, to understand the systems management process and communication management between Relationship Managers and sellers on the Shopee Marketplace. The research method is qualitative, conducted throught observation and in-depth interviews with several seller representatives who use the Shopee platform as a sales medium. The research results show, based on Systems Management Theory with the following assumptions: Environment, Inputs, Transformation Process, Output, and Feedback. Based on field data, a conducive work environment makes the job of Relationship Manager easier, allowing for a more personal approach and more open and enjoyable information delivery to Sellers. This ensures that the entire management process, including inputs, transformation processes, outputs, and feedback, runs smoothly. Two-way communication between the Relationship Manager and the Seller allows the overall management process to run as expected by both parties.
The Use of Artificial Intelligence (AI) Technology and Visual Design of Campaign Billboards on The Decision to Vote For Presidential Candidates in Generation Z Nuriyati Samatan; Marwan Londol; Nurhasanah; Robingah; Muzakky Abdurrahman
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.743

Abstract

This research aims to determine the effect of the use of Artificial Intelligence (AI) technology and the visual design of campaign billboards on the decision to vote for presidential candidates in Generation Z. In addition, this research seeks to understand how these two elements interact and influence each other on the choice of Presidential candidates in Generation Z.  This research focuses on how the use of Artificial Intelligence (AI) technology and visual design of billboards in political campaigns to encourage the level of decision to vote for presidential candidates in Generation Z. The research was conducted using quantitative methods and the data collection process was carried out by distributing questionnaires. The sampling technique used in determining the research sample is Probability Sampling, with the Simple Random Sampling technique, the determination of respondents is based on the Slovin Formula with a margin of error level of 0.5% with a sample number of 400 respondents. Data processing in this research was carried out by multiple linear regression analysis using the SPSS (Statistical Product and Service Solutions) version 29 statistical program. The results showed that each of the X variables had a positive and significant influence on the Choice Decision variable (Y).
Credibility and Exposure of Youtube Itechlife for Information Needs Regarding Gadgets on Subscribers Nuriyati Samatan; Ambia B. Boestam; Robingah Robingah; Bima Febrianto
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.800

Abstract

Research Objective: This research aims to determine the effect of credibility and exposure of Youtube iTechLife on the need for information about gadgets on subscribers. Research methodology: The research method used is quantitative research. The research paradigm is Positivism, sampling determination using probability sampling, through simple random sampling technique. The technique of determining the sample size using the Slovin Formula, with a margin of error of 0.5%, resulted in a sample of 400 respondents on YouTube social media platform users and subscribers to iTechLife. Findings: The results of this research explained that the Credibility and Exposure of Youtube iTechLife toward Information Needs about Gadgets on Subscribers. It can be explained from the results of the Credibility t test which shows t count 5.357> t table 1.965 and the results of the Exposure t test 8.474 >1.965. It can be concluded that Ho1 and Ho2 are rejected and Ha1 and Ha2 are accepted. This means that there is an influence between credibility and exposure to information needs. Also, the coefficient of determination test results showed that iTechLife Youtube Credibility and Exposure had an influence of 46.8% on the need for information about gadgets on subscribers.
Co-Authors A. Saifulloh Adi Prakosa Ambia B. Boestam Annisa Ananda RC Ariandi Putra Bima Febrianto Intania Intania Irfan Fauzi Jun Firmansyah Marwan Londol Maryati Maryati Mulharnetti Syas, Mulharnetti Muzakky Abdurrahman Nurhasanah Nursatyo Nursatyo R.Z. Rasyid Rianisa Shafira Tyaga Robingah Robingah Robingah Selamat Ginting Tantri Relatami Yanto Naim Yuri Alfrin Aladdin