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All Journal Movere Journal Arunika: Jurnal Pengabdian Masyarakat
Muliati Abbas
Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara
Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENERAPAN MANAJEMEN PARAWISATA BERBASIS MASYARAKAT DALAM MENGEMBANGKAN POTENSI LOKAL PADA TIRAM DESA LAJARI KAB. BARRU Andi Nur Insan; Nurfatwa Andriani Yasin; Muliati Abbas; Andi Rifqah Purnama Alam; Nurhidayati Islamiah; Nurjaya Nurjaya; Wisda Zulaeha
Arunika: Jurnal Pengabdian Masyarakat Vol. 5 No. 1: Juni 2026
Publisher : Unit Publikasi dan Jurnal Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara Makassar

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Abstract

Desa Lajari Kabupaten Barru memiliki potensi lokal yang cukup besar berupa komoditas tiram yang telah berkembang menjadi usaha kuliner tiram bakar yang dikelola oleh masyarakat setempat. Namun, potensi tersebut belum dimanfaatkan secara optimal sebagai daya tarik wisata yang mampu memberikan nilai tambah ekonomi bagi masyarakat. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas masyarakat dalam menerapkan manajemen pariwisata berbasis masyarakat (Community-Based Tourism) guna mengembangkan potensi kuliner tiram sebagai destinasi wisata unggulan. Metode yang digunakan meliputi penyuluhan, pelatihan, pendampingan, serta monitoring dan evaluasi. Kegiatan dilaksanakan dengan melibatkan pelaku usaha kuliner tiram, kelompok masyarakat, pemuda desa, dan pemerintah desa. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat mengenai konsep pariwisata berbasis masyarakat, pengelolaan usaha kuliner, pelayanan wisata, dan pemasaran digital. Pendampingan yang dilakukan juga menghasilkan rekomendasi pengembangan wisata kuliner melalui penataan lokasi usaha, peningkatan kualitas pelayanan, serta pemanfaatan media digital sebagai sarana promosi. Kegiatan ini memberikan dampak positif terhadap peningkatan kapasitas masyarakat dalam mengelola potensi lokal secara lebih produktif dan berkelanjutan.
Peran Inklusi Keuangan dalam Meningkatkan Keberlanjutan UMKM Sektor Makanan di Kota Makassar Muliati Abbas; Nurfatwa Andriani Yasin; Andi Nur Insan
Movere Journal Vol. 8 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v8i1.743

Abstract

This study aims to analyze the role of financial inclusion in enhancing the sustainability of food-sector MSMEs in Makassar City. The research adopts a quantitative approach with an explanatory design. Primary data were collected through a survey of 100 food-sector MSME owners selected using purposive sampling. Data analysis was conducted using Pearson correlation analysis to identify the strength of the relationships between the dimensions of financial inclusion and MSME sustainability. The results indicate that digital finance has a positive, strong, and significant relationship with MSME sustainability (r = 0.793; p < 0.01). In contrast, financial services, the use of financial products, as well as the quality and affordability of financial services show weak and insignificant relationships with MSME sustainability. These findings suggest that the utilization of digital financial services plays a more substantial role in supporting MSME sustainability than mere access to conventional financial services.
PELATIHAN DAN SEMINAR PEMBERDAYAAN WANITA PELAKU UMKM DI KAWASAN PANTAI BIRU Nurfatwa Andriani Yasin; Afriyani Afriyani; Asmawiyah Asmawiyah; Muliati Abbas; Nurhidayati Islamiah; Lasty Agustuty; Wisda Zulaeha
Arunika: Jurnal Pengabdian Masyarakat Vol. 4 No. 2: Desember 2025
Publisher : Unit Publikasi dan Jurnal Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara Makassar

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Abstract

Women micro, small, and medium enterprise (MSME) actors in the Pantai Biru area play a strategic role in supporting household economies and driving the economic development of coastal communities. However, limited knowledge of entrepreneurship, business management, and financial literacy remains a major constraint to business development and sustainability. This Community Service program aims to enhance the entrepreneurial capacity of women MSME actors through entrepreneurship seminars and basic business management training. The implementation methods include interactive lectures, simple case studies, and participatory discussions to encourage active participant engagement. The results indicate an improvement in participants’ understanding of basic entrepreneurial concepts, the importance of financial record-keeping, and awareness of more effective marketing strategies. In addition, the program increases participants’ motivation and self-confidence in managing their businesses independently and sustainably. This activity is expected to serve as an initial step in strengthening women’s economic empowerment and the economic resilience of coastal households in the Pantai Biru area.
Co-Authors Afriyani Afriyani Alam, Andi Rifqah Purnama Andi Nur Insan Asmawiyah Asmawiyah Lasty Agustuty Nurfatwa Andriani Yasin Nurfatwa Andriani Yasin Nurhidayati Islamiah Nurjaya Nurjaya Wisda Zulaeha