Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Magister Pendidikan IPA Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Ni Putu Inten Nindya Paramitha
Universitas Mataram
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimalisasi Digital Marketing dalam Meningkatkan Daya Saing UMKM Kerajinan dan Souvenir di Kawasan Wisata Taman Narmada Kabupaten Lombok Barat: Pengabdian Rosyia Wardani; Herawati Khotmi; Feryansyah; Ni Putu Inten Nindya Paramitha; Dewi Rispawati; Kurnia Zulhandayani Rizki; Rizka Oktaviana; Eva Solina; Eko Esti Santoso; Syaiful Amri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6098

Abstract

Perkembangan teknologi digital menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk beradaptasi dalam strategi pemasaran guna meningkatkan daya saing, khususnya pada kawasan wisata. UMKM kerajinan dan souvenir di kawasan Taman Narmada, Kabupaten Lombok Barat masih menghadapi keterbatasan dalam pemanfaatan media digital sebagai sarana promosi dan perluasan pasar. Permasalahan utama meliputi rendahnya literasi digital, belum optimalnya penggunaan media sosial bisnis, serta kurangnya kemampuan dalam pembuatan konten pemasaran yang menarik. Kegiatan pengabdian ini bertujuan untuk mengoptimalkan penerapan digital marketing guna meningkatkan daya saing UMKM. Metode pelaksanaan meliputi tahap analisis kebutuhan, pelatihan strategi digital marketing, pendampingan pembuatan akun bisnis dan konten promosi, serta evaluasi melalui observasi dan umpan balik peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mitra mengenai strategi pemasaran digital, kemampuan pengelolaan media sosial usaha, serta kesiapan dalam menjangkau pasar yang lebih luas. Program ini berkontribusi terhadap penguatan kapasitas manajerial UMKM dalam menghadapi persaingan di era ekonomi digital.
Pendampingan Manajemen Ide Festival di Sungai Larangan, Desa Wisata Hijau Bilebante, Kecamatan Pringgarata, Kabupaten Lombok Tengah. Ni Putu Inten Nindya Paramitha; Akhmad Saufi; R. Dimas Bani Adhiman; Ni Nyoman Yunita Aswina Putri; Lani Presia Rabbani
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 2 (2026): April-Juni 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i2.15045

Abstract

The Bilebante Green Tourism Village is one of the tourism villages located in Pringgarata Sub-district, Central Lombok. The Bilebante Green Tourism Village possesses immense natural potential and resources. One of its main attractions or tourism assets is the Larangan River. The Larangan River is an authentic cultural heritage site for the Bilebante Green Tourism Village. However, this potential has not yet been managed optimally due to limited resources and capacity; therefore, there is a need for mentoring or community service aimed at providing a deeper understanding to the community and managers regarding management practices, particularly regarding suitable festival ideas to bring prosperity to the community. The methods used in this mentoring activity include awareness-raising or socialisation sessions, participatory discussions, activity simulations, and mentoring to manage festivals or events on the Larangan River. The outcome of this mentoring activity is that the community is able to draw up a calendar of events/festivals for the tourism village. The community and managers are able to draw up an annual festival calendar that takes various aspects into account, such as the tourist season and environmental conditions. They are also able to draw up and implement Standard Operating Procedures (SOPs). Participants are trained to draw up festival SOPs as operational guidelines for activities
Co-Authors Akhmad Saufi Dewi Rispawati Eko Esti Santoso Eva Solina Feryansyah Herawati Khotmi Kurnia Zulhandayani Rizki Lani Presia Rabbani Ni Nyoman Yunita Aswina Putri R. Dimas Bani Adhiman Rizka Oktaviana Rosyia Wardani Syaiful Amri