Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Manajemen Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Rizka Oktaviana
Universitas Mataram
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimalisasi Digital Marketing dalam Meningkatkan Daya Saing UMKM Kerajinan dan Souvenir di Kawasan Wisata Taman Narmada Kabupaten Lombok Barat: Pengabdian Rosyia Wardani; Herawati Khotmi; Feryansyah; Ni Putu Inten Nindya Paramitha; Dewi Rispawati; Kurnia Zulhandayani Rizki; Rizka Oktaviana; Eva Solina; Eko Esti Santoso; Syaiful Amri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6098

Abstract

Perkembangan teknologi digital menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk beradaptasi dalam strategi pemasaran guna meningkatkan daya saing, khususnya pada kawasan wisata. UMKM kerajinan dan souvenir di kawasan Taman Narmada, Kabupaten Lombok Barat masih menghadapi keterbatasan dalam pemanfaatan media digital sebagai sarana promosi dan perluasan pasar. Permasalahan utama meliputi rendahnya literasi digital, belum optimalnya penggunaan media sosial bisnis, serta kurangnya kemampuan dalam pembuatan konten pemasaran yang menarik. Kegiatan pengabdian ini bertujuan untuk mengoptimalkan penerapan digital marketing guna meningkatkan daya saing UMKM. Metode pelaksanaan meliputi tahap analisis kebutuhan, pelatihan strategi digital marketing, pendampingan pembuatan akun bisnis dan konten promosi, serta evaluasi melalui observasi dan umpan balik peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mitra mengenai strategi pemasaran digital, kemampuan pengelolaan media sosial usaha, serta kesiapan dalam menjangkau pasar yang lebih luas. Program ini berkontribusi terhadap penguatan kapasitas manajerial UMKM dalam menghadapi persaingan di era ekonomi digital.
UNCOVERING THE DETERMINANTS OF MSME EMPLOYEE PERFORMANCE FROM THE PERSPECTIVE OF HUMAN RESOURCES, BUSINESS, AND ECONOMICS Syaiful Amri; Topan Siswanto; Satriawan Satriawan; Rizka Oktaviana
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 26 No 1 (2026)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/tgqgba52

Abstract

This study aims to analyze the determinants of employee performance in Micro, Small, and Medium Enterprises (MSMEs) in the Province of West Nusa Tenggara (NTB) by integrating perspectives from Human Resource Management (HRM), business, economics, and entrepreneurship. The variables examined include Ability, Motivation, Opportunity, Human Capital, and Business Strategy Alignment in relation to Employee Performance. A quantitative survey design was employed, and multiple linear regression was used to test the hypotheses. Data were collected from 200 MSME employees using a five-point Likert scale questionnaire. Instrument validity was assessed using Pearson Product-Moment correlation, while reliability was measured through Cronbach’s Alpha coefficients exceeding 0.70, indicating good internal consistency. The findings reveal that all independent variables have positive and significant effects on employee performance, both partially and simultaneously. Motivation emerged as the most dominant determinant, followed by Ability, Human Capital, Business Strategy Alignment, and Opportunity. The coefficient of determination (R²) indicates that the model explains a substantial proportion of the variance in employee performance. This study contributes theoretically by reinforcing the Ability–Motivation–Opportunity (AMO) framework and integrating economic and entrepreneurial perspectives within the MSME context. Practically, the findings have strategic implications for MSME managers and policymakers seeking to enhance human resource development to improve productivity and competitiveness
Co-Authors ., Satriawan Dewi Rispawati Eko Esti Santoso Eva Solina Feryansyah Herawati Khotmi Kurnia Zulhandayani Rizki Ni Putu Inten Nindya Paramitha Rosyia Wardani Siswanto, Topan Syaiful Amri Syaiful Amri