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All Journal Jurnal Akademik Pengabdian Masyarakat JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Aulia Farida
Universitas Tadulako
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Kemitraan PT Astra Agro Lestari Tbk Dalam Pelaksanaan Program Astra Kreatif di Desa Ring 1 Kabupaten Pasangkayu Askar Mayusa; Muh.Faldi; Keysha Putri Maharani; Afdal Dzikry; Rahmawati Kasman; Nining Vitria; Nur Fadilla; Marcela Angelina Pamora; Muzdalifah Muzdalifah; Audietya Chantieka Aura; Muhamad Riski Nugraha; Aulia Farida; Ratu Amanda; Nanda Aprilia Royna; Nawawi Natsir; Muhammad Afandi
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2433

Abstract

This study analyzes the implementation of PT Pasangkayu's Corporate Social Responsibility (CSR) program in supporting the Creative Indonesia vision. CSR is seen as a corporate strategy to improve community welfare while strengthening social legitimacy through a participatory approach. The Astra Kreatif program implemented by PT Pasangkayu includes fostering oil palm farmer groups, diversifying non-oil palm businesses (cultivating catfish, chilies, laying hens, and mushrooms), and developing MSMEs based on local potential. The results show that this program has succeeded in improving farmers' technical and managerial skills, opening alternative business opportunities, strengthening the role of women and youth in the village economy, and creating solid social networks. The tangible impact is seen in 475 heads of families in four main target villages, who receive direct economic benefits and increased independence. Thus, PT Pasangkayu's CSR through Astra Kreatif contributes to inclusive and sustainable village economic development and enriches the discourse of Creative Indonesia from local roots to the national level.
PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT ASTRA AGRO LESTARI TBK DALAM PILAR ASTRA SEHAT Apriliyani Apriliyani; Jerry Devano; Fina Fina; Ammatullah Anisah; Syafikah Davina; Aulia Farida; Moh. Rahul Hi Sabollah; Muzakir Tawil; Rachmad Rachmad; Richard F. Labiro
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11095

Abstract

The development of the palm oil plantation industry requires companies not only to pursue profitability, but also to carry out social and environmental responsibilities in a sustainable manner in accordance with Law no. 6 of 2023. PT Pasangkayu, as a subsidiary of PT Astra Agro Lestari Tbk, realizes this commitment through the "Astra Sehat" Program in its operational ring one area. However, empirical studies regarding the effectiveness and obstacles of this program specifically at the sub-district level are still very limited. This research aims to analyze the implementation of the Astra Sehat Program by PT Pasangkayu in Martajaya Village, evaluate the benefits felt by the beneficiary community, and identify supporting and inhibiting factors for its implementation. This research uses a descriptive qualitative approach. Data was collected through in-depth interviews with company management, sub-district officials, as well as field observations and secondary documentation. The research results show that the Astra Sehat Program in Martajaya Village is implemented consistently through the development of Posyandu Merpati and Sayang Toddlers. Real contributions include distributing intensive funds to cadres and providing additional food (PMT) to reduce stunting rates and improve maternal and child health. The main supporting factors are strong partnership relationships (social engagement), the commitment of the CSR team, and the active participation of PKK women and the sub-district government. The obstacles found include limited operational geographical service coverage and fluctuations in the level of citizen attendance. The implementation of the Astra Sehat Program by PT Pasangkayu has proven to have a positive social-health impact for the people of Martajaya Village. This multi-party synergy can become a reference model for CSR management in the health sector in the oil palm area.
Co-Authors Afdal Dzikry Ammatullah Anisah Apriliyani Apriliyani Askar Mayusa Audietya Chantieka Aura Fina Fina Jerry Devano Keysha Putri Maharani Marcela Angelina Pamora Moh. Rahul Hi Sabollah Muh.Faldi Muhamad Riski Nugraha Muhammad Afandi Muzakir Tawil Muzdalifah Muzdalifah Nanda Aprilia Royna Nawawi Natsir Nining Vitria Nur Fadilla Rachmad Rachmad Rahmawati Kasman Ratu Amanda Richard F. Labiro Syafikah Davina