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All Journal Jurnal Akademik Pengabdian Masyarakat JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Nanda Aprilia Royna
Universitas Tadulako
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Kemitraan PT Astra Agro Lestari Tbk Dalam Pelaksanaan Program Astra Kreatif di Desa Ring 1 Kabupaten Pasangkayu Askar Mayusa; Muh.Faldi; Keysha Putri Maharani; Afdal Dzikry; Rahmawati Kasman; Nining Vitria; Nur Fadilla; Marcela Angelina Pamora; Muzdalifah Muzdalifah; Audietya Chantieka Aura; Muhamad Riski Nugraha; Aulia Farida; Ratu Amanda; Nanda Aprilia Royna; Nawawi Natsir; Muhammad Afandi
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2433

Abstract

This study analyzes the implementation of PT Pasangkayu's Corporate Social Responsibility (CSR) program in supporting the Creative Indonesia vision. CSR is seen as a corporate strategy to improve community welfare while strengthening social legitimacy through a participatory approach. The Astra Kreatif program implemented by PT Pasangkayu includes fostering oil palm farmer groups, diversifying non-oil palm businesses (cultivating catfish, chilies, laying hens, and mushrooms), and developing MSMEs based on local potential. The results show that this program has succeeded in improving farmers' technical and managerial skills, opening alternative business opportunities, strengthening the role of women and youth in the village economy, and creating solid social networks. The tangible impact is seen in 475 heads of families in four main target villages, who receive direct economic benefits and increased independence. Thus, PT Pasangkayu's CSR through Astra Kreatif contributes to inclusive and sustainable village economic development and enriches the discourse of Creative Indonesia from local roots to the national level.
Implementasi Empat Pilar Program Corporate Social Responsibility (CSR) Pt Pasangkayu Dalam Peningkatan Ekonomi Masyarakat Pasangkayu Siti Nurfadila; Lidya Olivia balanda; Fani Saudo; Zulvina Zulvina; Riskiyani Riskiyani; Almunawwara Almunawwara; Nanda Aprilia Royna; Rahmawati Halim; Syarif salingkat permana; Richard F. Labiro
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.10687

Abstract

Corporate Social Responsibility (CSR) has become an important strategy for companies in supporting sustainable development and improving community welfare. This study aims to analyze the implementation of the four pillars of Corporate Social Responsibility programs carried out by PT Pasangkayu in improving the economic conditions of communities in Pasangkayu Regency. The four CSR pillars consist of education, health, environment, and economic empowerment. This research employed a qualitative descriptive approach with data collected through observation, interviews, and documentation. The findings indicate that PT Pasangkayu has implemented the four CSR pillars through various community-based programs. In the education sector, the company provides educational assistance and capacity-building activities. In the health sector, it supports public health services and preventive health programs. Environmental programs focus on environmental conservation and community awareness. Meanwhile, economic empowerment programs include entrepreneurship training, support for micro and small enterprises, and community-based economic development initiatives. The implementation of these programs has contributed to increasing community income, strengthening local economic activities, and improving community self-reliance. The study concludes that the successful implementation of CSR programs depends on collaboration among companies, local governments, and communities to achieve sustainable development goals.
Co-Authors Afdal Dzikry Almunawwara Almunawwara Askar Mayusa Audietya Chantieka Aura Aulia Farida Fani Saudo Keysha Putri Maharani lidya olivia balanda Marcela Angelina Pamora Muh.Faldi Muhamad Riski Nugraha Muhammad Afandi Muzdalifah Muzdalifah Nawawi Natsir Nining Vitria Nur Fadilla Rahmawati Halim Rahmawati Kasman Ratu Amanda Richard F. Labiro Riskiyani Riskiyani Siti Nurfadila Syarif salingkat permana Zulvina Zulvina