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All Journal Jurnal Akademik Pengabdian Masyarakat JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Richard F. Labiro
Universitas Tadulako
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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EFEKTIVITAS KEMITRAAN PUBLIK PRIVAT DALAM PENGELOLAAN PROGRAM PEMBERDAYAAN MASYARAKAT DI DESA MARTAJAYA KABUPATEN PASANGKAYU, KECAMATAN PASANGKAYU Rahmawati Halim; Syarif Permana Salingkat; Richard F. Labiro; Miftah Amalia; Nur Aini Bakri; Anang Ma’ruf; Siti Nuraziza; Rendy Kurniawan; Usman Meinar; Desyha Nabilla
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 4 (2026): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i4.2490

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas kemitraan publik privat dalam pengelolaan program pemberdayaan masyarakat di Desa Martajaya Kecamatan Pasangkayu. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Teori yang digunakan adalah teori efektivitas menurut Richard M. Steers. Hasil penelitian menunjukkan bahwa kemitraan publik privat dalam program pemberdayaan masyarakat sudah berjalan cukup baik, namun masih terdapat kendala seperti kurangnya partisipasi masyarakat dan komunikasi yang belum optimal. Oleh karena itu, diperlukan peningkatan koordinasi dan kerja sama antara pemerintah, perusahaan, dan masyarakat agar program dapat berjalan lebih efektif dan berkelanjutan.
Implementasi Empat Pilar Program Corporate Social Responsibility (CSR) Pt Pasangkayu Dalam Peningkatan Ekonomi Masyarakat Pasangkayu Siti Nurfadila; Lidya Olivia balanda; Fani Saudo; Zulvina Zulvina; Riskiyani Riskiyani; Almunawwara Almunawwara; Nanda Aprilia Royna; Rahmawati Halim; Syarif salingkat permana; Richard F. Labiro
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.10687

Abstract

Corporate Social Responsibility (CSR) has become an important strategy for companies in supporting sustainable development and improving community welfare. This study aims to analyze the implementation of the four pillars of Corporate Social Responsibility programs carried out by PT Pasangkayu in improving the economic conditions of communities in Pasangkayu Regency. The four CSR pillars consist of education, health, environment, and economic empowerment. This research employed a qualitative descriptive approach with data collected through observation, interviews, and documentation. The findings indicate that PT Pasangkayu has implemented the four CSR pillars through various community-based programs. In the education sector, the company provides educational assistance and capacity-building activities. In the health sector, it supports public health services and preventive health programs. Environmental programs focus on environmental conservation and community awareness. Meanwhile, economic empowerment programs include entrepreneurship training, support for micro and small enterprises, and community-based economic development initiatives. The implementation of these programs has contributed to increasing community income, strengthening local economic activities, and improving community self-reliance. The study concludes that the successful implementation of CSR programs depends on collaboration among companies, local governments, and communities to achieve sustainable development goals.
Penerapan Program Csr Astra Kreatif Oleh Pt Pasangkayu Di Kelurahan Martajaya Kecamatan Pasangkayu Kabupaten Pasangkayu Haikal Putra Fachrezy; Bahtiar; Adika Tirta Atansyah; Steven Ladjepe; Desinta; Made Serik Ayu; Anisa Auliya; Muzakir Tawil; Rachmad; Richard F. Labiro; abdul rivai
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.10985

Abstract

This study evaluates the implementation of the Astra Kreatif corporate social responsibility (CSR) program carried out by PT Pasangkayu in Martajaya Village, Pasangkayu Subdistrict, Pasangkayu Regency. The objectives are to identify the program activities, assess their socio-economic impacts on the local community, and explore supporting and inhibiting factors in implementation. The study employs a qualitative case study approach with data collected through in-depth interviews with stakeholders (company representatives, village officials, and beneficiaries), participatory observation, and program document analysis. Results indicate that Astra Kreatif focuses on building local entrepreneurial capacity, creative skills training, and provision of small-scale production facilities. Observed positive impacts include improved technical knowledge among participants, increased home-based business opportunities, and strengthened local market networks. However, program effectiveness is constrained by limited sustainable funding, suboptimal inter-institutional coordination, and the need for follow-up to improve access to financing. Recommendations include sustainability planning (micro-financing schemes or market partnerships), enhanced coordination with village government, and regular community-inclusive monitoring and evaluation. These findings inform companies, local policymakers, and researchers on designing more responsive and impactful CSR programs at the community level
PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT ASTRA AGRO LESTARI TBK DALAM PILAR ASTRA SEHAT Apriliyani Apriliyani; Jerry Devano; Fina Fina; Ammatullah Anisah; Syafikah Davina; Aulia Farida; Moh. Rahul Hi Sabollah; Muzakir Tawil; Rachmad Rachmad; Richard F. Labiro
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11095

Abstract

The development of the palm oil plantation industry requires companies not only to pursue profitability, but also to carry out social and environmental responsibilities in a sustainable manner in accordance with Law no. 6 of 2023. PT Pasangkayu, as a subsidiary of PT Astra Agro Lestari Tbk, realizes this commitment through the "Astra Sehat" Program in its operational ring one area. However, empirical studies regarding the effectiveness and obstacles of this program specifically at the sub-district level are still very limited. This research aims to analyze the implementation of the Astra Sehat Program by PT Pasangkayu in Martajaya Village, evaluate the benefits felt by the beneficiary community, and identify supporting and inhibiting factors for its implementation. This research uses a descriptive qualitative approach. Data was collected through in-depth interviews with company management, sub-district officials, as well as field observations and secondary documentation. The research results show that the Astra Sehat Program in Martajaya Village is implemented consistently through the development of Posyandu Merpati and Sayang Toddlers. Real contributions include distributing intensive funds to cadres and providing additional food (PMT) to reduce stunting rates and improve maternal and child health. The main supporting factors are strong partnership relationships (social engagement), the commitment of the CSR team, and the active participation of PKK women and the sub-district government. The obstacles found include limited operational geographical service coverage and fluctuations in the level of citizen attendance. The implementation of the Astra Sehat Program by PT Pasangkayu has proven to have a positive social-health impact for the people of Martajaya Village. This multi-party synergy can become a reference model for CSR management in the health sector in the oil palm area.
Co-Authors Abdul Rivai Adika Tirta Atansyah Almunawwara Almunawwara Ammatullah Anisah Anang Ma’ruf Anisa Auliya Apriliyani Apriliyani Aulia Farida Bahtiar Desinta Desyha Nabilla Fani Saudo Fina Fina Haikal Putra Fachrezy Jerry Devano lidya olivia balanda Made Serik Ayu Miftah Amalia Moh. Rahul Hi Sabollah Muzakir Tawil Nanda Aprilia Royna Nur Aini Bakri Rachmad Rachmad Rachmad Rahmawati Halim Rendy Kurniawan Riskiyani Riskiyani Siti Nuraziza Siti Nurfadila Steven Ladjepe Syafikah Davina Syarif Permana Salingkat Syarif salingkat permana Usman Meinar Zulvina Zulvina