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All Journal Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi Nomosleca NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Dinamika Governance : Jurnal Ilmu Administrasi Negara LINIMASA: JURNAL ILMU KOMUNIKASI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Da'watuna: Journal of Communication and Islamic Broadcasting Perspektif Hukum Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) J-CEKI
DR. CATUR MSI SURATNOAJI
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences

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Journal : LINIMASA: JURNAL ILMU KOMUNIKASI

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PERAN AKUN INSTAGRAM @dr.tirta SEBAGAI INFLUENCER DALAM EDUKASI PENCEGAHAN COVID-19 DI MEDIA SOSIAL INSTAGRAM: ANALISIS ISI KONTEN INSTAGRAM @dr.tirta Agustian Galih Lisanto; Saifuddin Zuhri; Dyva Claretta; Catur Suratnoaji
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 1 (2023): Januari 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

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Abstract

In the current COVID-19 pandemic, social media and its influencers have a big role in disseminating information. As an influencer, @dr.tirta uses it to educate on COVID-19 prevention through the content he creates. Informal education through social media that occurs on the basis of a sense of care and responsibility to followers on Instagram. This study uses a qualitative content analysis method according to Holsti. This study aims to look at the content about COVID-19 education uploaded to the @dr.tirta Instagram account about COVID-19 prevention education. The results in this study indicate that the COVID-19 prevention education content created by the @dr.tirta account has two categories, namely the COVID-19 information category and vaccine information. Uploading content with @dr.tirta's direct and firm style of delivery is one of the factors for the @dr.tirta account to become one of the most noticed influencers during the pandemic era. The content created is easier because @dr.tirta also uses common language that is easily accessible to ordinary people.
REPRESENTASI PERAN GENDER PADA IKLAN VIDEO TUKAR TEMPAT DI KANAL YOUTUBE CERDAS BERKARAKTER KEMENDIKBUD RI Elizabeth Rose Marie Yudistanti; Catur Suratnoaji
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 1 (2023): Januari 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

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Abstract

Advertising is a form of mass media product that presents various benefits. In modern times, advertising has developed so that it is made in new media in the form of social media. This study discusses the Indonesian Ministry of Education and Culture's "Tukar Tempat" advertisement, which is an audio-visual advertisement has been published on the Cerdas Berkarakter Kemendikbud RI Youtube channel. Tukar Tempat is a public service advertisement with the theme of gender with the issues discussed in this study the gender role of the husband figure who also has a background in the Covid-19 pandemic phenomenon which has an impact on the realm of domestic life. The purpose of this study is to determine the representation of gender roles in Tukar Tempat as public service advertisements with John Fiske's semiotic analysis in 12 scenes. This research is a descriptive qualitative research using John Fiske's semiotic analysis which consists of the level of reality, the level of representation, and the level of ideology. The data collection technique uses primary sources in the form of scene snippets of the "Tukar Tempat" video advertisement on YouTube and secondary sources from books, journals and relevant articles. The results of the study show that the depiction of gender roles in the reality level shows characteristics of masculinity, the level of representation of gender roles in the domestic sphere is weak, and the level of advertising represents gender roles followed by ideologies, gender, feminism, masculinity, patriarchy and matriarchy, domesticity, male chauvinism.
Co-Authors Agrippina, Tiara Rose Agustian Galih Lisanto Aisyah, Elinawati Alamiyah, Syifa Syarifah Annisa Fitria Ramadhani Azis Setiawan Briliansyah, Fadly Akbar Denyswara, Arlyn Didiek Tranggono Dinar Asvi Nurjannah Dyva Claretta Elizabeth Rose Marie Yudistanti Endah Murniaseh Hadi, Maulana Fadia Heidy Arviani Irwan Dwi Arianto Irwan Dwi Arianto Karmudi Karmudi Mochamad Fernanda Abuzar Zuhri Prayoga, Adrian Bima Ririn P. Tutiasri Saifuddin Zuhri Sumardjijati Sumardjijati Sumardjijati, Sumardjijati Sumardjijati, Sumardjijati Tukiman Widiyarta, Agus Zainal Abidin Achmad Zuhri, Saifuddin