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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Ardhi: Jurnal Pengabdian dalam Negri
Sunatalia Sunatalia
Universitas Palangka Raya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences Other

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Pendampingan Strategi Pemasaran dan Branding Digital Pada Usaha Molen Onde-Onde Mini Kangen di Kota Palangka Raya Sylvia Putri; Erli Agustina; Josefa Angelita; Sunatalia Sunatalia; Iwan Christian; Theresia Mentari
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i3.6443

Abstract

Micro, Small and Medium Enterprises in Palangka Raya City, including the Molen Onde-Onde Mini Kangen business, face the challenges of digital literacy and weak branding, thereby limiting market expansion. This community service activity focuses on assisting digital marketing and branding strategies to overcome this issue. The aim is to increase digital marketing capacity, create a strong brand identity, and expand the business' market reach. The method used includes intensive mentoring for six weeks with a participatory approach, consisting of initial observation, Instagram social media marketing training, logo and visual identity design, creation of promotional content in the form of videos, as well as implementation and evaluation. The results of the activity showed a significant increase in partners' understanding of digital marketing, the creation of a new logo and business Instagram account, as well as an increase in daily income from IDR 800,000 to IDR 1,200,000. This activity proves that structured assistance can empower business actors to adopt digital strategies effectively and sustainably.
Strategi Peningkatan Kemampuan Literasi melalui Pengadaan Pojok Baca: Studi Kasus Masyarakat Desa Olung Siron Kecamatan Tanah Siang Kabupaten Murung Raya Provinsi Kalimantan Tengah Sunatalia Sunatalia; Donella Cleodora Tesalonika; Aurora Aurora; Mili Dewanti; Agnesia Theophani Sihotang; Fairuz Tsuraya Ramadhani; Kurniawan Nur Huda; Mochammad Rizki Ramadhani; Helisman Telaumbanua; Siti Citra Taruna; Martin Ariai; Angel Agata BR Milal; Marsya Septriana; Saprol Saprol; Hariyanti BR Simangunsong; Fransisco Fransisco
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 4 No. 5 (2026): Oktober: ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v4i5.2226

Abstract

Residents of Olung Siron Village experience difficulties in accessing reading resources and comfortable learning spaces, which may hinder the development of literacy skills, particularly among children and adolescents. This community service activity aimed to improve the literacy skills of the community by providing a reading corner and encouraging the development of daily reading habits. The implementation methods included observing community needs, providing and arranging the reading corner, curating appropriate reading materials, conducting training, and providing assistance in reading activities. The activity was carried out collaboratively with the Olung Siron Village community, involving children, adolescents, and local managers as the main participants. The results showed that the provision of a reading corner improved access to books and created a supportive learning environment. Joint reading activities and assistance also increased participants’ enthusiasm for reading, discussing, and utilizing reading materials as sources of information. The sustainability of the program requires regular management, periodic collection development, and active involvement from the community and village government. Thus, a reading corner can serve as an effective approach to improving literacy skills and building a reading culture in Olung Siron Village.
Co-Authors Agnesia Theophani Sihotang Angel Agata BR Milal Aurora Aurora Donella Cleodora Tesalonika Erli Agustina Fairuz Tsuraya Ramadhani Fransisco Fransisco Hariyanti BR Simangunsong Helisman Telaumbanua Iwan Christian Josefa Angelita Kurniawan Nur Huda Marsya Septriana Martin Ariai Mili Dewanti Mochammad Rizki Ramadhani Saprol Saprol Siti Citra Taruna Sylvia Putri Theresia Mentari