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All Journal INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Sattar Sattar
Sekolah Tinggi Ilmu Manajemen Indonesia Samarinda
Economics, Econometrics & Finance

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Digital Marketing Strategy Review For Business Development Aprih Santoso; Teti Susilowati; Firman Gazali Djunaidi; Erina Alimin; Sattar Sattar; Siti Intan Nurdiana Wong Abdullah
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1670

Abstract

This study aimed to determine how digital marketing strategies are implemented at XXX Bakery in Semarang City and to identify obstacles, solutions, and existing problems. This study employed a qualitative method with a case study approach, conducted through in-depth interviews, direct observation, and documentation with the XXX Bakery in Semarang City. Data source and data collection were tested for data credibility. Seven participants were used as data sources for the in-depth interviews. The results showed that XXX Bakery in Semarang City implemented its digital marketing strategy through social media platforms like WhatsApp and Instagram, employing the 4P marketing mix: Product, Place, Price, and Promotion. This study identified challenges such as competition and slow order delivery. The solution to these problems was maintaining bread quality and offering attractive promotions. Delays in delivery were addressed by adding dedicated staff and providing time estimates.
Co-Authors Aprih Santoso Djunaidi, Firman Gazali Erina Alimin Siti Intan Nurdiana Wong Abdullah Teti Susilowati