Garuda - Garba Rujukan Digital

Digital Marketing Strategy Review For Business Development Aprih Santoso; Teti Susilowati; Firman Gazali Djunaidi; Erina Alimin; Sattar Sattar; Siti Intan Nurdiana Wong Abdullah
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1670

This study aimed to determine how digital marketing strategies are implemented at XXX Bakery in Semarang City and to identify obstacles, solutions, and existing problems. This study employed a qualitative method with a case study approach, conducted through in-depth interviews, direct observation, and documentation with the XXX Bakery in Semarang City. Data source and data collection were tested for data credibility. Seven participants were used as data sources for the in-depth interviews. The results showed that XXX Bakery in Semarang City implemented its digital marketing strategy through social media platforms like WhatsApp and Instagram, employing the 4P marketing mix: Product, Place, Price, and Promotion. This study identified challenges such as competition and slow order delivery. The solution to these problems was maintaining bread quality and offering attractive promotions. Delays in delivery were addressed by adding dedicated staff and providing time estimates.

Examining the Effects of Financial Literacy, Family Financial Socialization, Parental Education, and Parental Income on Financial Behavior among University Students Living Away from Home Umi Rachmah Damayanti; Ade Ria Nirmala; Ratna Nuraini; M. Sabri; Siti Intan Nurdiana Wong Abdullah
Research in Accounting Journal (RAJ) Vol. 7 No. 1 (2026): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/xnzkjw73

University students living away from home are required to manage their finances independently while facing various economic and social challenges. This study aims to examine the influence of financial literacy, family financial socialization, parental education, and parental income on the financial behavior of university students living away from home. A quantitative approach was employed using primary data collected through questionnaires. The sample consisted of 375 university students living away from home from the Faculty of Economics and Social Sciences, selected using the accidental sampling technique. Data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that financial literacy, family financial socialization, parental education, and parental income have a positive and significant effect on financial behavior. The coefficient of determination (R²) of 67.5% shows that variations in financial behavior can be explained by these four variables, while the remaining 32.5% is influenced by other factors outside the research model. The findings suggest that the financial behavior of university students living away from home is influenced not only by financial knowledge but also by family financial socialization and parents’ socioeconomic background.

Strategic Innovation in Sharia Governance: The Evolving Management Role of the Sharia Supervisory Board Septy Rahma Dwi; Febria Lesmita; Suzana Suzana; Muhammad Albahi; Siti Intan Nurdiana Wong Abdullah; Silvia Sari Sitompul
International Journal of Information System and Innovation Management (IJISIM) Vol. 2 No. 1 (2024): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v2i1.953

The Shariah Supervisory Board (DPS) plays a vital role in ensuring that the operations and financial products of Islamic financial institutions comply with Shariah principles. This research aims to explore the roles, responsibilities, and challenges faced by DPS through analyzing the available literature. Through the literature study method, this research analyzes various secondary sources, including scientific articles, books, regulations, and reports from Islamic financial institutions. The results show that DPS has a key role in providing trust to stakeholders, but also faces various challenges, such as the lack of uniform global standards and limited resources. This study provides recommendations to strengthen the role of DPS, including improved training and education of DPS members, as well as harmonization of regulations at the international level. Thus, DPS can be more effective in supporting the sustainable growth of the Islamic finance industry in accordance with Islamic principles.

Digital Marketing, Motivation, and University Image: Key Drivers Of University Choices Hendrya Kurniawan; Astri Ayu Purwati; Yanti Mayasari Ginting; Siti Intan Nurdiana Wong Abdullah
International Journal of Information System and Innovation Management (IJISIM) Vol. 2 No. 2 (2024): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v2i2.1153

This study aims to analyze the effect of digital marketing, motivation and university image on college interest and college decisions in the Master of Management Study program at Pelita Indonesia Institute of Business and Technology. This research is quantitative research The population in the study were students of the IBT PI Master of Management study program in the 2022/2023 academic year. The population of this study was 296 people, the sampling method used was probability sampling. The sampling technique used is simple random sampling The sample size used in this study was 75 respondents, using the Slovin formula. The results of this study indicate that digital marketing has a significant effect on college interest, motivation has a significant effect on college interest, university image has a significant effect on college interest, Digital marketing has an insignificant effect on college decisions, motivation has a significant effect on college decisions, university image has an insignificant effect on college decisions and college interest has a significant effect on college decisions

Capital Structure, Sales Growth, and CSR as Drivers of Financial Performance: Evidence from Indonesia's Food and Beverage Sector with Firm Size as a Moderator Yayu Kusdiana; Nanda Suryadi; Arie Yusnelly; Jenita Jenita; Mazzlida Mat Deli; Siti Intan Nurdiana Wong Abdullah
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 1 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i1.2564

This study was conducted to analyze the effect of capital structure, sales growth, and corporate social responsibility (CSR) on financial performance, with firm size functioning as a moderating variable in food and beverage subsector companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. The research applied a purposive sampling method and obtained 60 samples from a total population of 98 companies. The data were analyzed using panel data regression with EViews 12 software. The results demonstrate that capital structure positively affects financial performance, while sales growth and CSR negatively affect financial performance. Furthermore, firm size weakens the influence of capital structure but strengthens the influences of sales growth and CSR on financial performance. The coefficient of determination (R²) value of 60.56% signifies that the research variables collectively explain 60.56% of financial performance, whereas the remaining 39.44% is explained by other variables outside this study.

A QUALITATIVE SYNTHESIS OF ARTIFICIAL INTELLIGENCE ADOPTION IN MSMES: INSIGHTS INTO OPPORTUNITIES AND CHALLENGES Astri Ayu Purwati; Siti Intan Nurdiana Wong Abdullah; Mazzlida Mat Deli
Jurnal Testing dan Implementasi Sistem Informasi Vol. 3 No. 2 (2025): Jurnal Testing dan Implementasi Sistem Informasi
Publisher : Lembaga Riset dan Inovasi Almatani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/jtisi.v3i2.2328

Artificial intelligence (AI) has emerged as a transformative technology that is reshaping business processes, innovation, and competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs). Despite its potential, AI adoption among MSMEs remains uneven and is often constrained by various technological, organizational, and environmental factors. This study aims to provide a comprehensive understanding of AI adoption in MSMEs by conducting a qualitative synthesis of existing literature, focusing on the identification of key drivers, barriers, opportunities, and organizational impacts. This research adopts a systematic literature review (SLR) approach, guided by the PRISMA framework, to analyze 25 peer-reviewed articles indexed in Scopus. A thematic analysis was employed to systematically code and categorize the findings, enabling the identification of recurring patterns and critical themes related to AI adoption in MSMEs. The results reveal four major themes: (1) drivers of adoption, including technological readiness, organizational capabilities, competitive pressure, and perceived benefits; (2) barriers to adoption, such as financial constraints, lack of expertise, technological complexity, and organizational resistance; (3) opportunities enabled by AI, including enhanced operational efficiency, improved customer insights, innovation, and market expansion; and (4) organizational impacts, particularly in terms of performance improvement, digital transformation, innovation capability, and strategic alignment. The study contributes to the literature by providing an integrative and qualitative perspective on AI adoption in MSMEs, extending the Technology-Organization-Environment (TOE) framework with AI-specific insights. Practically, the findings offer guidance for MSME managers and policymakers in designing strategies to overcome adoption barriers and leverage AI for sustainable growth. Future research is encouraged to explore empirical and longitudinal approaches to further examine the dynamic nature of AI adoption in MSMEs.

Digital Marketing Strategy Review For Business Development Aprih Santoso; Teti Susilowati; Firman Gazali Djunaidi; Erina Alimin; Sattar Sattar; Siti Intan Nurdiana Wong Abdullah
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1670

This study aimed to determine how digital marketing strategies are implemented at XXX Bakery in Semarang City and to identify obstacles, solutions, and existing problems. This study employed a qualitative method with a case study approach, conducted through in-depth interviews, direct observation, and documentation with the XXX Bakery in Semarang City. Data source and data collection were tested for data credibility. Seven participants were used as data sources for the in-depth interviews. The results showed that XXX Bakery in Semarang City implemented its digital marketing strategy through social media platforms like WhatsApp and Instagram, employing the 4P marketing mix: Product, Place, Price, and Promotion. This study identified challenges such as competition and slow order delivery. The solution to these problems was maintaining bread quality and offering attractive promotions. Delays in delivery were addressed by adding dedicated staff and providing time estimates.

Capital Structure, Sales Growth, and CSR as Drivers of Financial Performance: Evidence from Indonesia's Food and Beverage Sector with Firm Size as a Moderator Yayu Kusdiana; Nanda Suryadi; Arie Yusnelly; Jenita Jenita; Mazzlida Mat Deli; Siti Intan Nurdiana Wong Abdullah
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 1 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i1.2564

This study was conducted to analyze the effect of capital structure, sales growth, and corporate social responsibility (CSR) on financial performance, with firm size functioning as a moderating variable in food and beverage subsector companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. The research applied a purposive sampling method and obtained 60 samples from a total population of 98 companies. The data were analyzed using panel data regression with EViews 12 software. The results demonstrate that capital structure positively affects financial performance, while sales growth and CSR negatively affect financial performance. Furthermore, firm size weakens the influence of capital structure but strengthens the influences of sales growth and CSR on financial performance. The coefficient of determination (R²) value of 60.56% signifies that the research variables collectively explain 60.56% of financial performance, whereas the remaining 39.44% is explained by other variables outside this study.

Carbon Accounting and Climate Risk Reporting: A Comprehensive Bibliometric Review Arridho Abduh; Muhammad Luthfi Hamzah; Ermina Rusilawati; Siti Intan Nurdiana Wong Abdullah
Research in Accounting Journal (RAJ) Vol. 6 No. 2 (2025): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/raj.v6i2.10494

The increasing urgency of climate change mitigation has significantly elevated the importance of carbon accounting and climate risk reporting in both academic research and corporate practice. This study presents a comprehensive bibliometric review of scholarly publications on carbon accounting and climate risk reporting to map the intellectual structure, thematic evolution, and emerging research trends in the field. Using data extracted from the Scopus database, this review analyzes publications over the period 2000–2024. Bibliometric techniques, including performance analysis and science mapping (co-authorship, co-citation, and keyword co-occurrence analysis), are employed to identify influential authors, journals, institutions, and countries, as well as dominant and emerging research themes. The findings reveal a substantial growth in publications after the Paris Agreement (2015), reflecting increased global attention to climate-related financial disclosure, carbon assurance, ESG reporting, and sustainability governance. The intellectual structure of the field is primarily clustered around four major themes: (1) carbon disclosure and reporting quality, (2) assurance and verification mechanisms, (3) carbon management and performance measurement, and (4) climate risk, financial stability, and regulatory frameworks. Recent studies increasingly integrate climate risk reporting with financial performance, investor perception, and sustainable finance. This review contributes by providing a structured synthesis of the literature, highlighting research gaps, and proposing a future research agenda, particularly in relation to mandatory disclosure regimes, digitalization in carbon accounting, and the harmonization of global reporting standards. The results offer valuable insights for academics, policymakers, regulators, and practitioners seeking to enhance transparency, accountability, and decision-usefulness in climate-related financial reporting.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search