Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal INVEST : Jurnal Inovasi Bisnis dan Akuntansi JIPITI: Jurnal Pengabdian kepada Masyarakat
Sattar Sattar
Sekolah Tinggi Ilmu Manajemen Indonesia Samarinda
Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Digital Marketing Strategy Review For Business Development Aprih Santoso; Teti Susilowati; Firman Gazali Djunaidi; Erina Alimin; Sattar Sattar; Siti Intan Nurdiana Wong Abdullah
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1670

Abstract

This study aimed to determine how digital marketing strategies are implemented at XXX Bakery in Semarang City and to identify obstacles, solutions, and existing problems. This study employed a qualitative method with a case study approach, conducted through in-depth interviews, direct observation, and documentation with the XXX Bakery in Semarang City. Data source and data collection were tested for data credibility. Seven participants were used as data sources for the in-depth interviews. The results showed that XXX Bakery in Semarang City implemented its digital marketing strategy through social media platforms like WhatsApp and Instagram, employing the 4P marketing mix: Product, Place, Price, and Promotion. This study identified challenges such as competition and slow order delivery. The solution to these problems was maintaining bread quality and offering attractive promotions. Delays in delivery were addressed by adding dedicated staff and providing time estimates.
Digital Marketing Strategy Review For Business Development Aprih Santoso; Teti Susilowati; Firman Gazali Djunaidi; Erina Alimin; Sattar Sattar; Siti Intan Nurdiana Wong Abdullah
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1670

Abstract

This study aimed to determine how digital marketing strategies are implemented at XXX Bakery in Semarang City and to identify obstacles, solutions, and existing problems. This study employed a qualitative method with a case study approach, conducted through in-depth interviews, direct observation, and documentation with the XXX Bakery in Semarang City. Data source and data collection were tested for data credibility. Seven participants were used as data sources for the in-depth interviews. The results showed that XXX Bakery in Semarang City implemented its digital marketing strategy through social media platforms like WhatsApp and Instagram, employing the 4P marketing mix: Product, Place, Price, and Promotion. This study identified challenges such as competition and slow order delivery. The solution to these problems was maintaining bread quality and offering attractive promotions. Delays in delivery were addressed by adding dedicated staff and providing time estimates.
Pelatihan Manajemen Bisnis Terpadu bagi Wirausaha Pemula Dipa Teruna Awaludin; Rokhimah Rokhimah; Sri Hastutik; Sattar Sattar; Muklis Muklis
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2026): Mei 2026 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas dan kompetensi wirausaha pemula dalam mengelola usaha secara terintegrasi melalui pelatihan manajemen bisnis terpadu. Permasalahan utama yang dihadapi oleh wirausaha pemula meliputi keterbatasan pengetahuan dalam aspek perencanaan usaha, manajemen keuangan, pemasaran, serta pengelolaan operasional yang belum sistematis. Metode pelaksanaan kegiatan dilakukan melalui beberapa tahapan, yaitu identifikasi kebutuhan peserta, penyusunan materi pelatihan, pelaksanaan pelatihan berbasis praktik, serta pendampingan dan evaluasi. Materi yang diberikan mencakup perencanaan bisnis (business plan), pengelolaan keuangan sederhana, strategi pemasaran digital, serta optimalisasi operasional usaha. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta yang ditunjukkan melalui perbandingan hasil pre-test dan post-test, serta kemampuan peserta dalam menyusun rencana bisnis dan menerapkan strategi pemasaran secara lebih efektif. Selain itu, peserta juga mampu mengelola keuangan usaha secara lebih terstruktur dan sistematis. Dengan demikian, pelatihan manajemen bisnis terpadu ini memberikan kontribusi positif dalam meningkatkan kemandirian dan daya saing wirausaha pemula. Ke depan, kegiatan serupa diharapkan dapat dilakukan secara berkelanjutan dengan pendampingan intensif untuk memastikan keberlanjutan dan perkembangan usaha peserta.
Co-Authors Aprih Santoso Dipa Teruna Awaloedin Djunaidi, Firman Gazali Erina Alimin Muklis Muklis Rokhimah Rokhimah Siti Intan Nurdiana Wong Abdullah Sri Hastutik Teti Susilowati