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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) jurnal ilmiah hospitality Jurnal Pengabdian kepada Masyarakat Jurnal Kolaboratif Sains JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Jurnal Penelitian Pendidikan Indonesia
Erina Alimin
Universitas Pelita Harapan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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THE EFFECT OF INDIVIDUAL FACTORS ON CONSUMER’S PURCHASING DECISIONS AT GRAND DUCK KING RESTAURANT CAMBRIDGE MEDAN Sri Aprianti Tarigan; Tina Linda; Susanto; Elyzabeth Wijaya; Erina Alimin
Jurnal Cakrawala Ilmiah Vol. 1 No. 6: Februari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.762 KB) | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i6.1512

Abstract

The personality individual factors that usually affect consumers‘ purchasing decisions include age or life cycle stage, job, economic condition, lifestyle and personality or self-image. The consumer‘s purchasing decisions related to goods depends on various factors such as brand, quality, after sales services, warranty, advertising, rebates, offers, discount, mode of payment, display, sales person behaviour, store location and many more. Grand Duck King Restaurant Medan, it has been confirmed that the number of consumers has been decreasing these recent months. It has been suspected that this problem is due to consumers‘ individual factors. The indicators of individual factors in this research were adopted by Rouzbahani, et.al (2013:1151) which include age and life cycle stage, job, economic condition, lifestyle, and personality or self-image and indicators of consumer‘s purchasing decisions indicators by Lopez (2012:127) which are frequency of transactions, consumer referral, Loyalty, repeat decisions. The population that the writer used is the consumers the writer doing research 1 day on 30th May 2017 at grand Duck King Cambridge Medan which are 101 people, by using Slovin‘s Formula, the sample size is 81 consumers, and use the simple random sampling technique which the consumers have same chance to be chosen as sample. The results from analysis are individual factors have effect on consumer‘s purchasing decision at Grand Duck Restaurant King Cambridge Medan and individual factors have a strong and positive effect on consumer‘s purchasing decisions at Grand Duck King Restaurant Cambridge Medan.
PEMBERDAYAAN MASYARAKAT DI DESA PERKEBUNAN BEKIUN SUMATERA UTARA Eddy Eddy; Erina Alimin; Arifin Arifin; Yenni Yenni; Eddy Gunawan; Edward Harnjo
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 6: Juni 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (689.153 KB)

Abstract

Pemberdayaan Masyarakat adalah proses pembangunan di mana masyarakat berinisiatif untuk memulai proses kegiatan sosial untuk memperbaiki situasi dan kondisi diri sendiri. Pemberdayaan masyarakat akan sukses atau dapat terjadi apabila warga ikut berpartisipasi. Dalam kerangka acuan pembangunan nasional umumnya dan khususnya Perkebunan Bekiun, Kuala Langkat, memberdayakan masyarakat diberbagai segi sudah seharusnya menjadi pusat perhatian dan tanggung jawab bersama. Membangun ekonomi masyarakat pedesaan bearti pula membangun sebagian besar penduduk indonesia. Selain memiliki potensi sumber daya manusia pedesaan juga memiliki potensi sumber daya alam. Penyuluhan ini diselenggarakan dengan tujuan membantu masyarakat memperoleh daya untuk mengambil keputusan dan menentukan tindakan yang akan dilakukan terkait dengan diri mereka termasuk megurangi efek hambatan pribadi dan sosial dalam melakukan tindakan. Hal ini dilakukan melalui peningkatan kemampuan dan rasa percaya diri untuk menggunakan daya yang dimiliki.
BIMBINGAN BELAJAR PRIVAT BAGI SISWA DI PANTI YACAN DELI TUA SUMATERA UTARA Sri Aprianti Tarigan; Hengky Kosasih; Arifin; Eddy Eddy; Erina Alimin
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 9: Februari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i9.1417

Abstract

Tidak dapat dipungkiri bahwa matematika merupakan salah satu mata pelajaran yang menjadi momok bagi kebanyakan siswa. Di sisi lain, disadari atau tidak, matematika sangat diperlukan dalam berbagai aspek keilmuan serta kehidupan sehari-hari. Kegiatan ini Yanca di bidang Matematika. Kegiatan pendampingan dilaksanakan dengan memberikan bimbingan belajar privat. Dalam setiap kegiatan siswa dipisah menjadi kelompok-kelompok kecil 1-3 orang sesuai dengan tingkatan sekolah masing-masing. Dengan metode ini semua siswa dapat mengikuti kegiatan pembelajaran lebih intensif. Jika diperhatikan, dapat dilihat bahwa semangat dan motivasi belajar siswa semakin lama semakin meningkat. Diharapkan kegiatan ini dapt memicu semangat para siswa untuk lebih menyenangi dan mempelajari matematika
THE IMPACT OF BRAND AWARENESS AND BRAND PERCEIVED QUALITY TOWARDS PURCHASE DECISION Ali Syah Putra; Erina Alimin; Eddy Eddy; Felix Leonardi; Bertha Nerpy Siahaan
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2423

Abstract

Apple Company is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells personal computers, computer software and consumer electronics, such as iMac, iPhone and iPad with the brand name “Apple”. In this research, the problem observed is Apple Company failed to get a good portion of market share in Indonesia despite their success worldwide. And the customers in Indonesia tend to feel that the Apple Company charged the price too high for their products. As the result, it influences the purchase decision of customers which tend to switch their choice to another brand. In conducting the research, the writer uses interview, observation and questionnaire in analyzing data. In getting data, the writer distributed the questionnaire to 33 respondents at IB IT&B Campus Medan that are using iPhone by using purposive sampling method. The questions in the questionnaire consists of 12 questions that include brand awareness, brand perceived quality and purchase decision variables. The result of the calculation and its analysis show that brand awareness and brand perceived quality has impact toward the purchase decision as the tcount(t0) > ttable. The use of F-test shows that
Makan Olahan Ikan Sebagai Upaya Peningkatan Gizi Anak: Eating Processed Fish as an Effort to Improve Children's Nutrition Eddy; Erina Alimin; Ali Syah Putra; Benny Lim; Bestadrian Prawiro Theng
Jurnal Kolaboratif Sains Vol. 6 No. 7: JULI 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v6i7.3949

Abstract

Upaya kesehatan pada anak dapat dilakukan melalui perbaikan gizi terutama di usia sekolah dasar. Gizi yang baik akan menghasilkan SDM yang berkualitas. Salah satu zat gizi penting bagi tumbuh kembang anak sekolah adalah protein yang berasal dari ikan. Kegiatan pengabdian ini menyampaikan pesan pentingnya konsumsi ikan, melibatkan peran guru kelas dalam mentransformasikan manfaat konsumsi ikan kepada siswa/i secara berkesinambungan, menggali faktor-faktor yang mempengaruhi anak dalam konsumsi ikan. Sehingga diharapkan dapat meningkatkan pengetahuan sasaran dan diketahui faktor yang mempengaruhi sasaran dalam mengkonsumsi ikan. Hasil kegiatan ini menyimpulkan bahwa terjadi peningkatan pengetahuan kelompok sasaran tentang pentingnya konsumsi ikan, tetapi belum dapat dipastikan penerapan dalam praktik sehari-hari. Sehingga perlu dilakukan pemantauan dalam implementasinya. Pengetahuan dan motivasi bukanlah faktor utama anak mau konsumsi ikan, ketersediaan pangan berbahan ikan di rumah dan pengolahan yang dapat meningkatkan minat anak untuk konsumsi ikan merupakan faktor utama yang perlu diperhatikan.
Analysis Of The Influence Of Perceived Risk And Trust On Customers' Purchase Intention At Tokopedia.Com Silvia Ekasari; Arifin Djakasaputra; Luh Komang Candra Dewi; Tanti Widia Nurdiani; Erina Alimin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E-retailing, sometimes known as online shopping, is the practice of purchasing or selling things using the internet. People's preferences for making purchases or shopping online can be influenced by a variety of factors, including psychological, social, emotional, and privacy-related ones. Determining the impact of perceived risk and trust on intentions to shop online is the goal of the study. Multiple regression analysis is a quantitative method used in this study. The study's target population consists of online shoppers who have completed at least one online purchase within the past year. One hundred persons made up the study's sample. This study employed non-probability sampling as its method of sampling. A scale specifically designed to gauge intentions for online buying was created independently and modified according to behavior, goals, situations, and time. In the meanwhile, a scale with three dimensions ability, benevolence, and integrity is used to assess trust, and a scale with five dimensions financial, product, time, delivery, social, and information security risks is used to measure perceived risk. The study's findings indicate that intentions to shop online are significantly influenced by perceived risk and trust. The benevolence dimension of trust and the product risk dimension of perceived risk were the two variables whose regression coefficient values were significant, as determined by the results of the minor hypothesis test of the significance of each regression coefficient on the dependent variable.
The role of transformational leadership, leader member exchange, digital transformation on organizational citizenship behaviour and work innovation capabilities in during Covid-19 pandemic Calen Calen; Sri Aprianti Tarigan; Rosita Rosita; Susanto Susanto; Erina Alimin
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 7, No 2 (2021): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020211163

Abstract

The purpose of this study is to analyze the relationship between Transformational Leadership, Leader Member Exchange, Digital Transformation on Work Innovation Capabilities and Organizational Citizenship Behavior. In this study using quantitative methods and data analysis techniques Structural Equation Modeling (SEM) using SmartPLS 3.0 software. This research was conducted the sample units were 390 Micro, Small & Medium Enterprises (MSMEs). Based on the results of data analysis, it is concluded that transformational leadership has a significant effect on Work Innovation Capabilities, transformational leadership has no significant effect on Organizational Citizenship Behavior, Leader Member Exchange has a significant effect on Work Innovation Capabilities, Leader Member Exchange has no significant effect on Organizational Citizenship Behavior, digital transformation has no significant effect on Work Innovation Capabilities, digital Transformation has no significant effect on Organizational Citizenship Behavior, Work Innovation Capabilities have no significant effect on Organizational Citizenship Behavior, transformational Leadership has no significant effect on Work Innovation Capabilities through Organizational Citizenship Behavior, Leader Member Exchange has no significant effect on Work Innovation Capabilities via Organizational Citizens hip Behavior , digital transformation has no significant effect on Work Innovation Capabilities through Organizational Citizenship Behavior.
INCREASING CUSTOMER LOYALTY THROUGH SERVICE QUALITY AND CUSTOMER SATISFACTION IN THE DIGITAL ERA Adi Sofyana Latif; Teguh Setiawan Wibowo; Tanti Widia Nurdiani; Erina Alimin; Yayat Suharyat
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.9060

Abstract

This research is motivated by the importance of consumer loyalty for companies. This study aims to determine and analyze the effect of service quality and customer satisfaction on customer loyalty in the Digital Era. The research method used in this research is descriptive method with a quantitative approach. The sample in this study were 100 consumers using a random sampling technique. Collecting data using questionnaires distributed to consumers. The instruments used have been tested for validity and reliability. The collected data were analyzed using the classical assumption test and multiple linear regression using excel and SPSS. The results of this study indicate that 1) Service quality has a positive and significant effect on consumer loyalty in the digital era, 2) Customer satisfaction has a positive and significant effect on customer loyalty in the digital era, and 3) Service quality and customer satisfaction have a positive and significant effect on customer loyalty in the digital Era. The findings of this study indicate that if companies want to increase consumer loyalty, companies must also improve service quality and customer satisfaction in the digital era.
INCREASING PRODUCT SALES THROUGH DIGITAL MARKETING AND BRAND AWARENESS IN THE DIGITAL ERA Frans Sudirjo; Eka Hendrayani; Arifin Djakasaputra; Juliana Juliana; Erina Alimin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11065

Abstract

This research is motivated by the importance of product sales to increase revenue, create profits and support company growth. The aim of this research is to determine and analyze the increase in product sales through digital marketing and brand awareness in the digital era. The research design used in this research is descriptive quantitative with a survey method, collecting research data using a questionnaire. The population in this study is the Indonesian population who fall into the age category of generation Z and the millennial generation who use Uniqlo products. The sample in this study was 100 people. The instruments used have been tested for validity and reliability. The collected data was tested using the classic assumption test and multiple linear regression test. The results of this research show that 1) Digital marketing has a positive and significant effect on product sales in the digital era, 2) Brand awareness has a positive and significant effect on product sales in the digital era, and 3) Digital marketing and brand awareness have a positive and significant effect on product sales in the digital era. The findings of this research suggest that if a company wants to increase product sales, the company must also increase digital marketing and brand awareness.
Co-Authors Adi Sofyana Latif Ali Syah Putra Arifin Arifin Arifin Benny Lim Bertha Nerpy Siahaan Calen Calen Djakasaputra, Arifin Eddy Eddy Gunawan EDWARD HARNJO Eka Hendrayani Felix Leonardi Frans Sudirjo Juliana, Juliana Kosasih, Hengky Luh Komang Candra Dewi Rosita Rosita Silvia Ekasari Sri Aprianti Tarigan Susanto Tanti Widia Nurdiani Tanti Widia Nurdiani Teguh Setiawan Wibowo Theng, Bestadrian Prawiro Tina Linda Wijaya, Elyzabeth Yayat Suharyat Yenni Yenni