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All Journal Journal of Educational Management Research Education and Sociedad Journal
Muthi’ah Rahman
Universitas Nurul Jadid
Religion Humanities Education Physics Social Sciences Other

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Public Relations Strategy Based on Social Media Engagement to Strengthen the Image of Islamic Educational Institutions Ahmad Rausyan Fikri; Moh Mohlas; Annisa Tri Ananda Dewi; Muthi’ah Rahman; Maulidatul Adzimah; Abdul Aziz Alwahedi; Moh Jasri
Education and Sociedad Journal Vol. 3 No. 1 (2025): January - June
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/edsojou.v3i1.2539

Abstract

This study aims to analyze Public Relations strategies based on social media engagement in strengthening the image of Islamic educational institutions, identify models that integrate turats values into digital communication practices, and examine the contribution of audience engagement to institutional image formation. This research uses a qualitative approach with a case study design. Data were collected through in-depth interviews, observations, and documentation involving social media managers, institutional leaders, lecturers, students, and digital content produced by the institution. Data analysis followed data reduction, data presentation, and thematic conclusion drawing techniques. The findings indicate that the Public Relations strategy is built through the integration of turats values with relevant digital content, the implementation of social media engagement that fosters active interaction between the institution and its audience, and the development of a hybrid PR model combining traditional pesantren communication with modern digital communication. The results also show that religious engagement is a key factor in strengthening trust, legitimacy, and a positive institutional image in digital spaces. The study implies that strengthening the image of Islamic educational institutions requires adaptive, participatory, and value-based communication strategies grounded in Islamic principles to enhance institutional reputation and sustainability in the digital era.
Smart School Branding: Leveraging AI-Driven Digital Marketing to Enhance Institutional Reputation and Student Enrollment Annisa Tri Ananda Dewi; Mohamad Ahyar Ma’arif; Muthi’ah Rahman; Moh. Mohlas; Ahmad Rausyan Fikri; Maulidatul Adzimah; Moh Aziz Alwahedi; Moh. Jasri
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.2463

Abstract

This study aims to examine how AI-driven digital marketing contributes to smart school branding, particularly in enhancing institutional reputation and student enrollment in a selected senior high school context. The research employs a qualitative case study approach to explore the implementation process, stakeholder experiences, and outcomes of integrating artificial intelligence into digital marketing practices. Data were collected through in-depth interviews, non-participant observation, and documentation analysis, and analyzed using data condensation, data reduction, data display, and conclusion drawing techniques. The findings indicate that AI-driven digital marketing improves branding effectiveness through optimized content management, enhanced communication efficiency, and better engagement with prospective students. The integration of AI tools such as analytics systems and chatbots supports faster information delivery and more structured promotional strategies, resulting in increased digital visibility and higher enrollment interest. However, the study also shows that human oversight remains essential to ensure alignment with institutional values and communication quality. The implications suggest that AI serves as a strategic enabler in educational branding, offering both theoretical enrichment for digital marketing studies and practical guidance for schools in adopting technology-driven branding systems.
Co-Authors Abdul Aziz Alwahedi Ahmad Rausyan Fikri Annisa Tri Ananda Dewi Maulidatul Adzimah Moh Aziz Alwahedi Moh Jasri Moh Mohlas Moh. Mohlas Mohamad Ahyar Ma'arif