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All Journal Journal of Educational Management Research Educazione: Journal of Education and Learning International Journal of Instructional Technology Education and Sociedad Journal Visionaria: Journal of Educational Innovation Management
Muthi’ah Rahman
Universitas Nurul Jadid
Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Physics Social Sciences Other

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Public Relations Strategy Based on Social Media Engagement to Strengthen the Image of Islamic Educational Institutions Ahmad Rausyan Fikri; Moh Mohlas; Annisa Tri Ananda Dewi; Muthi’ah Rahman; Maulidatul Adzimah; Abdul Aziz Alwahedi; Moh Jasri
Education and Sociedad Journal Vol. 3 No. 1 (2025): January - June
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/edsojou.v3i1.2539

Abstract

This study aims to analyze Public Relations strategies based on social media engagement in strengthening the image of Islamic educational institutions, identify models that integrate turats values into digital communication practices, and examine the contribution of audience engagement to institutional image formation. This research uses a qualitative approach with a case study design. Data were collected through in-depth interviews, observations, and documentation involving social media managers, institutional leaders, lecturers, students, and digital content produced by the institution. Data analysis followed data reduction, data presentation, and thematic conclusion drawing techniques. The findings indicate that the Public Relations strategy is built through the integration of turats values with relevant digital content, the implementation of social media engagement that fosters active interaction between the institution and its audience, and the development of a hybrid PR model combining traditional pesantren communication with modern digital communication. The results also show that religious engagement is a key factor in strengthening trust, legitimacy, and a positive institutional image in digital spaces. The study implies that strengthening the image of Islamic educational institutions requires adaptive, participatory, and value-based communication strategies grounded in Islamic principles to enhance institutional reputation and sustainability in the digital era.
Smart School Branding: Leveraging AI-Driven Digital Marketing to Enhance Institutional Reputation and Student Enrollment Annisa Tri Ananda Dewi; Mohamad Ahyar Ma’arif; Muthi’ah Rahman; Moh. Mohlas; Ahmad Rausyan Fikri; Maulidatul Adzimah; Moh Aziz Alwahedi; Moh. Jasri
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.2463

Abstract

This study aims to examine how AI-driven digital marketing contributes to smart school branding, particularly in enhancing institutional reputation and student enrollment in a selected senior high school context. The research employs a qualitative case study approach to explore the implementation process, stakeholder experiences, and outcomes of integrating artificial intelligence into digital marketing practices. Data were collected through in-depth interviews, non-participant observation, and documentation analysis, and analyzed using data condensation, data reduction, data display, and conclusion drawing techniques. The findings indicate that AI-driven digital marketing improves branding effectiveness through optimized content management, enhanced communication efficiency, and better engagement with prospective students. The integration of AI tools such as analytics systems and chatbots supports faster information delivery and more structured promotional strategies, resulting in increased digital visibility and higher enrollment interest. However, the study also shows that human oversight remains essential to ensure alignment with institutional values and communication quality. The implications suggest that AI serves as a strategic enabler in educational branding, offering both theoretical enrichment for digital marketing studies and practical guidance for schools in adopting technology-driven branding systems.
Experiential Marketing Strategy In The Boarding School Education Ecosystem As An Effort To Increase The Loyalty Of Student Guardians At Islamic Boarding Schools Maulidatul Adzimah; Muthi’ah Rahman; Annisa Tri Ananda Dewi; Moh. Mohlas; Ahmad Rausyan Fikri; Mohammad Abdul Aziz Al wahedi; Abdullah
Educazione: Journal of Education and Learning Vol. 2 No. 1 (2024): Moderate Islamic Education and Learning Innovation
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v1i2.2218

Abstract

This study aims to explore the implementation of experiential marketing within the boarding school ecosystem and identify the key factors that enhance parental loyalty. Employing a qualitative case study approach, data were gathered through observations, in-depth interviews, and documentation, and subsequently analyzed using data reduction, presentation, and interpretive conclusion techniques. Findings indicate that experiential marketing is not formally structured but naturally embedded in students’ spiritual, social, and academic experiences. Critical success factors include firsthand student experiences, service quality, effective communication, adherence to religious values, and the positive institutional image conveyed through documentation. These elements contribute to heightened parental satisfaction, trust, engagement, and loyalty, often manifested through recommendations and continued enrollment. The study underscores that a comprehensive, experience-based marketing strategy grounded in religious and educational values is more effective for fostering long-term parental loyalty than traditional marketing approaches, offering a practical framework for boarding schools seeking sustainable relationship-building strategies while enhancing their reputation and perceived educational quality.
The Role of Economics in Islamic Education Marketing: Strategies for Building Public Trust and Loyalty Mohammad Abdul Aziz Al Wahedi; Rausyan Fikri; Annisa Tri Ananda Dewi; Moh. Mohlas; Muthi’ah Rahman; Maulidia Adzimah
Educazione: Journal of Education and Learning Vol. 2 No. 2 (2024): Transformation of Indonesian Education
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v2i1.2721

Abstract

This study examines the role of economics in shaping effective marketing strategies for Islamic educational institutions, particularly in building public trust and long-term loyalty. The increasing competition among educational providers and the growing expectations of Muslim communities necessitate a strategic integration of economic principles with Islamic values. This research aims to analyze how value-based marketing, transparency, and Islamic branding contribute to trust formation and loyalty sustainability. Employing a non-empirical design, the study adopts a conceptual and theoretical approach through a systematic review of relevant literature in Islamic marketing, educational management, and behavioral economics. The analytical framework integrates theories of Islamic marketing ethics, experiential marketing, and institutional trust to construct a comprehensive model. The findings indicate that the incorporation of Sharia-compliant marketing principles, supported by transparency and accountability, strengthens institutional credibility and enhances stakeholder engagement. Furthermore, the study highlights that trust acts as a mediating variable linking marketing strategies to long-term loyalty, while consistent value delivery ensures sustainability. The discussion emphasizes the importance of aligning economic strategies with religious and cultural expectations to achieve competitive advantage. These insights contribute to the development of a more ethical and sustainable marketing paradigm in Islamic education.
Leadership Strategies In Building A Moral Culture And Facing Ethical Challenges In Madrasah Tsanawiyah Annisa Tri Ananda Dewi; Muthi’ah Rahman; Hefniy Hefniy
International Journal of Instructional Technology Vol 4, No 1 (2025)
Publisher : Universitas Nurul Jadid Probolinggo, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijit.v4i1.15936

Abstract

This study aims to analyze how strategic leadership plays a role in the institutionalization of moral behavior and how the process of adaptation and ethical challenges are formed in a religious-based secondary education environment. The method used is a qualitative approach with a case study design through data collection techniques such as in-depth interviews, observation, and documentation. Data analysis is carried out through the stages of data condensation, data reduction, data display, and data verification to produce systematic findings. The results of the study indicate that strategic leadership is a major factor in the formation of an ethical culture through formal policies, daily habits, and a structured monitoring system. Ethical challenges arise from differences in student discipline levels, inconsistent implementation of rules, and the influence of the social and technological environment. On the other hand, student behavioral adaptation is formed through routine habits, teacher role models, and strengthening the internal social control system. The implications of this study indicate that the success of the formation of a moral culture is highly dependent on consistent leadership, the integration of values in the learning system, and the collaboration of all educational actors in building a sustainable and measurable ethical ecosystem within educational institutions.
Strategi Implementasi Kurikulum pada Lembaga Pendidikan Islam untuk Meningkatkan Literasi Keislaman Siswa Ittaqillah Haisuma Kunta; Ida Kusumawati; Muthi’ah Rahman; Siti Khofsah; Annisa Tri Ananda Dewi; Uryatul Hikmah; Badrul Mudarris
Visionaria: Journal of Educational Innovation Management Vol. 1 No. 3 (2025): Desember
Publisher : CV. Laskar Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65678/visionaria.v1i3.286

Abstract

The implementation of the curriculum in Islamic educational institutions plays an important role in shaping the character and Islamic competence of students, especially at the elementary school level. This study aims to describe curriculum implementation strategies in improving students’ Islamic literacy, which includes their ability to read, understand, and practice Islamic teachings through both formal and non-formal learning activities. Using a descriptive qualitative method, data were collected through observation, interviews, and documentation. The findings show that curriculum implementation is carried out through the integration of Islamic values into all subjects, the implementation of habituation programs such as daily prayers, shalat dhuha, and Qur’an recitation (tadarus), and the strengthening of extracurricular activities such as Qur’an Reading and Writing (BTQ) and Islamic studies. Teachers serve as role models and facilitators in creating a religious, dynamic, and inclusive learning environment, while support from the principal, school committee, and parents reinforces the effectiveness of these strategies. A well-directed and sustainable curriculum implementation has been proven to contribute to the improvement of students’ Islamic literacy, in terms of understanding religious teachings, Qur’an reading ability, and religious behavior in daily life.
Co-Authors Abdul Aziz Alwahedi Abdullah Abdullah Ahmad Rausyan Fikri Annisa Tri Ananda Dewi Badrul Mudarris Hefniy, Hefniy Ida Kusumawati Ittaqillah Haisuma Kunta Maulidatul Adzimah Maulidia Adzimah Moh Aziz Alwahedi Moh Jasri Moh Mohlas Moh. Mohlas Mohamad Ahyar Ma'arif Mohammad Abdul Aziz Al wahedi Rausyan Fikri Siti Khofsah Uryatul Hikmah