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All Journal Journal of Educational Management Research Global Education Journal Educazione: Journal of Education and Learning Education and Sociedad Journal
Ahmad Rausyan Fikri
Universitas Nurul Jadid
Religion Humanities Education Physics Social Sciences Other

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The Role of Digital Video Content in Building Perception and Trust in Islamic Educational Institutions Moh Mohlas; Muthi'ah Rahman; Annisa Tri Ananda Dewi; Ahmad Rausyan Fikri; Maulidatul Adzimah; Abdul Aziz Alwahedi; Faizin Faizin
Education and Sociedad Journal Vol. 3 No. 2 (2025): July - December
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/edsojou.v3i2.2318

Abstract

This study aims to analyze the role of digital video content in building positive perceptions and increasing public trust in Islamic educational institutions. The focus of the study includes the function of digital video as a medium for shaping the institution's image, its influence on the trust of parents and prospective students, and effective content presentation strategies in attracting public attention. The study used a qualitative method with a case study approach. The most appropriate data collection techniques were in-depth interviews, observation of the institution's digital video content, and social media documentation, as they were able to explore public perceptions, experiences, and responses more comprehensively. The results showed that digital video content that showcases real-life activities, Islamic values, achievements, and testimonials can shape positive public perceptions of Islamic educational institutions. Furthermore, a creative, informative, and consistent video presentation has been shown to increase public trust and strengthen the institution's image. The implications of this study indicate that strategic use of digital media can be an effective tool in educational marketing and strengthening institutional relationships with the community.
Public Relations Strategy Based on Social Media Engagement to Strengthen the Image of Islamic Educational Institutions Ahmad Rausyan Fikri; Moh Mohlas; Annisa Tri Ananda Dewi; Muthi’ah Rahman; Maulidatul Adzimah; Abdul Aziz Alwahedi; Moh Jasri
Education and Sociedad Journal Vol. 3 No. 1 (2025): January - June
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/edsojou.v3i1.2539

Abstract

This study aims to analyze Public Relations strategies based on social media engagement in strengthening the image of Islamic educational institutions, identify models that integrate turats values into digital communication practices, and examine the contribution of audience engagement to institutional image formation. This research uses a qualitative approach with a case study design. Data were collected through in-depth interviews, observations, and documentation involving social media managers, institutional leaders, lecturers, students, and digital content produced by the institution. Data analysis followed data reduction, data presentation, and thematic conclusion drawing techniques. The findings indicate that the Public Relations strategy is built through the integration of turats values with relevant digital content, the implementation of social media engagement that fosters active interaction between the institution and its audience, and the development of a hybrid PR model combining traditional pesantren communication with modern digital communication. The results also show that religious engagement is a key factor in strengthening trust, legitimacy, and a positive institutional image in digital spaces. The study implies that strengthening the image of Islamic educational institutions requires adaptive, participatory, and value-based communication strategies grounded in Islamic principles to enhance institutional reputation and sustainability in the digital era.
Smart School Branding: Leveraging AI-Driven Digital Marketing to Enhance Institutional Reputation and Student Enrollment Annisa Tri Ananda Dewi; Mohamad Ahyar Ma’arif; Muthi’ah Rahman; Moh. Mohlas; Ahmad Rausyan Fikri; Maulidatul Adzimah; Moh Aziz Alwahedi; Moh. Jasri
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.2463

Abstract

This study aims to examine how AI-driven digital marketing contributes to smart school branding, particularly in enhancing institutional reputation and student enrollment in a selected senior high school context. The research employs a qualitative case study approach to explore the implementation process, stakeholder experiences, and outcomes of integrating artificial intelligence into digital marketing practices. Data were collected through in-depth interviews, non-participant observation, and documentation analysis, and analyzed using data condensation, data reduction, data display, and conclusion drawing techniques. The findings indicate that AI-driven digital marketing improves branding effectiveness through optimized content management, enhanced communication efficiency, and better engagement with prospective students. The integration of AI tools such as analytics systems and chatbots supports faster information delivery and more structured promotional strategies, resulting in increased digital visibility and higher enrollment interest. However, the study also shows that human oversight remains essential to ensure alignment with institutional values and communication quality. The implications suggest that AI serves as a strategic enabler in educational branding, offering both theoretical enrichment for digital marketing studies and practical guidance for schools in adopting technology-driven branding systems.
Experiential Marketing Strategy In The Boarding School Education Ecosystem As An Effort To Increase The Loyalty Of Student Guardians At Islamic Boarding Schools Maulidatul Adzimah; Muthi’ah Rahman; Annisa Tri Ananda Dewi; Moh. Mohlas; Ahmad Rausyan Fikri; Mohammad Abdul Aziz Al wahedi; Abdullah
Educazione: Journal of Education and Learning Vol. 1 No. 2 (2024): Moderate Islamic Education and Learning Innovation
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v1i2.2218

Abstract

This study aims to explore the implementation of experiential marketing within the boarding school ecosystem and identify the key factors that enhance parental loyalty. Employing a qualitative case study approach, data were gathered through observations, in-depth interviews, and documentation, and subsequently analyzed using data reduction, presentation, and interpretive conclusion techniques. Findings indicate that experiential marketing is not formally structured but naturally embedded in students’ spiritual, social, and academic experiences. Critical success factors include firsthand student experiences, service quality, effective communication, adherence to religious values, and the positive institutional image conveyed through documentation. These elements contribute to heightened parental satisfaction, trust, engagement, and loyalty, often manifested through recommendations and continued enrollment. The study underscores that a comprehensive, experience-based marketing strategy grounded in religious and educational values is more effective for fostering long-term parental loyalty than traditional marketing approaches, offering a practical framework for boarding schools seeking sustainable relationship-building strategies while enhancing their reputation and perceived educational quality.
Clinical Supervision To Overcome Teachers Experiencing Demotivation Siti Nur Aviatun Hasanah; Maulidatul Adzimah; Ahmad Rausyan Fikri; Moh Rofik; Robert Edy Sudarwan
Global Education Journal Vol. 4 No. 2 (2026): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.1933

Abstract

Teacher demotivation is a common challenge in many educational institutions. Increasing administrative burdens, demands for technology, curriculum changes, and a lack of professional support have led some teachers to experience decreased teaching enthusiasm, boredom, and reduced creativity in learning. These conditions have the potential to impact the quality of the teaching and learning process and the achievement of educational goals. This study aims to analyze the conditions of teacher demotivation, the implementation of clinical supervision, and the role of clinical supervision in addressing teacher demotivation. The study used a qualitative approach with a case study type. Data were obtained through observation, interviews, and documentation involving the principal, vice principal for curriculum, and teachers who were the targets of clinical supervision. Data analysis was carried out through data reduction, data presentation, and drawing conclusions. The results showed that teacher demotivation was characterized by decreased teaching enthusiasm, the emergence of boredom, and reduced creativity in learning. Clinical supervision was implemented through initial meetings, classroom observations, feedback discussions, and follow-up with a collaborative and humanistic approach. The implementation of clinical supervision has been proven to help teachers identify problems, increase self-confidence, obtain constructive feedback, and revitalize work motivation. The implications of this research indicate that clinical supervision can be an effective coaching strategy in supporting teachers' psychological well-being, improving professionalism, and maintaining the quality of learning sustainably in the school environment
Co-Authors Abdul Aziz Alwahedi Abdullah Abdullah Annisa Tri Ananda Dewi Faizin Faizin Maulidatul Adzimah Moh Aziz Alwahedi Moh Jasri Moh Mohlas Moh Rofik Moh. Mohlas Mohamad Ahyar Ma'arif Mohammad Abdul Aziz Al wahedi Muthi'ah Rahman Muthi’ah Rahman Robert Edy Sudarwan Siti Nur Aviatun Hasanah