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All Journal Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam Education and Sociedad Journal
Moh Mohlas
Universitas Nurul Jadid
Religion Humanities Decision Sciences, Operations Research & Management Education Physics Social Sciences Other

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Cognitive Ai Analysis For Prediction Of Changes In Public Behavior In Public Relations Management In Schools Aminullah Aminullah; Moh Mohlas; Muhammad Durrin Ni’am; Najiburrahman Najiburrahman; Hasan Baharun
Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam ARJMPI Vol 5, No 1, December 2025
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/rosikhun.v5i1.40957

Abstract

Abstract: This study aims to examine the use of Cognitive AI in predicting changes in public behavior in the background of public relations management in schools, especially in improving the effectiveness of data-based communication and decision-making strategies. Through this approach, it is hoped that schools will be able to master the response patterns of school residents more accurately, in routine situations when communication crises occur. The research method used is qualitative in the form of a case study, involving in-depth interviews, directed observations, and document analysis to thoroughly explore the process of implementing Cognitive AI and its impact on school communication management patterns. The results indicate that the use of Cognitive AI can recognize changing trends in public opinion, improve the accuracy of PR messages, and help schools design more responsive and personalized communication strategies. After all, the application of technology also strengthens the school's relationship with publications through a more productive and sustainable understanding of behavior. The implications of this study confirm that the integration of Cognitive AI not only improves the effectiveness of public relations management, but also becomes the basis for innovation in designing adaptive and sustainable educational communication. 
Public Relations Strategy Based on Social Media Engagement to Strengthen the Image of Islamic Educational Institutions Ahmad Rausyan Fikri; Moh Mohlas; Annisa Tri Ananda Dewi; Muthi’ah Rahman; Maulidatul Adzimah; Abdul Aziz Alwahedi; Moh Jasri
Education and Sociedad Journal Vol. 3 No. 1 (2025): January - June
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/edsojou.v3i1.2539

Abstract

This study aims to analyze Public Relations strategies based on social media engagement in strengthening the image of Islamic educational institutions, identify models that integrate turats values into digital communication practices, and examine the contribution of audience engagement to institutional image formation. This research uses a qualitative approach with a case study design. Data were collected through in-depth interviews, observations, and documentation involving social media managers, institutional leaders, lecturers, students, and digital content produced by the institution. Data analysis followed data reduction, data presentation, and thematic conclusion drawing techniques. The findings indicate that the Public Relations strategy is built through the integration of turats values with relevant digital content, the implementation of social media engagement that fosters active interaction between the institution and its audience, and the development of a hybrid PR model combining traditional pesantren communication with modern digital communication. The results also show that religious engagement is a key factor in strengthening trust, legitimacy, and a positive institutional image in digital spaces. The study implies that strengthening the image of Islamic educational institutions requires adaptive, participatory, and value-based communication strategies grounded in Islamic principles to enhance institutional reputation and sustainability in the digital era.
The Role of Digital Video Content in Building Perception and Trust in Islamic Educational Institutions Moh Mohlas; Muthi'ah Rahman; Annisa Tri Ananda Dewi; Ahmad Rausyan Fikri; Maulidatul Adzimah; Abdul Aziz Alwahedi; Faizin Faizin
Education and Sociedad Journal Vol. 3 No. 2 (2025): July - December
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/edsojou.v3i2.2318

Abstract

This study aims to analyze the role of digital video content in building positive perceptions and increasing public trust in Islamic educational institutions. The focus of the study includes the function of digital video as a medium for shaping the institution's image, its influence on the trust of parents and prospective students, and effective content presentation strategies in attracting public attention. The study used a qualitative method with a case study approach. The most appropriate data collection techniques were in-depth interviews, observation of the institution's digital video content, and social media documentation, as they were able to explore public perceptions, experiences, and responses more comprehensively. The results showed that digital video content that showcases real-life activities, Islamic values, achievements, and testimonials can shape positive public perceptions of Islamic educational institutions. Furthermore, a creative, informative, and consistent video presentation has been shown to increase public trust and strengthen the institution's image. The implications of this study indicate that strategic use of digital media can be an effective tool in educational marketing and strengthening institutional relationships with the community.
Co-Authors Abdul Aziz Alwahedi Ahmad Rausyan Fikri Aminullah Aminullah Annisa Tri Ananda Dewi Baharun, Hasan Faizin Faizin Maulidatul Adzimah Moh Jasri Muhammad Durrin Ni’am Muthi'ah Rahman Muthi’ah Rahman