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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) International Journal of Social Science and Business EKUITAS (Jurnal Ekonomi dan Keuangan) Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal Of Management Science (JMAS) Jurnal MEBIS (Manajemen dan Bisnis) Enrichment : Journal of Management Jurnal Bisnis Indonesia International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) BIP'S : Jurnal Bisnis Perspektif Improvement: Jurnal Manajemen dan Bisnis Journal of Economics Development Issues Innovative: Journal Of Social Science Research Research Horizon Journal of Management and Innovation Entrepreneurship (JMIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Atestasi : Jurnal Ilmiah Akuntansi
Kurniawan, Gogi
Sekolah Tinggi Ilmu Ekonomi YAPAN
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Management and Innovation Entrepreneurship (JMIE)

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CREATIVE KPI MODEL: A BEHAVIORAL APPROACH TO EVALUATING THE PERFORMANCE OF VISUAL COMMUNICATION DESIGNERS Ferry Eldeni T; Gogi Kurniawan; Dani Rohmati; Hafidulloh
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 3 No. 1 (2025): Oktober
Publisher : Yayasan Nuraini Ibrahim Mandiri

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Abstract

This study aims to identify the work behavior patterns of visual communication designers and to develop appropriate Key Performance Indicators ( KPIs ) to support People Management at Ruang Creative Surabaya. Employing a qualitative approach with a case study design , data were collected through interviews , observations , and document analysis , then validated using triangulation and analyzed via thematic analysis . The study identified six main dimensions of work behavior : quality of work , timeliness , initiative , cooperation , personal qualities , and creativity . These dimensions were formulated into a KPI framework with proportional weighting , where quality of work (25%) and timeliness (20%) are prioritized , while the other dimensions complement qualitative aspects reflecting creativity , collaboration , and integrity . This research contributes in three ways : theoretically , by expanding performance management studies through the integration of behavior and creativity ; practically , by providing an evaluation framework that balances organizational discipline with artistic freedom ; and contextually , by enriching Indonesian creativity industry literature with empirical evidence from a local design agency
Co-Authors Abdul Talib Bon Agus Purbo Widodo Agus Sanjaya Andre Setya Bangsawan Ari Riswanto, Ari Cahyawulan, Aspena Nurma D. Atinaja, Mariane Dani Rohmati Devie, Nancy Martha Efendi, Ridwan Endri Haryati Ferry Eldeni T Finsher, Borey Hafidulloh Handayanto, Deny Dwi Haryanti, Endri Heridiansyah , Jefri Hosniawati Melanny Methasar Melanny Methasari Muriana, Sudji Noer Soetjipto Nugraha, Galuh Satya Nusu, Christian Adolf Rachman Julian, Maulady Riza Bahtiar Sulistyan Saihon Sidik, A.Rochim Suhermin Suhermin Sulastri Sulastri Wibowo, Septrian Adi