Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat
Keysha Naswa Rahma Savitri
Universitas Sumatera Barat
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGUATAN BRANDING DAN PEMASARAN DIGITAL BATIK ARANG SAWAHLUNTO Agus Nurofik; Patria Nagara; Yanti Murni; Muhammad Hendra; Sari Rahayu; Safardi Safardi; Desy Trismiyanti; Resiana Putri; Keysha Naswa Rahma Savitri
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Juli 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Charcoal Batik is a unique product of the Sawahlunto creative industry, possessing a unique local culture based on its coal mining history. However, Batik Arang MS Sawahlunto's artisan partners still face serious challenges in terms of market visibility, weak brand identity, and limited adoption of digital marketing technology. This Community Service (PKM) activity aims to strengthen branding strategies and expand online market reach to boost partners' competitive advantage. The community service implementation method uses a participatory approach that includes field observations, interactive workshops, and intensive coaching in the creation of digital marketing assets. The results of this activity demonstrate a significant increase in partner capacity, marked by the development of a professional brand visual identity, ownership of business social media accounts (Instagram and TikTok), and understanding of e-commerce management. Through this sustainability program, Batik Arang MS Sawahlunto now has digital independence to reach regional and national markets.
Co-Authors Agus Nurofik Desy Trismiyanti Muhammad Hendra Patria Nagara Resiana Putri Safardi Safardi Sari Rahayu Yanti Murni