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All Journal Jurnal Pengabdian kepada Masyarakat TOFEDU: The Future of Education Journal
Safardi Safardi
Universitas Sumatera Barat
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENGUATAN BRANDING DAN PEMASARAN DIGITAL BATIK ARANG SAWAHLUNTO Agus Nurofik; Patria Nagara; Yanti Murni; Muhammad Hendra; Sari Rahayu; Safardi Safardi; Desy Trismiyanti; Resiana Putri; Keysha Naswa Rahma Savitri
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Juli 2026
Publisher : Bajang Institute

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Abstract

Charcoal Batik is a unique product of the Sawahlunto creative industry, possessing a unique local culture based on its coal mining history. However, Batik Arang MS Sawahlunto's artisan partners still face serious challenges in terms of market visibility, weak brand identity, and limited adoption of digital marketing technology. This Community Service (PKM) activity aims to strengthen branding strategies and expand online market reach to boost partners' competitive advantage. The community service implementation method uses a participatory approach that includes field observations, interactive workshops, and intensive coaching in the creation of digital marketing assets. The results of this activity demonstrate a significant increase in partner capacity, marked by the development of a professional brand visual identity, ownership of business social media accounts (Instagram and TikTok), and understanding of e-commerce management. Through this sustainability program, Batik Arang MS Sawahlunto now has digital independence to reach regional and national markets.
PKM Training Program on Productivity Improvement, Business Management, and Utilization of Social Media Platforms to Enhance Batik Kisenek Sales in the Mentawai Batik Artisan Community: PKM Pelatihan Peningkatan Produktivitas, Manajemen Usaha, dan Penggunaan Platform Media Sosial untuk Meningkatkan Penjualan Produk Batik Kisenek Komunitas Pembatik Mentawai Muhammad Hendra; Safardi Safardi; Vilma Humaira; Saripah Haslinda; Afren Oktorialdo
The Future of Education Journal Vol 4 No 7 (2025): Continued
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i7.995

Abstract

This Community Service Program (PKM) aims to improve productivity, business management, and digital marketing of the Kisenek Batik Community in Mentawai. The partners face problems such as limited production technology, absence of standard operating procedures (SOP), and lack of social media marketing skills. The methods used include socialization, training, technology implementation, mentoring, and evaluation. The results show an increase in partners’ skills in using production technology (batik stamping tools), preparing business SOPs, and optimizing social media platforms (Instagram, Facebook, TikTok) for product promotion. This program supports the achievement of the SDGs (No Poverty, Decent Work and Economic Growth), Asta Cita, and Key Performance Indicators of Higher Education.
Co-Authors Afren Oktorialdo Agus Nurofik Desy Trismiyanti Keysha Naswa Rahma Savitri Muhammad Hendra Patria Nagara Resiana Putri Sari Rahayu Saripah Haslinda Vilma Humaira Yanti Murni