Garuda - Garba Rujukan Digital

Meningkatkan Kepuasan Pengguna BRI Mobile di DKI Jakarta Vivi Afifah; Ayi Wahid; Heri Sutrisno
ikraith-informatika Vol 6 No 2 (2022): IKRAITH-INFORMATIKA Vol 6 No 2 Juli 2022
Publisher : Fakultas Teknik Universitas Persada Indonesia YAI

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Penelitian ini bertujuan untuk membuktikan dan menganalisis kualitas layanan mobilbanking, kepuasan pengguna, dan pengaruh kualitas layanan mobil banking terhadapkepuasan pengguna pada mobile banking. Unit analisis penelitian adalah nasabah BankRakyat Indonesia pengguna mobile banking di DKI Jakarta. Metode penelitian yangdigunakan adalah deskriptif dan eksplanatori survey dengan sampel minimum 315responden, dengan metode analisis data yang digunakan adalah Structural EquationModeling. Hasil penelitian menunjukkan bahwa kualitas layanan mobile banking yangdimiliki Bank Rakyat Indonesia sudah dalam kategori tinggi; kepuasan pengguna padamobile banking Bank Rakyat Indonesia masih relatif cukup rendah; kualitas layanan mobilbanking berpengaruh positif dan signifikan terhadap kepuasan pengguna pada mobilebanking Bank Rakyat Indonesia dengan kontribusi sebesar 70,00%. Faktor yang dominandalam membentuk kualitas layanan mobile banking adalah aspek secuirity/ trust, sementarafaktor yang paling dominan dalam membentuk kepuasan pengguna adalah aspekperformance. Implikasi hasil temuan penelitian adalah untuk meningkatkan kepuasanpengguna pada mobile banking Bank Rakyat Indonesia yang direfleksikan dengantingginya tingkat performance mobile banking, maka Bank Rakyat Indonesia harus mampumeningkatkan kualitas layanan mobile banking yang direfleksikan dengan tingginyatingkat secuirity/ trust pada pengguna mobile banking.

Program Tunas Muda Pencetakan Usahawan Muda 4.0 Dalam Merintis Usaha Kecil Vivi Afifah; Ayi Wahid; Samekto Samekto; Rianti Rozalina; Dana.S Saroso
IKRA-ITH ABDIMAS Vol 5 No 2 (2022): IKRAITH-ABDIMAS No 2 Vol 5 Juli 2022
Publisher : Universitas Persada Indonesia YAI

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Di Kabupaten Bogor tercatat angka pengangguran sebesar 14,29% dari angkatankerja, porsi lulusan SMA yang menganggur sebesar 19,86; tertinggi diantara stratapendidikan lainnya (Data BPS Kabupaten Bogor, 2021). Program Tunas Muda adalahpelatihan Kewirausahaan untuk mencetak usahawan muda 4,0 dengan memanfaatkanTeknologi Informasi dan Komunikasi (TIK) sebagai nilai tambah. Program kolaborasiantara akademisi – bisnis – masyarakat – pemerintah yang dilakukan secara intensif,terpadu, bertahap dan berkelanjutan; tersebut dirancang untuk mengatasi kondisiketenagakerjaan siswa SMA yang masih perlu diperbaiki. Program Tunas Muda terdiri atasPelatihan Dasar berupa pembelajaran daring selama 3 tahap, Perancangan Bisnis/Mentoring,Implementasi, dan Komersialisasi. Materi pembelajaran daring tahap I adalah mengenaiTechnopreneurship I, dengan sub tema Merintis Usaha Kecil. Bagian ini bertujuan untukmembuka wawasan, rasa ingin tahu, dan mengembangkan minat siswa. Siswa kelas XISMKN 1 Kemang, dipilih untuk menjadi tempat uji coba penerapan model kolaborasipelatihan kewirausahaan ini sebelum disebarluaskan. Output berupa pemahaman danpenilaian manfaatnya dinilai tinggi, dan terdapat indikasi outcome juga dinilai tinggi yangtercermin pada terciptanya model kolaborasi

Increasing E-Loyalty of E-Commerce Users Through E-Satisfaction and E-Trust Ayi Wahid; Vivi Afifah
Dinasti International Journal of Management Science Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i3.1771

This study aims to prove and analyze the effect of e-service quality on e-loyalty, both directly and indirectly through e-satisfaction and e-trust of e-commerce users. The unit of analysis used was e-commerce users (Tokopedia, Shopee, Bukalapak, Lazada, Blili) in the DKI Jakarta area. The method used was a quantitative method with a sample of 200 respondents, data processing using the structural equation model method. The results of the analysis show that e-service quality directly or indirectly has a positive effect on e-loyalty through e-satisfaction and e-trust. Other results show that e-satisfaction and e-trust are partial mediating on the effect of e-service quality on e-loyalty. However, mediating e-satisfaction on the effect of e-service quality on e-loyalty has the greatest influence, when compared to the direct effect of e-service quality on e-loyalty and the indirect effect through e-trust. The research implication was an increase in e-loyalty, especially an increase in purchase intention of e-commerce users was by increasing e-satisfaction, especially increasing convenience, where e-satisfaction can be increased if e-commerce companies were able to improve e-service quality, especially increasing fulfillment of e-users commerce.

IMPROVING MARKETING PERFORMANCE OF THE INFORMATION TECHNOLOGY INDUSTRY Wahid, Ayi; Afifah, Vivi; Saroso, Dana Santoso
JITK (Jurnal Ilmu Pengetahuan dan Teknologi Komputer) Vol 7 No 2 (2022): JITK Issue February 2022
Publisher : LPPM Nusa Mandiri

The marketing performance of the information technology industry in DKI Jakarta was still low, allegedly due to customer focus, cross-functional coordination, and relatively low organizational capability. The purpose of this research was to determine and analyze the effect of customer focus, cross-functional coordination, and organizational capability partially or simultaneously on marketing performance. Descriptive and explanatory survey methods, the method used in this research with a sample size of 200 respondents, while the data analysis method used a structural equation model. The results showed that customer focus, cross-functional coordination, and organizational capability partially or simultaneously had a positive and significant effect on marketing performance with a contribution of 76%. Cross-functional coordination was partially the most dominant variable influencing marketing performance. The results of other studies show that the most dominant dimension in measuring customer focus was the service process dimension. While product development and marketing program preparation are the dominant dimensions in measuring cross-functional coordination, interpersonal skills are the dominant dimensions in measuring organizational capability, and profitability is the most dominant dimension in measuring marketing performance..

Increasing E-Loyalty of E-Commerce Users Through E-Satisfaction and e-Trust Wahid, Ayi; Vivi Afifah
International Journal of Advanced Multidisciplinary Vol. 1 No. 4 (2023): International Journal of Advanced Multidisciplinary (January - March 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v1i4.165

This study aims to prove and analyze the effect of e-service quality on e-loyalty, both directly and indirectly through e-satisfaction and e-trust of e-commerce users. The unit of analysis used was e-commerce users (Tokopedia, Shopee, Bukalapak, Lazada, Blili) in the DKI Jakarta area. The method used was a quantitative method with a sample of 200 respondents, data processing using the structural equation model method. The results of the analysis show that e-service quality directly or indirectly has a positive effect on e-loyalty through e-satisfaction and e-trust. Other results show that e-satisfaction and e-trust are partial mediating on the effect of e-service quality on e-loyalty. However, mediating e-satisfaction on the effect of e-service quality on e-loyalty has the greatest influence, when compared to the direct effect of e-service quality on e-loyalty and the indirect effect through e-trust. The research implication was an increase in e-loyalty, especially an increase in purchase intention of e-commerce users was by increasing e-satisfaction, especially increasing convenience, where e-satisfaction can be increased if e-commerce companies were able to improve e-service quality, especially increasing fulfillment of e-users commerce.

Mediating of Organizational Commitment in Improving Employee Performance Wahid, Ayi; Vivi Afifah
International Journal of Advanced Multidisciplinary Vol. 1 No. 3 (2022): International Journal of Advanced Multidisciplinary (October - December 2022)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v1i3.204

The purpose of this research was to determine and analyze the effect of leadership style and work motivation simultaneously or partially on organizational commitment, as well as the implications for employee performance at hospitality industry. The population in this study were employees of hospitality industry in Bandung West Jaba. The research method used in this research was descriptive and explanatory survey methods with a sample of 79 respondents, and the data analysis method used was path analysis using SPSS version 20 data processing software. Based on the results of the research found that the leadership style and work motivation simultaneously or partially have a positive and significant effect on organizational commitment, partially work motivation was the most dominant variable affecting the organizational commitment. Organizational commitment has a positive and significant effect on employee performance. Another important finding of this research was that the leadership style and work motivation indirectly have a positive and significant effect on employee performance through organizational commitment.

Digital Savings Customer Satisfaction at Digital Banks in DKI Jakarta Province Nila Prastyaningsih; Ayi Wahid; Widya Nengsih
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.3284

This research aims to prove and analyze the increase in digital savings customer satisfaction through increasing e_service quality and brand image. The research analysis unit is digital savings customers at 7 Digital Banks in DKI Jakarta Province. The research method used was a descriptive and explanatory survey with a minimum sample of 80 respondents. The data analysis method used is Structural Equation Modeling with the SmartPLS 9.3.2 statistical analysis tool. The research results show that e_service quality and brand image partially or simultaneously have a positive and significant effect on digital savings customer satisfaction. E_service quality partially has the most dominant influence on digital savings customer satisfaction. Managerial implications, to increase digital saving customer satisfaction can be done by improving the quality of e_service, especially by increasing the reliability aspect of the service feature functions running smoothly and quickly), and supported by improving the brand image, especially the user image aspect of the digital saving service used.

Enterprise Risk Management, the Balancing Act: Navigating Growth with Financial Health Albert, Albert; Wahid, Ayi; Nengsih, Widya; Prastyaningsih, Nila
Greenation International Journal of Tourism and Management Vol. 1 No. 4 (2023): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i4.130

This study aims to determine the effect of Enterprise Risk Management (ERM), Company Size (SIZE), Debt to Equity Ratio (DER) and Profitability (ROA) on Company Value at BUMN Commercial Banks on the Indonesia Stock Exchange. The data used is secondary data and the method used is multiple linear regression analysis using the SPSS 20 program to obtain a comprehensive picture of the relationship between one variable and another. The sample of this study consisted of 4 banks from 2012 - 2019 using saturated sampling as a sampling method. The results of this study indicate that the ERM, Company Size and Profitability variables have a significant effect on the Value sometimes with a significance level of less than 5%, while DER partially has no significant effect. The results of simultaneous regression analysis show that ERM, SIZE, DER and ROA together affect Firm Value. The coefficient of determination (Adjusted R Square) of the results of this study is 0.665, which means that the four variables are able to influence 66.50% and the rest is influenced by other proportions that are not variables in this study

Optimalisasi Layanan Publik dan Penguatan Kapasitas Pelaku Usaha melalui Pemanfaatan IT Ayi Wahid; Vivi Afifah; Anang Martoyo; Dana S Santoso; Rianti Rozalina
BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 05 (2025): ISSUE JUNI
Publisher : PT. Mifandi Mandiri Digital

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Tujuan dari kegiatan pengabdian kepada masyarakat di kelurahan tanjung barat adalah memberikan penyuluhan dan pendampingan tentang pemanfaatan IT untuk meningkatkan layanan adminsitrasi yang lebih berkualitas, memberikan motivasi dan pengetahuan dalam merintis usaha baru dengan mamanfaatkan teknologi digital, memberikan pelatihan tentang pemanfaatan aplikasi digital bagi para pelaku usaha mikro terutama pada penggunaan website, social media, marketplace, dan content marketing agar dapat meningkatkan penjualan dan mengembangkan bisnisnya. Metode pelaksanaan kegiatan pengabdian adalah dengan memberikan pemahaman literasi digital melalui penyuluhan, pelatihan, dan pendampingan. Pelaksanaan program pengabdian kepada masyarakat dilaksanakan dengan dibagi menjadi 4 tahapan, yaitu tahap perencanaan, tahap pelaksanaan, tahap evaluasi, dan tahap pelaporan. Hasil kegiatan pengabdian adalah peserta dapat memanfaatkan Platform Digital untuk optimalisasi pelayanan pada masyarakat, Peserta termotivasi dan terdorong untuk membuka usaha dan memperkuat usaha yang selama ini sudah dijalankan, peserta bertambah wawasan dan keterampilan dalam pengelolaan dan pengembangan usaha, dan peserta memperoleh wawasan dan pengalaman baru mengenai pembukuan sederhana.

The Effect of Service Quality and Personal Marketing on Customer Satisfaction and it’s Implications on Syifamart Customer Loyalty (Survey at Syifamart Putri Jalancagak, Subang Regency) Dian Fitri Damayanti; Kosasih Kosasih; Farida Yuliaty; Ayi Wahid
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.6115

This study aims to analyze the influence of service quality and personal marketing on customer satisfaction and its implications for customer loyalty at SyifaMart Putri Jalancagak, Subang Regency. The background of this study is based on the increasing competition in the retail business that demands every business actor to be able to provide superior service and build personal relationships with customers. This study used a quantitative method with a survey approach to 105 customers selected through a purposive sampling technique. Data were collected through questionnaires and analyzed using path analysis to test the direct and indirect effects between variables. The results showed that service quality and personal marketing have a positive and significant effect on customer satisfaction, and customer satisfaction has a significant effect on customer loyalty. In addition, customer satisfaction was proven to mediate the effect of service quality and personal marketing on customer loyalty. This study concluded that improving service quality and implementing an effective personal marketing strategy can strengthen SyifaMart's customer satisfaction and loyalty in a sustainable manner.

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