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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) International Journal of Islamic and Social Sciences (ISOS) Jurnal Pariwisata Nusantara Jurnal Abdi Anjani Jurnal Perbankan Syariah
Atmayanti, Tati
Universitas Islam Negeri Mataram
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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INFLUENCE DIVERSIFICATION PRODUCTS, PACKAGING INNOVATION, HALAL LABELIZATION TO INCREASING THE QUANTITY OF SALES OF BABAKAN SANDUBAYA BREAD Hidayah, Nurul; Zulpawati; Atmayanti, Tati
IQTISHADUNA Vol. 14 No. 2 (2023): IQTISHADUNA: JURNAL EKONOMI DAN KEUANGAN ISLAM
Publisher : UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of product diversification, packaging innovation, halal labeling on the sales quantity of Babakan Sandubaya bread. This type of research is a quantitative approach with asosiative method. The sample in a study amounted to 45. Data collection techniques using questionnaires and processed using SPSS 26. The results of this study indicate that partially product diversification has no positive and significant effect on the quantity of bread sales with the result that the t-count value (X1) is 0.200 which is smaller than the t-table value of 2.019 with a significance probability value of 0.842 > 0.05. Packaging innovation has a positive and significant effect on sales quantity with a t-count value (X2) of 6,437 greater than the t-table value of 2.019 with a significance probability of 0.000 <0.05. Halal labeling has a positive and significant effect on sales quantity with a t-count value (X3) of 2,383. greater than the t-table value of 2.019 with a significance probability of 0.004 <0.05. Meanwhile, simultaneously obtained an f-count value of 11.013 from f-table 2.83 and a significant probability value of 0.000 <0.05. So it can be concluded that the variables (X1), (X2), (X3) simultaneously have a significant effect on (Y) Babakan Sandubaya bread. Judging from the coefficient, the R square value is 0.69, this shows that out of 100% there are 69% of the independent variables that can explain the dependent variable. The remaining 31% is influenced by other variables not included in this study.
The Influence of Competency and Spiritual Intelligence on The Performance of PT Employees in Bank NTB Syariah Head Office Ambarwati, Rini; Atmayanti, Tati; Hayati, Sirrul
IQTISHADUNA Vol. 15 No. 2 (2024): IQTISHADUNA: Jurnal Ekonomi Dan Keuangan Islam
Publisher : UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/iqtishaduna.v15i2.10586

Abstract

The growth of the sharia banking industry in Indonesia is increasing, so it requires superior and professional quality human resources. The reality of fraud by employees at financial institutions such as Bank NTB Syariah certainly causes losses for the Company. Therefore, the urgency of this research is to focus on the influence of competence and spiritual intelligence on the performance of Bank NTB Syariah Head Office employees. This research uses a quantitative approach and the type of research isassociative causality. The total population was 271 respondents, and the sampling technique was quota sampling technique with the Slovin formula and the sample size was 73 respondents. The data collection technique uses questionnaires and documentation methods. The data analysis technique uses Multiple Linear Regression analysis using the SPSS version 24 application. The findings from this research show that there is a positive influence between the competency variable (X1) on the employee performance variable (Y). From a theoretical perspective, these findings show that competence can improve employee performance. This means that competency refers to the ability and behavior of employees in carrying out their duties and responsibilities and is able to improve their performance in their work. There is a positive influence of the spiritual intelligence variable (X2) on employee performance (Y). This means showing that spiritual intelligence is able to improve employee performance. This means that spiritual intelligence which is formed by honesty, flexible attitudes, quality of vision and values ??for self-development is able to improve employee performance in their work.
The Impact of Social Media on Tourists' Visits at Giong Siu Tourism Destination in Mataram City Khairunnisa, Arsila; Atmayanti, Tati
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 3 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i3.11546

Abstract

Purpose: The rapid development of technology has had a significant impact on the economic cycle of society. This research aims to determine the impact of the use of social media on increasing the number of tourist visits to the Giong Siu tourist attraction. Method: This research uses descriptive qualitative methods with data collection techniques through observation and interviews. The technique for determining informants uses purposive sampling technique. Meanwhile, in analyzing the data, researchers used the Miles and Huberman analysis model. Then test the validity of the data in terms of credibility in the form of source triangulation. Results: The results of this research show that social media (Instagram and Facebook) have a positive impact on increasing the number of tourist visits to the Giong Siu tourist attraction. Promotion via social media is an alternative marketing strategy for introducing tourist attractions. Contribution: This research can be used as a reference in increasing efforts to develop tourist attractions in the region.
Diseminasi Hasil Project Based Learning Circular Economy di Komunitas Sekolah Perjumpaan Desa Midang, Nusa Tenggara Barat Handalusia Husni, Vici; Adhitya Bagus Singandaru; Hidayat, Ali Akbar; Jaka Anggara; Judandi Rizky Pratomo; Tati Atmayanti
Jurnal Abdi Anjani Vol 3 No 1 (2025): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v3i1.2153

Abstract

Isu degradasi lingkungan, khususnya timbulan sampah merupakan isu yang memerlukan perhatian intensif di Indonesia. Terlebih Indonesia telah menargetkan sebagai negara bebas sampah pada tahun 2025. Salah satu solusi untuk permasalahan ini adalah penerapan circular economy yang berbasis komunitas. Kegiatan Pengabdian kepada Masyarakat berupa diseminasi hasil Project Based Learning mengenai circular economy oleh mahasiswa Program Studi Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Mataram di Komunitas Sekolah Perjumpaan lokus Desa Midang, Nusa Tenggara Barat dihadiri oleh 40 orang partisipan aktif baik mahasiswa maupun anggota komunitas. Kegiatan ini bertujuan untuk meningkatkan pengetahuan, skill dan kemandirian masyarakat dalam mengelola sampah rumah tangga berbasis prinsip circular economy. Hasil diseminasi ini menunjukkan antusiasme tinggi dari komunitas sehingga mereka terinspirasi untuk mengolah sampah rumah tangga menjadi sumber daya untuk berternak maupun bertani yang merupakan aktivitas utama mereka dalam komunitas tersebut. Kegiatan rutin komunitas berupa penyadaran praksis dam refleksi berkala dapat meningkatkan potensi penerapan ekonomi sirkular secara berkelanjutan.
Optimalisasi digital marketing melalui marketplace shopee dan media sosial dalam meningkatkan penjualan kelompok pengrajin tenun ‘Nina Penenun’ di Desa Pringgasela Selatan Atmayanti, Tati; Afifuddin, Afifuddin; Husni, Vici Handalusia; Hayati, Sirrul; Multazam, Multazam; Fu'ad, Muhammad Syahrul; Alkautsar, M. Rizky
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.38202

Abstract

Abstrak Desa Pringgasela Selatan merupakan salah satu desa di Kabupaten Lombok Timur yang memiliki banyak potensi, salah satunya adalah kerajinan tenun. Kerajinan tenun ini sudah berlangsung turun temurun yang merupakan warisan nenek moyang masyarakat Desa Pringgasela Selatan. Namun, kain tenun yang dihasilkan belum dikenal secara luas. Hal tersebut disebabkan karena minimnya promosi dan para penenun belum melek teknologi, khususnya pada digital marketing. Pengabdian kepada masyarakat ini bertujuan untuk optimalisasi digital marketing baik melalui Market Place Shopee dan Media Sosial sebagai wadah strategi pemasaran dan promosi produk dalam meningkatkan penjualan produk tenun para penenun yang tergabung dalam Kelompok “Nina Penenun”. Sementara itu, metode yang digunakan mulai dari perencanaan, program kerja, deskripsi dan teknologi, hingga rencana program berkelanjutan ini menggunakan pendekatan Participatory Action Research (PAR). Pengabdian kepada masyarakat ini dilaksanakan dalam beberapa tahapan yang dimulai dari (1) Pengenalan digital marketing secara umum dan pembuatan akun Market Place “Shopee” (2) Sosialisasi dan pendampingan pemanfaatan Market Place “Shopee” dan media sosial (3) Penggunaan aplikasi Market Place “Shopee” dan media sosial. Adapun peserta pendampingan dari Kelompok Nina Penenun sebanyak 14 orang. Hasil dari kegiatan pendampingan ini, Kelompok Nina Penenun bisa menggunakan market place dan media sosial, para penenun dapat mendesain dan mempromosikan produk dengan menarik, Selain itu, memiliki strategi pemasaran secara online melalui aplikasi shopee  dan media sosial untuk meningkatan penjualan produk mereka. Kata Kunci: pengrajin tenun; digital marketing; market place; strategi pemasaran; media sosial. Abstract South Pringgasela Village is one of the villages in East Lombok Regency with significant potential, including weaving crafts. This weaving craft has been passed down thru generations, representing the ancestral heritage of the people of South Pringgasela Village. However, the woven fabric produced is not yet widely known. This is due to the lack of promotion and the weavers' lack of technological literacy, particularly in digital marketing. This community service aims to optimize digital marketing thru both the Shopee marketplace and social media as platforms for product marketing and promotion strategies to increase the sales of woven products from weavers who are members of the "Nina Penenun" group. Meanwhile, the methods used range from planning, work programs, descriptions, and technology, to this sustainable program plan, which utilizes the Participatory Action Research (PAR) approach. This community service was carried out in several stages, starting with (1) an introduction to digital marketing in general and the creation of a "Shopee" marketplace account, (2) socialization and mentoring on the use of the "Shopee" marketplace and social media, and (3) the use of the "Shopee" marketplace and social media application. The participants in this mentoring program were 14 members of the Nina Weavers Group. The results of this mentoring activity showed that the Nina Weavers Group was able to use the marketplace and social media, and the weavers were able to design and promote their products attractively. Additionally, they developed online marketing strategies thru the Shopee application and social media to increase their product sales. Keywords: weaving craftsmen; digital marketing; marketplace; marketing strategy; social media.
Co-Authors Abdul Hadi Sukmana Adhitya Bagus Singandaru Afifuddin Afifuddin, Afifuddin Alkautsar, M. Rizky Ambarwati, Rini Andiana, Baiq Dewi Lita Baihaqi, Muh Fu'ad, Muhammad Syahrul Hadi Nasbey Handalusia Husni, Vici Havivah Anwar Hayati, Sirrul Hendra Tauhid Hidayat, Ali Akbar Husni, Vici Handalusia Jaka Anggara Johari, Muhamad Judandi Rizky Pratomo Khairunnisa, Arsila Mimi Cahayani Muhammad Malthuf Multazam, Multazam NURUL HIDAYAH Nurul Susianti Riswandi riswandi Sirrul Hayati Vici Handalusia Husni Zulpawati