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All Journal Educazione: Journal of Education and Learning Insight: Islamic Education and Learning
Rausyan Fikri
Universitas Nurul Jadid
Religion Humanities Education Social Sciences

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The Role of Economics in Islamic Education Marketing: Strategies for Building Public Trust and Loyalty Mohammad Abdul Aziz Al Wahedi; Rausyan Fikri; Annisa Tri Ananda Dewi; Moh. Mohlas; Muthi’ah Rahman; Maulidia Adzimah
Educazione: Journal of Education and Learning Vol. 2 No. 2 (2024): Transformation of Indonesian Education
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v2i1.2721

Abstract

This study examines the role of economics in shaping effective marketing strategies for Islamic educational institutions, particularly in building public trust and long-term loyalty. The increasing competition among educational providers and the growing expectations of Muslim communities necessitate a strategic integration of economic principles with Islamic values. This research aims to analyze how value-based marketing, transparency, and Islamic branding contribute to trust formation and loyalty sustainability. Employing a non-empirical design, the study adopts a conceptual and theoretical approach through a systematic review of relevant literature in Islamic marketing, educational management, and behavioral economics. The analytical framework integrates theories of Islamic marketing ethics, experiential marketing, and institutional trust to construct a comprehensive model. The findings indicate that the incorporation of Sharia-compliant marketing principles, supported by transparency and accountability, strengthens institutional credibility and enhances stakeholder engagement. Furthermore, the study highlights that trust acts as a mediating variable linking marketing strategies to long-term loyalty, while consistent value delivery ensures sustainability. The discussion emphasizes the importance of aligning economic strategies with religious and cultural expectations to achieve competitive advantage. These insights contribute to the development of a more ethical and sustainable marketing paradigm in Islamic education.
Pendidikan Kewirausahaan Berbasis Manajemen Strategik Untuk Kemandirian Ekonomi Santri Febi Febrianto; Mohammad Firmansyah; Moh. Rofik; Rausyan Fikri; Aminullah; Muhammad Durrin Ni’am; Mohammad Abdul Aziz Alwahedi
Khatulistiwa Insight: Islamic Education and Learning Vol 2 No 1 (2026): Maret
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/insight.v2i1.360

Abstract

This study aims to explore entrepreneurship education based on strategic management at Al-Mashduqiah Islamic Boarding School in Patokan Probolinggo, focusing on the development of the students' economic independence. The study not only examines the managerial aspects but also uncovers pedagogical dimensions, such as the entrepreneurial learning process, the role of educators, and the learning outcomes experienced by the students. A qualitative case study approach was employed, involving key education subjects: students, educators, and the managers of the pesantren’s business units. Data were collected through in-depth interviews, observations of entrepreneurial activities, and documentation, to analyze the educational interactions between educators and learners in the context of experiential learning. The findings indicate that entrepreneurship education at the pesantren does not only focus on economic skills but also plays a role in developing entrepreneurial competencies in students, making them independent and responsible. This education successfully brings about educational transformation in students, enhancing their ability to manage businesses and understand the management principles applied within the context of pesantren education
Strategic Management-Based Entrepreneurship Education to Improve Students' Entrepreneurial Spirit Moh. Rofik; Mohammad Firmansyah; Febi Febrianto; Rausyan Fikri; Aminullah; Muhammad Durrin Ni’am; Mohammad Abdul Aziz Alwahedi
Khatulistiwa Insight: Islamic Education and Learning Vol 2 No 1 (2026): Maret
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/insight.v2i1.372

Abstract

This study examines the principal's strategic management-based entrepreneurship education in enhancing students' entrepreneurial spirit at Madrasah Aliyah Nurul Yaqin. The study used a qualitative approach with a case study method. Data were collected through observation, interviews, and documentation with the principal, entrepreneurship teachers, and students as informants. The results showed that the principal implemented strategic management through practice-based entrepreneurship program planning, organizing student activities, and continuous evaluation. The implementation of this strategy encouraged students' active involvement in entrepreneurial activities, from planning to business evaluation. The impact was seen in increasing students' self-confidence, responsibility, independence, discipline, and problem-solving abilities. This study concluded that the principal's strategic management played an effective role in developing students' entrepreneurial spirit at Madrasah Aliyah Nurul Yaqin.
Co-Authors Aminullah Annisa Tri Ananda Dewi Febi Febrianto Maulidia Adzimah Moh. Mohlas Moh. Rofik Mohammad Abdul Aziz Al wahedi Mohammad Abdul Aziz Alwahedi Mohammad Firmansyah Muhammad Durrin Ni’am Muthi’ah Rahman