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All Journal Jurnal Manajemen Pelayanan Publik JURNAL LENTERA BISNIS Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Focus : Jurnal Pekerjaan Sosial Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Sosiologi USK (Media Pemikiran & Aplikasi)
Firsanty, Farah Putri
Departemen Administrasi Publik Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjar
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : JURNAL LENTERA BISNIS

 1 
MOTIVASI HEDONIC SHOPPING PADA GENERASI Z DI KOTA BANDUNG Ria Arifianti; Farah Putri Firsanty
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1324

Abstract

The phenomenon of shopping is an interesting discussion from a social and economic perspective, the development of the era has given rise to various choices of shopping methods with the aim of making it easier for buyers to access the goods and services they will buy, one of which is online shopping which is increasingly popular among young people, especially generation Z. This study aims to explain how hedonic shopping motivation is carried out by Gen Z, how they choose to shop not only to meet their needs but also the choice is based on providing emotional pleasure and satisfaction and following certain trends that are currently popular in society or commonly known as Fear of Missing Out (FOMO). This study uses the theory of hedonic shopping motivation according to Hirschman and Holbrook (1982) who developed the concept of hedonic shopping types which state that a consumer gets satisfaction from the shopping experience regardless of the benefits or uses obtained from purchasing the goods as an analytical tool for evaluating hedonic shopping motivation in generation Z in Bandung City. This descriptive research conducted aims to create a systematic, factual, and accurate description or picture of the implementation of hedonic shopping motivation in the retail industry. Based on the analysis results, it was found that hedonic shopping motivations were driven by adventure shopping, gratification shopping, role shopping, value shopping, social shopping, and idea shopping.
KEGIATAN IMPULSE BUYING PADA GEN Y DI KABUPATEN SUMEDANG Ria Arifianti; Farah Putri Firsanty
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1519

Abstract

The phenomenon of shopping is an interesting discussion reviewed from a social and economic perspective, the development of the era gives rise to perceptions and purposes of shopping. One of them is impulse buying. This article aims to explain how impulse buying is done by Gen Y. This writing also aims to describe examples and concrete forms of Generation Y shopping behavior. This study uses the theory of Rook and Fisher (2007) which states that spontaneous buying (Impulse Buying) is a purchasing decision made by customers or consumers that is done spontaneously or immediately after seeing the merchandise offered. This means that spontaneous buying is an activity that is carried out unplanned to make a previous purchase. Purchases in impulse buying are not based on needs but purchases made based on interest in an item. Emotional considerations are dominant in this type. This behavior is uncontrolled behavior (out-of-control). The method used is descriptive. The descriptive research conducted aims to create a systematic, factual, and accurate description or picture of impulse buying in Generation Y. Based on the results of the analysis, it was found that spontaneous, reflexive, sudden, and automatic decisions occurred in shopping activities. There are factors and impacts caused by impulse buying on generation Y in Sumedang Regency.
PERILAKU COMPULSIVE BUYING PADA REMAJA DI KOTA BANDUNG DALAM PERSPEKTIF SOSIOLOGI EKONOMI Arifianti, Ria; Putri Firsanty, Farah
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2093

Abstract

The phenomenon of shopping is an interesting topic from a social and economic perspective. Modern developments have given rise to different perceptions and goals of shopping. One such phenomenon is compulsive buying. This article aims to explain how compulsive buying is practiced by teenagers in Bandung. This paper aims to describe concrete examples and forms of adolescent shopping behavior in Bandung, which demonstrate repetitive behavior to gain certain social status and recognition in society. This study uses Solomon's theory of compulsive buying and James Coleman's theory of rational choice, which states that compulsive buyers are those who like to spend their money on things they don't need. Compulsive buyers will feel anxious if their desires are not fulfilled or if the desired item cannot be purchased. In economic sociology, compulsive buying, which is part of the economic process of consumption, can be analyzed using James Coleman's Rational Choice Theory on the phenomenon of compulsive buying among urban adolescents in Indonesia, offering an interesting perspective: behavior that seems irrational (wasteful/impulsive) is actually a rational and planned action to achieve certain social goals. This descriptive research aims to create a systematic, factual, and accurate description or picture of compulsive buying among adolescents in Bandung City. Based on the analysis, James Coleman believes that compulsive buying among Bandung teenagers is a strategic investment for survival in a city ecosystem that prioritizes the aesthetics of creativity. They exchange their pocket money for validation as contemporary or urban youth. They seek access to creative social circles and a sense of security from the stigma of being out of date in exchange for social recognition within certain friendship circles.
Co-Authors Aditya Candra Lesmana Amanatin, Elsa Lutmilarita Ardi Maulana Nugraha Bintarsih Sekarningrum Desi Yunita Dian Permata Puspita Fitriana, Queena Azra Hery Wibowo, Hery Jatnika, Dyana Chusnulita Jatnika, Dyana Chusnulitta Jatnika, Dyana Chusnullita Lesmana, Aditya Nunung Nurwati Nurwati, R. Nunung Putri, Prilia Dwi Ria Arifianti Rusnandar, Afifa Riska Amalia Salsabila, Deanindita Wahyu Gunawan Wandi Adiansah, Wandi