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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Muhammad Qisthi Yovari
Universitas Global Jakarta
Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pemberdayaan Peningkatan Pelayanan Pelanggan dan Digitalisasi Usaha UMKM F&B Kota Depok Muhammad Fadilah; Yuni Pambreni; Suci Ayu Sudari; Ramzaqy Fadlililah; Fahri Faturahman; Tegar Firmansyah; Muhammad Qisthi Yovari; Najwa Sabrina; Panca Apriliani; Dwi Rachmawati
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/snsc3443

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor makanan dan minuman (F&B) melalui peningkatan pelayanan pelanggan dan digitalisasi usaha di Kota Depok. Program ini melibatkan sosialisasi serta pendampingan teknis mengenai pentingnya pelayanan prima, legalitas usaha melalui izin PIRT, serta pemanfaatan platform digital seperti ShopeeFood dan sistem pembayaran QRIS melalui Shopee Partner. Metode yang digunakan mencakup pendekatan observasi awal, penyampaian materi secara langsung, serta distribusi informasi visual berupa pamflet. Hasil kegiatan menunjukkan bahwa peserta memperoleh pemahaman baru mengenai lima dimensi utama pelayanan pelanggan (tangible, reliability, responsiveness, assurance, dan empathy), serta terlibat aktif dalam proses pendaftaran PIRT dan layanan digital. Kegiatan ini terbukti meningkatkan kesiapan UMKM untuk bersaing secara legal, profesional, dan adaptif di era ekonomi digital.
Pengaruh Perceived Usefulness dan Brand Trust terhadap Keputusan Penggunaan E-Wallet LinkAja di Kota Depok Muhammad Qisthi Yovari; Dwi Rachmawati; Nur Fitri Dewi
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): December
Publisher : Yayasan Pendidikan Mitra Mandiri Aceh(YPMMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58477/ebima.v5i2.475

Abstract

This study aims to analyze the effect of Perceived Usefulness and Brand Trust on the Usage Decision of the LinkAja e-wallet application in Depok City. The background of this research is driven by the fierce competition in the financial technology industry and the phenomenon of LinkAja's declining competitiveness. This study employs a quantitative approach using a survey method through the distribution of questionnaires. Primary data were collected from 100 LinkAja consumer respondents in the Depok City area, selected using a non-probability sampling technique with an incidental sampling approach. The collected data were then analyzed using multiple linear regression methods and hypothesis testing with the help of IBM SPSS Statistics Version 27 software. The results indicate that both Perceived Usefulness, representing the functional aspect, and Brand Trust, as the psychological aspect, have a positive and significant effect on the Usage Decision, both partially and simultaneously. These findings provide managerial implications for the company to develop strategies focusing on improving transaction system stability and strengthening brand security transparency to encourage sustainable usage decisions by consumers.
Co-Authors Dwi Rachmawati Fahri Faturahman Muhammad Fadilah Najwa Sabrina Nur Fitri Dewi Panca Apriliani Ramzaqy Fadlililah Suci Ayu Sudari Tegar Firmansyah Yuni Pambreni