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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Abdi Masyarakat Indonesia Journal of Social Science Return : Study of Management, Economic and Bussines Indonesian Journal of Advanced Research (IJAR) IIJSE paradigma agribisnis paradigma agribisnis
Akhmad Jaeroni
Universitas Swadaya Gunung Jati
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence Of Barista And Product On The Store Atmosphere And Its Impact On Coffee Shop Customer Satisfaction In The Lowland Wachdijono Wachdijono; Nelia Fariani Siregar Nelia Fariani Siregar; Sukree Langputeh; Akhmad Jaeroni
Journal Of Social Science (JoSS) Vol 2 No 12 (2023): JOSS : Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v2i12.264

Abstract

Coffee shops are businesses in the downstream agribusiness subsystem proliferating in various countries. This growth has created competition, so every coffee shop tries to Win it by giving more satisfaction to its consumers. The research aims to analyze the influence of baristas and products on the store atmosphere and its impact on coffee shop consumer satisfaction in the plains. The research location is in Cirebon City, Province West Java, Indonesia, because the city can represent the geographical conditions of world cities in the lowlands where many coffee shops stand. The research will be carried out in August–December 2023. The research design uses descriptive quantitative survey methods. The sample size was set at 100 coffee shop consumers in Cirebon City an accidental sampling technique. Measurement of indicators for each variable uses a Likert Scale. The data analysis technique uses Structural Equation Modeling. Research results conclude that the barista and the product each directly influence the store atmosphere, and the store atmosphere directly affects coffee shop consumer satisfaction. Baristas and products indirectly impact consumer satisfaction through the store atmosphere. The indicator that best reflects the condition of the barista variable is "accuracy," the product variable is "availability of product stock," and the store atmosphere variable is "coffee drinking room."
Co-Authors Abdul Rohman Ati Rukati Awalu Faizien, Hilmy Bella Sukmarini Bukhori, Bukhori Dony Nurisman Dwi Purnomo Dwi Purnomo Dwirayani, Dina Fahmi Naha Bafil’Amali Faisal Aulia Meidiyanto Hilmy Awalu Faizien I Ketut Sukanata Iftitakhatur Rizqiyah Muhammad Fazri Mutia Intan Savitri Herista Nelia Fariani Siregar Nova Rolani Nur Aziz Firmansyah Nurul Arifah Fauzi Puromo, Dwi Siti Wahana S.P., M.M Sukree Langputeh Tety Suciaty Wachdijono Wachdijono Wahana, Siti Wahidi Wahidi wijaya wijaya Yayat Rahmat Hidayat Yayat Rahmat Hidayat, Yayat Rahmat Yogi Yogi Zikri Muhammad Rafli