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All Journal JOURNAL AGRIBUSINESS Forum Agribisnis International Journal of Eco-Innovation in Science and Engineering (IJEISE)
Lainatussifa
Departement Of Agribusiness Faculty Of Science And Technology
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Analisis Kepuasan dan Kepercayaan Pengunjung Agrowisata Edukasi Sentulfresh Lainatussifa Lainatussifa; Wahyu Budi Priatna; Heny Kuswanti Suwarsinah
Forum Agribisnis Vol 11 No 1 (2021): FA VOL 11 NO 1 MARET 2021
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.11.1.45-64

Abstract

Changes in the children's learning curriculum that emphasize children's activities and experiences not just reading material, making agro-tourism an alternative learning media for interaction that is chosen by the school. As one of the agro-education objects, Sentulfresh needs always to evaluate their performance of the marketing mix (product, price, place, promotion, people, process and physical evidence) through visitor satisfaction and trust. This study aims to analyze any marketing mix variables that affect the satisfaction variable, is there effect of satisfaction on trust and where is the satisfaction level of Sentulfresh visitors. Data collection was carried out on 70 respondents who had visited Sentulfresh. The data analysis method used were the Structural Equation Model Partial Least Square (SEM PLS) and the Customer Satisfaction Index (CSI). SEM-PLS analysis results show that all marketing mix variables have no significant effect on visitor satisfaction, while satisfaction has a significant effect on visitor trust. CSI analysis results shows that Sentulfresh visitor satisfaction is at the “satisfied” level.
STRATEGI PENGEMBANGAN USAHA CAKE BUAH NAGA SEBAGAI IKON OLEH-OLEH ASLI BATAM (Studi Kasus : CV. Aroma Cake Buah Naga, Batam) Lainatussifa L; Acep Muhib
AGRIBUSINESS JOURNAL Vol 12, No 1 (2018): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.066 KB) | DOI: 10.15408/aj.v12i1.11849

Abstract

This study aimed to analyze the business development strategies of dragon fruit cake in C.V. Aroma Dragon Fruit, Batam. The IFE matrix, EFE, SWOT and AHP were employed to formulate strategic priorities for the business. Results of processing matrices AHP showed that priority strategies are an improvement strategy of the management system and the quality of customer service (0,157), a market penetration strategy (0,157), an improvement vision and mission of the company (0.123), and a development of new products in accordance with the development of consumer preferences (0.117 ).
Mini Review: The Efficiency of Sugar Mills in East Java Province Rachmadhan, Aditya Arief; Wijayati, Prasmita Dian; Hariputra, Akbar; Qalsum, Ummy; Manihuruk, Ekamonika; Asri, Dian; Lainatussifa
International Journal of Eco-Innovation in Science and Engineering (IJEISE) Vol. 6 No. 1 (2025): IJEISE
Publisher : UPN Veteran Jatim

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Abstract

East Java Province is recognized as one of Indonesia’s main producers of the white sugar (plantation white sugar/gula kristal putih). However, The closure of these sugar mills raises an important question about the mills efficiency. The urgency of this study lies in the need to develop a comprehensive literature review that synthesizes existing findings on the production efficiency of East Java's sugar mills. The research was conducted in April 2025, using the literature review  method. The results shows that the efficiency of sugar mills in East Java Province remains below the optimal threshold, both technically and economically. This inefficiency is caused by several factors, including inconsistent sugarcane supply, outdated factory machinery, and socio-economic challenges such as price policy and the low welfare of farmers. Inefficiency has become one of the key reasons behind the closure of several sugar mills in East Java, particularly those owned by PTPN X and PTPN XI.
Co-Authors Acep Muhib Asri, Dian Hariputra, Akbar Heny Kuswanti Suwarsinah Manihuruk, Ekamonika Prasmita Dian Wijayati Qalsum, Ummy Rachmadhan, Aditya Arief Wahyu Budi Priatna