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All Journal Unri Conference Series: Community Engagement Journal of Applied Data Sciences Journal of Digital Community Services Jurnal Ilmiah Matematika Realistik
Finanta Okmayura
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Penguatan Branding dan Pemanfaatan Teknologi Digital untuk Meningkatkan Nilai Jual Produk Cencaluk di Desa Kelapapati Laut, Bengkalis Finanta Okmayura; Khusnul Fikri; Brian Agung Cahyo
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.181-186

Abstract

This Community Service Program aimed to increase the competitiveness of cencaluk products as a traditional food typical of Bengkalis through strengthening branding and utilizing digital technology. Cencaluk is a fermented shrimp product that has been passed down through generations and has high cultural value and economic potential. The partner for this activity was the Joint Business Fishermen Group of Kelapapati Laut Village, Bengkalis, which is one of the cencaluk processing community groups in the region. This activity focused on two aspects: training in packaging design and the creation of a distinctive logo/label to strengthen product identity and increase sales value, and training in website and social media management to expand market reach through digital promotion. Implementation methods included counseling, demonstrations, and intensive mentoring. The results of the activity show that partners were able to produce more attractive packaging and logo designs, and had skills in managing digital media as a promotional tool. In addition, understanding of the importance of branding and digital marketing has increased, resulting in more effective marketing strategies. Thus, this program contributed to increase the capacity of partners in developing cencaluk as a superior regional product with high competitiveness.
PENGARUH PENGGUNAAN MEDIA BELAJAR BERBASIS VIDEO ANIMASI TERHADAP KEMAMPUAN MENGENAL ANGKA DAN MENJUMLAHKAN PADA SISWA KELAS 1 SD NEGERI 55 PEKANBARU Adilah Salsabila; Jesi Alexander Alim; Zetra Hainul Putra; Finanta Okmayura
Jurnal Ilmiah Matematika Realistik Vol. 7 No. 1 (2026): JURNAL ILMIAH MATEMATIKA REALISTIK
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/ji-mr.v7i1.907

Abstract

This study aims to determine the effect of using animated video-based learning media on the ability to recognize numbers and perform addition among first-grade students at SD Negeri 55 Pekanbaru. The novelty of this study lies in combining an analysis of the effectiveness of animated video media specifically on the ability to recognize numbers and perform addition in first-grade elementary school students, using a pre-experimental approach based on the N-gain test, which has not been widely applied in this context. This study employed a quantitative approach with an analytical descriptive method. The research population consisted of 17 first-grade students at SD Negeri 55 Pekanbaru in the 2025/2026 academic year. Data were collected through tests and documentation, while data analysis used normality tests, paired sample t-tests, and N-gain tests with the assistance of SPSS version 22. The results showed that the pretest and posttest data were normally distributed (p > 0.05). The paired sample t-test yielded a significant difference between pretest and posttest scores, with t = -14.671 and p = 0.000 (p < 0.05), indicating an average increase of 32.588 points. The N-gain analysis produced an average score of 0.7199, categorized as high, indicating that animated video-based learning media has a high level of effectiveness in improving students' ability to recognize numbers and perform addition. These findings demonstrate that animated video learning media has a significant and effective influence on improving basic mathematics skills among first-grade students at SD Negeri 55 Pekanbaru, and can therefore serve as a reference for teachers in selecting innovative learning media for lower-grade classrooms.
Improving Evaluation Metrics for Text Summarization: A Comparative Study and Proposal of a Novel Metric Junadhi Junadhi; Agustin Agustin; Lusiana Efrizoni; Finanta Okmayura; Dedi Rahman Habibie; Muslim Muslim
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.547

Abstract

This research evaluates and compares the effectiveness of various evaluation metrics in text summarization, focusing on the development of a new metric that holistically measures summary quality. Commonly used metrics, including ROUGE, BLEU, METEOR, and BERTScore, were tested on three datasets: CNN/DailyMail, XSum, and PubMed. The analysis revealed that while ROUGE achieved an average score of 0.65, it struggled to capture semantic nuances, particularly for abstractive summarization models. In contrast, BERTScore, which incorporates semantic representation, performed better with an average score of 0.75. To address these limitations, we developed the Proposed Metric, which combines semantic similarity, n-gram overlap, and sentence fluency. The Proposed Metric achieved an average score of 0.78 across datasets, surpassing conventional metrics by providing more accurate assessments of summary quality. This research contributes a novel approach to text summarization evaluation by integrating semantic and structural aspects into a single metric. The findings highlight the Proposed Metric's ability to capture contextual coherence and semantic alignment, making it suitable for real-world applications such as news summarization and medical research. These results emphasize the importance of developing holistic metrics for better evaluation of text summarization models.
Pemberdayaan UMKM Batik Muara Takus Kabupaten Kampar Melalui Inovasi Teknologi Produksi dan Digital Marketing Berbasis Kearifan Lokal Fatayat Fatayat; Tisha Melia; Rahmad Kurniawan; Elfizar Elfizar; Haris Tri Saputra; Finanta Okmayura; Boy Sandy Dwi Nugraha H; Khairni Sukmawati; Lina Purwanti
Journal of Digital Community Services Vol. 3 No. 2 (2026): July-Desember
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/dcs.v3i2.87

Abstract

Batik Muara Takus merupakan salah satu komoditas ekonomi kreatif unggulan berbasis warisan budaya lokal yang berkembang di Kecamatan Bangkinang, Kabupaten Kampar, Provinsi Riau. Walaupun memiliki keunikan motif bernilai historis dan estetika tinggi yang terinspirasi dari situs cagar budaya Candi Muara Takus dan ornamen Melayu, mitra pengrajin (K.U.B Maju Jaya Bersama) dihadapkan pada kendala mendasar pada rantai hulu hingga hilir, meliputi teknik produksi manual yang lambat, keterbatasan alat, tidak adanya standarisasi mutu (SOP), pencatatan keuangan yang belum tertib, serta jangkauan pemasaran yang terbatas pada pasar lokal. Kegiatan Pengabdian Pemberdayaan Berbasis Masyarakat (PBM) ini bertujuan untuk meningkatkan kapasitas dan kualitas produksi, memperbaiki tata kelola keuangan usaha, serta memperluas penetrasi pasar melalui difusi teknologi tepat guna dan digital marketing berbasis kearifan lokal. Metode pelaksanaan mengadopsi pendekatan partisipatif yang terbagi dalam lima tahapan terstruktur selama 8 bulan: persiapan dan Focus Group Discussion (FGD), pelatihan teknis dan manajerial, penerapan teknologi tepat guna (kompor batik listrik, cetakan cap komplementer, platform digital), pendampingan intensif dan evaluasi berbasis indikator terukur, serta penjaminan keberlanjutan usaha mandiri. Hasil kegiatan membuktikan peningkatan kapasitas produksi mitra lebih dari 30% per bulan, penurunan tingkat cacat pewarnaan di bawah 5%, terpisahnya keuangan usaha dan rumah tangga dengan formulasi Harga Pokok Penjualan (HPP) yang presisi, serta aktifnya saluran pemasaran daring pada media sosial dan lokapasar nasional. Program ini berhasil mewujudkan transformasi UMKM batik yang adaptif, berdaya saing tinggi, dan mandiri secara berkelanjutan.
Co-Authors Adilah Salsabila Agustin Agustin Boy Sandy Dwi Nugraha H Brian Agung Cahyo Dedi Rahman Habibie Elfizar, Elfizar Fatayat Haris Tri Saputra Jesi Alexander Alim Junadhi Junadhi Khairni Sukmawati Khusnul Fikri Lina Purwanti Lusiana Efrizoni Muslim Muslim Rahmad Kurniawan Tisha Melia Zetra Hainul Putra