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All Journal Unri Conference Series: Community Engagement Jurnal Ilmiah Matematika Realistik
Finanta Okmayura
Universitas Riau
Humanities Mathematics

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Penguatan Branding dan Pemanfaatan Teknologi Digital untuk Meningkatkan Nilai Jual Produk Cencaluk di Desa Kelapapati Laut, Bengkalis Finanta Okmayura; Khusnul Fikri; Brian Agung Cahyo
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.181-186

Abstract

This Community Service Program aimed to increase the competitiveness of cencaluk products as a traditional food typical of Bengkalis through strengthening branding and utilizing digital technology. Cencaluk is a fermented shrimp product that has been passed down through generations and has high cultural value and economic potential. The partner for this activity was the Joint Business Fishermen Group of Kelapapati Laut Village, Bengkalis, which is one of the cencaluk processing community groups in the region. This activity focused on two aspects: training in packaging design and the creation of a distinctive logo/label to strengthen product identity and increase sales value, and training in website and social media management to expand market reach through digital promotion. Implementation methods included counseling, demonstrations, and intensive mentoring. The results of the activity show that partners were able to produce more attractive packaging and logo designs, and had skills in managing digital media as a promotional tool. In addition, understanding of the importance of branding and digital marketing has increased, resulting in more effective marketing strategies. Thus, this program contributed to increase the capacity of partners in developing cencaluk as a superior regional product with high competitiveness.
PENGARUH PENGGUNAAN MEDIA BELAJAR BERBASIS VIDEO ANIMASI TERHADAP KEMAMPUAN MENGENAL ANGKA DAN MENJUMLAHKAN PADA SISWA KELAS 1 SD NEGERI 55 PEKANBARU Adilah Salsabila; Jesi Alexander Alim; Zetra Hainul Putra; Finanta Okmayura
Jurnal Ilmiah Matematika Realistik Vol. 7 No. 1 (2026): JURNAL ILMIAH MATEMATIKA REALISTIK
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/ji-mr.v7i1.907

Abstract

This study aims to determine the effect of using animated video-based learning media on the ability to recognize numbers and perform addition among first-grade students at SD Negeri 55 Pekanbaru. The novelty of this study lies in combining an analysis of the effectiveness of animated video media specifically on the ability to recognize numbers and perform addition in first-grade elementary school students, using a pre-experimental approach based on the N-gain test, which has not been widely applied in this context. This study employed a quantitative approach with an analytical descriptive method. The research population consisted of 17 first-grade students at SD Negeri 55 Pekanbaru in the 2025/2026 academic year. Data were collected through tests and documentation, while data analysis used normality tests, paired sample t-tests, and N-gain tests with the assistance of SPSS version 22. The results showed that the pretest and posttest data were normally distributed (p > 0.05). The paired sample t-test yielded a significant difference between pretest and posttest scores, with t = -14.671 and p = 0.000 (p < 0.05), indicating an average increase of 32.588 points. The N-gain analysis produced an average score of 0.7199, categorized as high, indicating that animated video-based learning media has a high level of effectiveness in improving students' ability to recognize numbers and perform addition. These findings demonstrate that animated video learning media has a significant and effective influence on improving basic mathematics skills among first-grade students at SD Negeri 55 Pekanbaru, and can therefore serve as a reference for teachers in selecting innovative learning media for lower-grade classrooms.
Co-Authors Adilah Salsabila Brian Agung Cahyo Jesi Alexander Alim Khusnul Fikri Zetra Hainul Putra