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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Sains Farmasi dan Kesehatan Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) International Journal of Social and Education (INJOSEDU)
Laode Aharuddin Kapege
Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Halu Oleo
Religion Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary

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APPLICATION OF COMMUNICATION THEORY IN PUBLIC HEALTH CAMPAIGNS Syarifuddin Syarifuddin; Indah Sulistiani; Laode Aharuddin Kapege; Al-Amin
INJOSEDU: International Journal of Social and Education Vol. 2 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

This literature review aims to analyze the effectiveness of communication theories in improving public health campaign outcomes. By studying various sources and related literature, the review identifies how the use of communication theories, such as Meaningful Action Theory, Diffusion of Innovations Theory, and Behavior Change Theory, can provide valuable insights in planning and implementing effective communication strategies in a public health context. From this analysis, the study also considered the influence of technology and media in facilitating the dissemination of health messages, as well as how target audiences receive and process these messages. The results show that the strategic application of communication theory has significant potential in improving the effectiveness of public health campaigns. Key findings highlighted the importance of tailored approaches to specific audiences to increase resonance and relevance of messages, the importance of integrating multimedia communication strategies to extend reach and impact, and the need to understand the dynamics and preferences of target audiences. By strategically applying communication theory in the design and implementation of health campaigns, organizations and practitioners can achieve increased awareness, attitude change, and adoption of desired health behaviors among the broader public. The implications of these findings underscore the importance of a theory-based communication approach in enhancing the effectiveness of public health interventions.
Strategi Komunikasi Persuasif Bidan dalam Meningkatkan Kepatuhan ANC (Antenatal Care) pada Ibu di Wilayah Rural Aditia Silvia Fazila; Indra fara Nisa; Laode Aharuddin Kapege
Jurnal Sains Farmasi Dan Kesehatan Vol. 3 No. 2 (2025): September - Desember
Publisher : CV. ITTC INDONESIA

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Antenatal care (ANC) services play a vital role in reducing maternal and infant morbidity and mortality rates. However, the compliance level of pregnant women with ANC visits in rural areas remains low due to social, cultural, and infrastructural constraints. This study aims to analyze the persuasive communication strategies employed by midwives to enhance ANC compliance, describe the communication interaction process between midwives and pregnant women, and identify the supporting and inhibiting factors affecting the effectiveness of persuasive communication in rural communities. The study used a qualitative approach with a case study design, involving six key informants (midwives, pregnant women, and community leaders) and two triangulation informants (health officers and community health volunteers). Data were collected through in-depth interviews, participant observations, and focus group discussions (FGDs), then analyzed inductively using source triangulation for validity. The findings reveal that effective persuasive communication strategies include empathetic, educational, and socio-community approaches, which are adapted to local cultural values and interpersonal dynamics. The effectiveness of persuasive communication is influenced by midwives’ empathy, community support, and structural conditions of health services. In conclusion, empathy-based and culturally sensitive persuasive communication enhances awareness and strengthens pregnant women’s compliance with regular ANC visits in rural areas.
Peningkatan pemahaman mahasiswa tentang komunikasi pembangunan melalui edukasi berbasis digital Astin .; Sriwangi .; laode Aharuddin Kapege; Aprilia Suci Sanjaya; Rety Reka Merlyns
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This community service program aims to improve students’ understanding of the concept and practice of development communication through a digital education approach. The program was motivated by the limited ability of students to integrate development communication theory with the effective use of digital media. The activity was conducted at the Faculty of Social and Political Sciences, Halu Oleo University, in September 2025, involving 35 Communication Science students. The implementation consisted of four main stages: preparation, digital education sessions, evaluation, and reflection. The materials were delivered through interactive lectures, group discussions, and hands-on activities in creating digital content on development communication themes. The results showed a significant improvement in students’ understanding, with the average score increasing from 61.2 pre-test to 87.5 post-test. Students also demonstrated creativity in producing digital content such as educational videos, infographics, and social campaign posters on sustainable development issues. Moreover, this activity strengthened students’ digital literacy, communication ethics, and participation in local development issues. The digital education approach proved effective in developing communication competencies that are adaptive to technological advancements and societal needs.
Model Komunikasi Dalam Pengembangan Kecakapan Hidup Di Pondok Pesantren Al Hamid Jakarta Timur Riska Rahmawati; LaodeAharuddin Kapege; Laode Abdul Musawir; Munawir
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2280

Abstract

Tujuan penelitian ini adalah untuk mengetahui model komunikasi yang digunakan dalam penanaman kecakapan hidup di Pondok Pesantren Al Hamid yang terletak diJakarta Timur. Metodologi penelitian yang digunakan adalah studi kasus kualitatif. Temuan penelitian menunjukkan bahwa kurikulum yang digunakan merupakan kurikulum terpadu yang mencakup muatan keagamaan, muatan umum, dan kecakapan hidup. Kecakapan hidup tersebut meliputi bakat pribadi, kecakapan sosial, kemampuan akademik, dan kecakapan kerja. Pengembangan keterampilan pribadi dicapai dengan melakukan kegiatan seperti menghadiri kuliahumum, mengikuti muhadhoroh (pertemuan keagamaan Islam), berlatih pencak silat (seni bela diri Indonesia), dan berolahraga. Himpunan Mahasiswa, yang terdiri dari organisasi kemahasiswaan, muhadatsah, dan pramuka, memainkan peran penting dalam mendorong pengembangan keterampilan sosial. Mempelajari Alquran, Hadits, dan kitab Salaf (Kitab Kuning) meningkatkan kemampuan akademik seseorang. Program pertanian terpadu digunakan untuk mendorong perolehan keterampilan kejuruan. Pola komunikasi linier terlihat pada kuliah umum dan kegiatan muhadhoroh (wacana). Paradigma komunikasi interaksional diwujudkan melalui kegiatan muhadatsah yang melibatkan partisipasi dalam perbincangan dan mempelajari kitab-kitab sepertiAl-Quran, Hadits, dan Salaf. Pola komunikasi transaksional digunakan dalam kegiatan kepanduan, organisasi kemahasiswaan, dan pendidikan pertanian.
Karakteristik Komunikasi Politik dalam Pidato Presiden Prabowo Subianto Pelantikan Presiden Republik Indonesia Periode 2024-2029 Laode Aharuddin Kapege; Munawir .
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4009

Abstract

The inaugural speech of President Prabowo Subianto on October 20, 2024, represents a strategic form of political communication aimed at conveying the direction of government policies at the beginning of his administration. This study aims to analyze the characteristics and functions of political communication within the speech. The research employs a descriptive qualitative method using content analysis of President Prabowo Subianto’s inaugural address. The results indicate that the characteristics of political communication in the speech reflect a one-way communication model combined with a strong rhetorical style, emphasizing national unity, economic development, and the strengthening of national defense and security. President Prabowo acts as an elite political communicator who functions as both a policymaker and a public opinion leader. Functionally, the speech serves to inform the public, justify and support governmental policies, build political legitimacy, and initiate dialogue between the government and citizens. Moreover, in the context of international relations, the speech helps construct Indonesia’s political image as a decisive, inclusive, and progressive nation.
Negosiasi Makna dalam Penyelesaian Konflik Interdepartemental: Studi Kasus Komunikasi Organisasi di PT Hania Natura Indonesia Laode Aharuddin Kapege; Munawir .
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v4i1.5083

Abstract

Interdepartmental conflict is an organizational communication problem that may emerge from differences in information, interpretation, interests, and coordination mechanisms among work units. This study aims to analyze how interdepartmental communication operates in resolving conflict between the production and quality departments at PT Hania Natura Indonesia and to identify the communication mechanisms used to restore coordination among employees. This study employs a qualitative approach with a case study design. Data were obtained through in-depth interviews, observation, and documentation involving parties directly related to the conflict. Data analysis consisted of data condensation, data display, and conclusion drawing and verification. The case originated from a change in the net weight specification of a fullcream goat milk product from 27 grams to 23 grams, which was communicated directly by the quality manager to the production leader without adequate coordination with the relevant units. This condition generated different interpretations between the quality and production departments, resulting in rejected production outputs and subsequent rework involving the maintenance department. The findings indicate that the conflict was not solely caused by differences in interests but also by unclear communication channels, weak cross-departmental coordination, and differences in interpreting the specification change. Conflict resolution was conducted through direct dialogue, clarification among managers and team members, and the reconstruction of coordination mechanisms. The study demonstrates that structured and dialogic interdepartmental communication can function as both a preventive and corrective mechanism for managing organizational conflict.
Co-Authors Aditia Silvia Fazila Al-Amin Aprilia Suci Sanjaya Astin Indra fara Nisa La Ode Abdul Musawir, La Ode Ahmad Darwin, Kasman Muslimin Munawir Munawir . Munawir . Rety Reka Merlyns Riska Rahmawati Sriwangi Sriwangi Sulistiani, Indah Syarifuddin Syarifuddin Syarifuddin