Garuda - Garba Rujukan Digital

Defensive Strategy Analysis of Bag Handicraft Industry in SME Centers Yusuf*, Ramayani; Veranita, Mira; Gunardi, Gunardi; Oktaroza, Magnaz Lestira; Cupiadi, Hedi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 14 No 1: April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i1.12471

With the rapid development of technology, various problems arise in producing and marketing handicraft products. Thus, this research aims to determine the survival strategies and provide a clear and detailed picture of the characteristics or attributes of research subjects without testing hypotheses or drawing causal conclusions. The research object is the bag craftsmens in Sukaregang, Garut Regency West Java, Indonesia. Both interview techniques and literacy studies were used to obtain the strengths, weaknesses, opportunities, and threats. Then, weighting is carried out, and a value is given; the weight and value are multiplied to get a total score. The existing IFAS and EFAS values are entered into quadrants. It is found that the position of Sukaregang bag craftsmen is in quadrant 1 which aims to take advantage of internal strengths and external opportunities. The strategy that can be applied is to improve the quality of raw materials so that they can produce good, high-quality, and high-value products. These findings are expected to provide insights for handicrafts to survive this digital era. Keywords: Economy; Management; Defensive Strategy; SWOT; SMEs

Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan di Sarana Olahraga (SOR) Kerkof Garut Kurnaeli, Kurnaeli; Fadhilah, Sarah Nurul; Cupiadi, Hedi
Journal of Knowledge Management Vol 18, No 1 (2024): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v17i2.41668

Penelitian ini untuk mengetahui kepuasan pelanggan dipengaruhi oleh faktor fasilitas dan kualitas pelayanan di Sarana Olahraga Kerkof Garut. Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas dan kualitas pelayanan terhadap kepuasan pelanggan. Metode yang digunakan yaitu metode kuantitatif dengan populasi yaitu pengunjung Kerkof. Data primer diperoleh melalui survei langsung dan wawancara dengan 100 responden, sementara data sekunder berasal dari jurnal, studi literatur, buku, dan internet. Data primer melalui uji asumsi klasik untuk mengukur data valid dalam pengujian hipotesis. Berdasarkan tanggapan responden menunjukkan bahwa variabel fasilitas, kualitas pelayanan dan kepuasan pelanggan memiliki kriteria baik. Pengujian hipotesis menunjukkan bahwa fasilitas dan kualitas pelayanan berpengaruh positif terhadap kepuasan pelanggan. Kesimpulannya, peningkatan fasilitas dan kualitas pelayanan di SOR Kerkof akan meningkatkan kepuasan pelanggan.

Cybersecurity in Digital Supply Chains: A Narrative Review of Threats and Strategic Frameworks for Sustainable Logistics Faisal, Ahmad; Cupiadi, Hedi; Sopannadi
Sinergi International Journal of Logistics Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/sijl.v2i3.728

As global supply chains increasingly digitize their operations, cybersecurity in logistics information systems has become a critical concern. This study aims to synthesize current knowledge on cybersecurity threats, technological advancements, and strategic responses within the logistics sector. A structured narrative review was conducted using IEEE Xplore, Scopus, and Web of Science to identify relevant literature published between 2013 and 2024. The search utilized targeted Boolean combinations incorporating technical and operational keywords to ensure a holistic review. The findings highlight the prevalence of cyber threats such as ransomware, phishing, and DDoS attacks, which significantly affect operational continuity and data integrity. In response, emerging technologies such as blockchain and artificial intelligence are increasingly adopted to enhance detection, transparency, and risk mitigation. Despite these advancements, systemic challenges persist, including the reliance on legacy systems, regulatory fragmentation, and insufficient coordination between public and private sectors. This review emphasizes the need for integrated cybersecurity frameworks that align technical solutions with strategic policy reforms. Effective implementation requires not only technological innovation but also cross-sectoral collaboration, updated regulatory structures, and workforce development. Future research should explore empirical effectiveness, especially in diverse regional contexts, and investigate intersections between cybersecurity, sustainability, and governance. These insights offer a pathway toward resilient and secure logistics systems in a digitalized global economy.

Addressing Financial and Regulatory Challenges in Logistics Hub Development Cupiadi, Hedi; Siswanti, Tutik
Sinergi International Journal of Logistics Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/sijl.v3i1.736

Logistics hubs are integral to regional economic development, offering significant contributions to growth through improved connectivity, trade facilitation, and job creation. This study aims to explore the economic, infrastructural, and governance-related aspects of logistics hubs, synthesizing empirical findings from a wide range of global case studies. Using a systematic review methodology, the study examines the role of multimodal infrastructure, digital technologies, and public-private partnerships in optimizing the performance of logistics hubs. Key findings show that while logistics hubs stimulate economic growth and enhance regional competitiveness, systemic barriers such as regulatory inefficiencies and financial constraints limit their full potential. Additionally, the integration of sustainable practices and social governance is critical for ensuring long-term success. The study highlights the importance of a holistic, cross-sectoral approach to logistics hub development and offers policy recommendations for overcoming existing challenges. Future research should focus on underrepresented regions and adopt interdisciplinary methodologies to address the complex dynamics of logistics hubs in diverse contexts.

Pengembangan Desa Wisata Melalui Rencana Strategis Inovasi Produk Dan Tata Kelola Kelembagaan Bumdes Pada Destinasi Wisata Domba Desa Rancabango Kecamatan Tarogong Kaler Kabupaten Garut Hanifah, Hani Siti; Cupiadi, Hedi; Prayoga, Cepi Juniar; Putri, Marissa Disthy
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2305

Industri pariwisata berpotensi untuk merevolusi banyak bidang ekonomi lokal dengan mengubah pandangan dan cara berpikir masyarakat. Ada banyak potensi yang belum dimanfaatkan untuk pengembangan pariwisata di berbagai tempat wisata Indonesia yang menawan dan beragam. Pengembangan desa wisata dalam hal tata kelola kelembagaan dan inovasi produk yang melibatkan seluruh masyarakat lokal dengan rencana strategi BUMDes untuk memaksimalkan potensi Desa Wisata merupakan langkah penting menuju pencapaian pariwisata berkelanjutan, yang pada gilirannya memerlukan pendekatan holistik dengan melibatkan badan usaha milik desa (BUMDes) untuk memperkuat potensi desa itu sendiri. Pengabdian kepada masyarakat dilakukan melalui seminar dan diskusi kelompok di mana semua peserta berpartisipasi aktif. Menurut sebuah studi yang dilakukan oleh Fakultas Ekonomi Universitas Garut pada tahun akademik 2024/2025 di Desa Wisata Ranbidango, Kecamatan Tarogong Kaler, Kabupaten Garut, pengelolaan kelembagaan BUMDes dan inovasi produk UMKM di desa wisata sangat penting untuk pengembangannya. Untuk mencapai tujuan tersebut, yakni kesejahteraan masyarakat desa, diperlukan kerja sama dan strategi yang matang. Kata Kunci : Inovasi Produk, Tata Kelola, Renstra

The Influence of Service Quality and Price on Customer Satisfaction and Its Impact on Customer Loyalty at BRILink Agent PD. Devisma Nurazizah, Devianti; Hamdani, Nizar Alam; Cupiadi, Hedi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.918

Agen BRILink PD. Devisma, operating in the area of Kantor Unit BRI Samarang Cabang Garut, provides various banking services through BRI mini ATM EDC or BRILink Mobile. The objective of this study is to analyze the effect of service quality and price on customer satisfaction and its impact on customer loyalty at Agen BRILink PD. Devisma. This study employs a quantitative research method using a questionnaire distributed via Google Form to 97 respondents who have conducted transactions at least twice at Agen BRILink PD. Devisma. Data analysis is performed using Structural Equation Modeling (SEM) with Partial Least Square (PLS) technique using SmartPLS 3.0 software. The results of the study indicate that the overall responses of respondents towards service quality, price, customer satisfaction, and customer loyalty fall into the good category. Hypothesis testing shows that service quality and price positively affect customer satisfaction, customer satisfaction positively affects customer loyalty, and service quality positively affects customer loyalty. However, price does not affect customer loyalty, as it is considered higher compared to its competitors. Keywords: Service Quality; Price; Customer Satisfaction; Customer Loyalty

Virtual Account Performance on Student Satisfaction: An Analysis through Perceived Ease of Use and Usefulness Wufron, Wufron; Cupiadi, Hedi; Kurniawan, Deri Alan; Dewi, Artika; Ayuni, Sri
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1493

This study examines the influence of the performance of Bank Negara Indonesia (BNI) Virtual Account (VA) on the satisfaction of Garut University students in paying Single Tuition Fees (UKT). This study uses a quantitative approach with Perceived Ease of Use and Perceived Usefulness as the variables analyzed to measure the influence on VA performance and user satisfaction. The purpose of this study is to find out how the perception of convenience and usability of VA affects student satisfaction. The results show that both the perception of ease of use and the perception of technology benefits contribute significantly to the improvement of VA performance. This improvement in VA performance then has a positive impact on student satisfaction. The research also identified factors such as operational efficiency, security, integration, and customer experience as critical elements of VA performance. Most students find that using VA makes the payment process easier, reduces the time required, and improves the overall user experience. The conclusion of this study is that the perception of the convenience and benefits of VA BNI is very important in creating student satisfaction in the UKT payment process. This suggests that efforts to continuously improve the performance of VA services will contribute to higher user satisfaction.

Pengaruh Website Quality dan Customer Trust terhadap Customer Satisfaction pada Lazada Yulianti, Windi; Nurhasan, Rohimat; Cupiadi, Hedi
Journal of Knowledge Management Vol 16 No 2 (2022): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v16i2.3134

Metode yang dilakukan yaitu deskriptif dan verifikatif. Rekapitulasi tanggapan konsumen terhadap variabel website quality diperoleh kriteria cukup baik. Hal ini menunjukan bahwa konsumen merasa sudah cukup terhadap kualitas pada website di Lazada. Bisa dilihat pada tabel diatas pada dimensi kualitas informasi diperoleh skor paling tinggi yaitu sebesar 296, hal ini menunjukan bahwa informasi-informasi yang diberikan cukup terperinci sehingga konsumen bisa memahami informasi tersebut dengan cukup baik. Hasil dari rekapitulasi tanggapan konsumen terhadap variabel Customer Trust diperoleh kriteria cukup baik. Hal ini menunjukan bahwa secara keseluruhan konsumen sudah merasa cukup percaya terhadap Lazada, bisa dilihat pada tabel di atas pada dimensi integritas dan predictability memperoleh hasil paling besar yaitu 292, hal ini menunjukan bahwa konsumen cukup percaya ketika Lazada memenuhi permintaan yang dibutuhkan, Lazada juga cukup jujur ketiak memberikan informasi terhadap produk yang di jual dan selalu konsisten ketika memberikan informasi tanpa mengurangi dan melebihkan informasi tersebut. Hasil dari rekapitulasi tanggapan konsumen terhadap variabel Customer Satisfaction diperoleh kriteria cukup baik. Hal ini menunjukan bahwa secara keseluruhan konsumen sudah merasa cukup puas terhadap Lazada, bisa dilihat pada tabel di atas pada dimensi kualitas produk memperoleh hasil paling besar yaitu 309, hal ini menunjukan bahwa konsumen cukup puas dengan produk yang dibeli karena produk tersebut sesuai dengan yang di informasikan.

Pengaruh Product Attribute dan Variety Seeking terhadap Perilaku Brand Switching Kartu Internet pada Masa Pandemi Covid-19 di Kabupaten Garut Rahmania, Sifa; Setiawan, Rahyuniati; Cupiadi, Hedi
Journal of Knowledge Management Vol 17 No 1 (2023): Journal Of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v17i1.3140

Dengan meningkatnya layanan komunikasi dan meningkatnya pengguna internet di Indonesia, masing-masing provider kartu internet berlomba untuk memberikan pengalaman terbaik kepada konsumen. Konsumen dihadapkan pada berbagai macam merek dengan product attribute menarik yang dapat memicu berbagai perilaku pembelian mencari keberagaman, sehingga konsumen tidak akan sepenuhnya loyal dan akan berujung pada perilaku brand switching. Penelitian ini bertujuan untuk mengetahui pengaruh product attribute dan variety seeking terhadap perilaku brand switching kartu internet pada masa pandemi covid-19 di Kabupaten Garut. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif dan asosiatif. Teknik pengumpulan data melalui observasi, wawancara, dan kuesioner yang disebar kepada 96 responden yang dianalisis menggunakan analisis regresi linier berganda. Berdasarkan tanggapan responden dinyatakan bahwa product attribute, variety seeking, dan brand switching berada pada kategori baik. Hasil pengujian hipotesis menyatakan bahwa variabel product attribute dan variety seeking secara parsial berpengaruh terhadap perilaku brand switching kartu internet pada masa pandemi covid-19 di Kabupaten Garut.

Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan di Sarana Olahraga (SOR) Kerkof Garut Kurnaeli, Kurnaeli; Fadhilah, Sarah Nurul; Cupiadi, Hedi
Journal of Knowledge Management Vol 18 No 1 (2024): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v17i2.41668

Penelitian ini untuk mengetahui kepuasan pelanggan dipengaruhi oleh faktor fasilitas dan kualitas pelayanan di Sarana Olahraga Kerkof Garut. Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas dan kualitas pelayanan terhadap kepuasan pelanggan. Metode yang digunakan yaitu metode kuantitatif dengan populasi yaitu pengunjung Kerkof. Data primer diperoleh melalui survei langsung dan wawancara dengan 100 responden, sementara data sekunder berasal dari jurnal, studi literatur, buku, dan internet. Data primer melalui uji asumsi klasik untuk mengukur data valid dalam pengujian hipotesis. Berdasarkan tanggapan responden menunjukkan bahwa variabel fasilitas, kualitas pelayanan dan kepuasan pelanggan memiliki kriteria baik. Pengujian hipotesis menunjukkan bahwa fasilitas dan kualitas pelayanan berpengaruh positif terhadap kepuasan pelanggan. Kesimpulannya, peningkatan fasilitas dan kualitas pelayanan di SOR Kerkof akan meningkatkan kepuasan pelanggan.

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