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Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan di Laulau Cafe Lebak Bulus Noviyanti, Iis; Asmalah, Lia; Oktarini, Riri
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1317

Abstract

In today’s competitive cafe industry, customer satisfaction has become a crucial determinant of business sustainability and growth. LauLau Cafe Lebak Bulus faces the challenge of maintaining customer loyalty while delivering high-quality service and reasonable pricing. This study aims to examine the effect of service quality and price, both partially and simultaneously, on customer satisfaction at LauLau Cafe Lebak Bulus. A quantitative research approach with a survey method was employed. The population consisted of 7,655 cafe consumers, and a sample of 99 respondents was determined using Slovin’s formula and selected through simple random sampling. Data were collected through a structured questionnaire distributed directly and via WhatsApp, designed using Google Forms with closed-ended Likert scale questions. Data analysis was conducted using SPSS 26, including descriptive statistics, validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that both service quality and price have a positive and significant effect on customer satisfaction, individually and simultaneously. This finding highlights that customer satisfaction is influenced not only by the quality of service but also by the perceived fairness of pricing. Therefore, cafe management should continuously enhance service quality while maintaining competitive pricing strategies to foster customer loyalty, improve retention, and strengthen market position sustainably.
THE EFFECT OF DISCIPLINE AND MOTIVATION ON EMPLOYEE PERFORMANCE IN THE GIORDANO LADIES DIVISION AT PT. GIORDANO INDONESIA Oktarini, Riri; Rahman, Ana Septia; Permada, Dewi Nari Ratih
International Journal Multidisciplinary Science Vol. 3 No. 2 (2024): June: International Journal Multidiciplinary
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i2.1515

Abstract

The objective of this research is to determine the influence of discipline and motivation on employee performance in the Giordano Ladies division at PT. Giordano Indonesia. This study employs a quantitative approach with associative methods. Data collection techniques were carried out through questionnaires. The research population includes all employees of the Giordano Ladies division at PT. Giordano Indonesia, totaling 60 individuals. Data analysis techniques use multiple linear regression analysis with the assistance of SPSS 25.00 software. The results of this study indicate that there is a positive and significant influence of discipline and motivation on the performance of employees in the Giordano Ladies division at PT. Giordano Indonesia. The research also found that there is a positive and significant influence of motivation on the performance of employees in the Giordano Ladies division at PT. Giordano Indonesia. The results show that there is a positive and significant joint influence of discipline and motivation on the performance of employees in the Giordano Ladies division at PT. Giordano Indonesia.
ROLE OF COMPENSATION IN IMPROVING EMPLOYEE WORK PRODUCTIVITY AT PT. INFOMEDIA NUSANTARA, OCC DWS PROJECT DIVISION, SOUTH JAKARTA Rahman, Ana Septia; Permada, Dewi Nari Ratih; Oktarini, Riri
International Journal Multidisciplinary Science Vol. 4 No. 1 (2025): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v4i1.1920

Abstract

This study analyzes the role of compensation in improving employee productivity at PT. Infomedia Nusantara, OCC DWS Project Division, South Jakarta. Using a qualitative descriptive approach, the study involves interviews, observations, and documentation, focusing on 80 employees. Compensation, both financial and non-financial, is examined for its impact on motivation and productivity. Financial compensation includes salaries, bonuses, and insurance, while non-financial aspects cover recognition and a positive work environment. Findings reveal that compensation significantly influences employee productivity. Financial compensation, such as timely salary payments and performance-based incentives, increases employee motivation and satisfaction, leading to improved task completion and efficiency. However, the suspension of annual leave during the pandemic negatively impacted morale and work-life balance, highlighting the importance of maintaining non-financial compensation for sustained productivity. The SWOT analysis underscores the strengths of robust infrastructure and certified employees but identifies challenges, such as limited training opportunities and reduced benefits. To address these, the study suggests enhancing financial rewards and reintroducing non-financial benefits, such as flexible leave policies. This research concludes that fair and consistent compensation enhances employee performance, benefiting both employees and the organization. PT. Infomedia Nusantara is encouraged to balance financial and non-financial compensation to maintain employee satisfaction and productivity.