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All Journal Jurnal The Messenger Jurnal Studi Komunikasi CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK COMMENTATE: Journal of Communication Management Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat THE COMMERCIUM
Setianingrum, Vinda Maya
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Menembus Media dengan Pena Guru: Inovasi Literasi Populer di Labschool UNESA Setianingrum, Vinda Maya; Sukardani, Puspita Sari; Aji, Gilang Gusti; Islam, Muhammad Ariffudin; Pramana, Pramana
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2025): Mei
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v4i2.184

Abstract

Transformasi peran guru dalam era digital menuntut keterampilan baru, termasuk kemampuan menulis artikel populer sebagai media refleksi, komunikasi publik, dan penguatan profesionalisme. Sayangnya, masih banyak guru yang belum terbiasa menulis atau mengalami hambatan dalam mempublikasikan gagasannya ke ruang publik. Program pengabdian ini bertujuan untuk meningkatkan kapasitas menulis artikel populer bagi guru-guru Labschool UNESA melalui pelatihan partisipatif dan pendampingan intensif. Menggunakan pendekatan Participatory Action Research (PAR), kegiatan ini melibatkan 20 guru dari dua lokasi Labschool UNESA yang mengikuti tiga tahapan utama: asesmen kebutuhan, pelatihan menulis dan pendampingan, serta evaluasi dan publikasi karya. Hasil kegiatan menunjukkan peningkatan signifikan dalam keterampilan menulis, refleksi kritis, serta keberanian peserta dalam mengirimkan naskah ke media daring. Dua artikel peserta bahkan berhasil dimuat di media massa lokal. Lebih jauh, kegiatan ini berdampak pada pembentukan budaya literasi kolaboratif dan semangat pembelajaran sepanjang hayat. Evaluasi formatif dan sumatif menunjukkan bahwa pendekatan berbasis praktik nyata, refleksi pengalaman, dan komunitas belajar efektif dalam mengatasi hambatan psikologis dan teknis peserta. Kesimpulannya, pelatihan menulis artikel populer berpotensi menjadi strategi pemberdayaan guru dan media literasi pendidikan yang demokratis. Program ini direkomendasikan untuk direplikasi di sekolah lain dengan dukungan kelembagaan berkelanjutan guna menciptakan ekosistem pendidikan yang lebih reflektif, komunikatif, dan transformatif.
Interactivity on Government Social Media to Improve Public Services Aji, Gilang; Sukardani, Puspitasari; Setianingrum, Vinda Maya; Indrajayani, Galuh Gita
COMMENTATE: Journal of Communication Management Vol. 4 No. 1 (2023): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103004120232

Abstract

Social media is considered to be able to support public service activities by the government by encouraging transparency, creating interaction with citizens, and building collaboration with citizens. The key must be to build an interactive relationship between the government (the organizer of the state authority) and the community. The problem is that our social media has not been used enough for interaction or even only aims to communicate one way. This research is an advanced stage of various previous studies on the use of social media for the Government, especially local governments. There is a tendency to direct the object not on the main government account to become a more specific agency/agency in charge of public services. The researcher wants to see the interactive pattern that occurs on Instagram @dishubsurabaya which is managed by the Surabaya transportation service in order to provide better service. The research was conducted using a case study method by extracting data through interviews with both parties: the government and citizens. The results show that agencies and citizens benefit together when they can connect. To achieve this, the first step is to build a new creative message and then seek interactivity with the availability of a team that is always ready to respond to questions and complaints.
PENGARUH SOCIAL MEDIA MARKETING PADA INSTAGRAM STASIUN DANGDUT JTV TERHADAP BRAND AWARENESS JTV SURABAYA Harydar, Azizah Dwiputri; Setianingrum, Vinda Maya
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58753

Abstract

Tujuan penelitian ini adalah untuk mengetahui apakah terdapat pengaruh yang signifikan antara social media marketing pada Instagram Stasiun Dangdut JTV terhadap brand awareness JTV Surabaya. Metode penelitian dalam penelitian ini adalah dengan menggunakan pendekatan kuantitatif deskriptif dengan metode penelitian analisis pengaruh. Penelitian ini bermaksud untuk mengetahui optimalisasi dari adanya social media marketing yakni dengan mengukur tingkat brand awareness yang telah didapatkan oleh pengikut Instagram Stasiun Dangdut JTV Surabaya. Hasil penelitian menunjukkan program televisi lokal Stasiun Dangdut JTV Surabaya telah memanfaatkan media sosial Instagram miliknya dengan baik sehingga dapat mempengaruhi pengikutnya yakni menimbulkan kesadaran merek tahap akhir yaitu Puncak Pikiran (Top of Mind) hingga dapat memasukkan merek JTV Rek (Surabaya) ke dalam kategori pelopor program dangdut stasiun televisi lokal.
PENGARUH STRATEGI MARKETING COMMUNICATION TERHADAP KEPUASAN PELANGGAN SHOPEE FOOD DI SIDOARJO Akmal, Ichsanuddin; Setianingrum, Vinda Maya
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59403

Abstract

Online shopping activities have now become a trend in society. One of the marketplace applications that is currently being used is the Shopee application. Shopee is not only engaged in e-commerce, but also develops business in the food sector or commonly called "Shopee Food". This feature is one of Shopee's development efforts in accommodating convenience for its consumers in purchasing food or drinks online. This study aims to determine how much influence Marketing Communication has on Shopee Food customer satisfaction in Sidoarjo. This research is quantitative research with a cross sectional approach. The data used are primary data and secondary data collected through observation, distributing questionnaires, and documentation. The population used was Shopee Food customers in Sidoarjo with a sample of 96 respondents who were taken using accidental sampling technique. The validity test and reliability test were used to test the validity of the data in this study. Furthermore, the data were analyzed using a simple linear regression test. The results showed that marketing communication strategy affects Shopee food customer satisfaction in Sidoarjo with a percentage of 32.6%. The remaining 67.4% (100%-32.6%) is caused by other factors, namely product quality, service quality, and pricing. Partial and simultaneous test results show that marketing communication strategies affect Shopee food customer satisfaction in Sidoarjo. This research is expected to be utilized to improve marketing communication strategies in order to make customers satisfied, as well as a reference for improvement for further research.
STRATEGI SALES PROMOTION DALAM MENINGKATKAN PENJUALAN INDIHOME DENGAN PENDEKATAN STOP-SIT: (Studi Kasus IndiHome Cikarang Barat PT. Telkom Indonesia) Kirana, Rahmania Mega; Setianingrum, Vinda Maya
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.62481

Abstract

This research aims to discover the sales promotion strategies implemented by IndiHome Cikarang Barat using the STOP-SIT approach. The STOP-SIT approach is applied comprehensively, encompassing market segmentation, targeting, objectives, positioning, tool selection, integration of online and offline strategies, and continuous monitoring and evaluation. The results indicate that there are three main segments targeted by IndiHome Cikarang Barat: students and productive workers (17-40 years old) as the primary target, business owners (30-50 years old) as the secondary target, and homeowners (40-60 years old) as the tertiary target. IndiHome Cikarang Barat positions itself as a superior solution by offering reliable connectivity, extensive network coverage, and flexible service package options, addressing the dissatisfaction of the community with local WiFi services. Online strategies include the IndiHome Virtual Run and Ride, e-sports competitions, collaborations with online streaming platforms, bundling promotions, and content marketing. Offline strategies include participation in local events, booth openings, the role of WiFi.ID Corner, and open table activities.
Crisis, voice, reputation: organisational communication and university response to sexual violence cases Setianingrum, Vinda Maya; Pramana
Jurnal Studi Komunikasi Vol. 10 No. 1 (2026)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v10i1.11360

Abstract

This study examined how organisational communication constitutes crisis response, voice, and legitimacy in university sexual violence cases in Indonesia, a socio-political context shaped by strong cultural hierarchies, legal–bureaucratic governance and an ongoing transition from a culture of silence towards digitally mediated transparency. Drawing on a qualitative multiple-case study of Universitas Indonesia (UI), Universitas Riau (UNRI), and Universitas Andalas (UNAND), the study integrates the Communicative Constitution of Organisations (CCO) perspective with Rhetorical Arena Theory (RAT) to move beyond what universities formally stated towards how organisational reality, authority, and moral legitimacy were communicatively produced during crises. The findings indicate distinct communicative patterns across cases. Dialogic engagement was associated with the preservation of legitimacy, reactive communication facilitated short-term reputational repair, whereas bureaucratic shielding—manifested through reliance on procedural language, regulatory formalism, and strategic silence—intensified public scrutiny and moral contestation. Within the Indonesian digital public sphere, viral social media discourse functioned as a secondary constitutional force, capable of overriding formal organisational texts and compelling institutional responses. More importantly, the study demonstrates that control-oriented crisis communication strategies frequently backfired, as attempts to manage or conceal crisis narratives amplified counter-narratives and weakened institutional moral authority. This reinforces the long-standing insight that the cover-up may be more damaging than the crisis itself. The study contributes to organisational and crisis communication scholarship by challenging assumptions of centralised control and reputational management. It shows that, in morally charged crises such as sexual violence, legitimacy in Indonesian universities is grounded less in image maintenance and more in moral authority enacted through communicative openness, accountability, and dialogic engagement.
Co-Authors Adani, Naufal Sallahudin Aji, Gilang Aji, Gilang Gusti Akmal, Ichsanuddin Andriyanto Andriyanto Eli Purwati, Eli Fuada, Sofia Nurul Haris Annisari Indah Nur Rochimah Harydar, Azizah Dwiputri Huda, Anam Miftahul Indrajayani, Galuh Gita Islam, Muhammad Ariffudin Kirana, Rahmania Mega Napitupulu, Pesta Asni Nuriyah, Tika Nadhifatun Peris, Mutiara Putri Pramana Pramana, Pramana Prayagati, Rosa Petrinevanti Rasendriya Rezalina, Ayu Rezalina Rifqi Abdul Aziz Sertiana, Indira Sukardani, Puspita Sari Sukardani, Puspitasari Utari, Prahastiwi