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All Journal E-Journal of Tourism Komunikator Semiotika: Jurnal Komunikasi PRoMEDIA Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Manajemen Komunikasi The Journal of Society and Media PERSPEKTIF Jurnal Pengabdian dan Kewirausahaan Al-Maquro' : Jurnal Komunikasi dan Penyiaran Islam Al-Maquro\': Jurnal Komunikasi dan Penyiaran Islam KHIDMATUNA: Jurnal Pengabdian Masyarakat Jurnal Spektrum Komunikasi PANDAWA : Jurnal Pengabdian kepada Masyarakat
Sugeng Wahjudi
Universitas Bunda Mulia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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RELASI DAN PERAN AKTOR DALAM PEMANFAATAN RPTRA KELURAHAN PEJAGALAN JAKARTA UTARA Sugeng Wahjudi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.9 KB) | DOI: 10.30813/bricolage.v4i01.1648

Abstract

ABSTRACTThe development and optimization of RPTRA function as public space in Kelurahan Pejagalan generates clicks of communication nodes that make the utilization or maintenance of RPTRA complex and complicated. This research tries to reveal how role and relation of the actors in RPTRA management. The method used is the analysis of communication network patterns by making the matrix of communication relations between actors observed from the results of questionnaires and interview questions, sociometric analysis done by descriptive approach. These communication network data were analyzed with UCINET VI. The result of the research with the sociogram analysis showed that the average of individuals in the group had good connectivity with each other. Opinion leaders are still dominated by the formal leaders of Lurah and Ibu Lurah as well as RPTRA coordinator appointed and responsible to the lurah.Keywords: clicks, actor relation, sociometry, opinion leaderABSTRAKPengembangan dan optimalisasi fungsi RPTRA sebagai ruang publik di Kelurahan Pejagalan menghasilkan klik simpul-simpul komunikasi yang membuat pemanfaatan atau pemeliharaan RPTRA menjadi kompleks dan rumit. Penelitian ini berusaha mengungkapkan bagaimana peran dan relasi para aktor dalam pengelolaan RPTRA. Metode yang digunakan adalah analisis pola jaringan komunikasi dengan cara membuat matriks hubungan komunikasi antar aktor yang diamati dari hasil pertanyaan kuesioner dan interview, analisis sosiometri dilakukan dengan pendekatan deskriptif. Data jaringan komunikasi ini dianalisis dengan UCINET VI. Hasil penelitian dengan analisis sosiogram menunjukan rerata individu dalam kelompok memiliki keterhubungan yang baik satu sama laiin. Opinion leader masih didominasi oleh pimpinan formal yaitu Lurah dan Ibu Lurah serta koordinator RPTRA diangkat dan bertanggung jawab terhadap lurah.Kata Kunci: klik, relasi aktor, sosiometri, opinion leader
Pengaruh Terpaan Iklan dan Kesadaran Merek Terhadap Keputusan Membeli Tiket Pesawat di Aplikasi TIKET.COM Andrew Kesuma; Sugeng Wahjudi; Dinar Ayu Chandra Agustin
PRoMEDIA Vol 7, No 2 (2021): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v7i2.5499

Abstract

AbstractThis study aims to analyze and explain: (1) the effect of advertising exposure on the decision to buy airline tickets on the Tiket.com application; (2) the Effect of Brand Awareness on the Decision to Buy Airline Tickets on the Tiket.com Application; (3) the influence of simultaneous advertising exposure and brand awareness on the decision to buy airline tickets on the Tiket.com application. This study uses a quantitative approach. The data collection used in this research is a survey method. The distribution of the questionnaire was carried out using Google Forms. The sample used is 100 respondents who are users of the tiket.com application set using the slovin formula. Data analysis using SPSS 25 program. The results and conclusions of this study show: (1) Based on the results of multiple correlation testing, simultaneously between the variables of Advertising Exposure and Brand Awareness on Buying Decisions there is a close and strong relationship; (2) Based on the results of the regression test that has been done by the researcher, there is a positive effect. If Advertising Exposure increases, the decision to buy Airplane Tickets on the Tiket.com Application will also increase, as well as the increase in Brand Awareness will also increase the decision to Buy Airplane Tickets on the Tiket.com application; (3) Based on the T test conducted by the researcher. Advertising Exposure has a positive influence on the Decision to Buy Airplane Tickets on the Tiket.com Application, so Ha is accepted, Ho is rejected and Brand Awareness has a positive influence on the Decision to Buy Airplane Tickets on the Tiket.com Application, so Ha is accepted, Ho is rejected; (4) Based on the results of the F test that has been carried out by the researcher. Simultaneously shows that Advertising Exposure and Brand Awareness have a positive and significant influence on the Decision to Buy Airplane Tickets on the Tiket.com ApplicationKeywords: Format, Writing, AbstractionAbstraksiPenelitian ini bertujuan untuk menganalisis dan menjelaskan: (1) Pengaruh Terpaan Iklan Terhadap Keputusan Membeli Tiket Pesawat di Aplikasi Tiket.com; (2) Pengaruh Kesadaran Merek Terhadap Keputusan Membeli Tiket Pesawat di Aplikasi Tiket.com; (3) Pengaruh Terpaan Iklan dan Kesadaran Merek secara simultan Terhadap Keputusan Membeli Tiket Pesawat di Aplikasi Tiket.com. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data yang digunakan dalam penelitian ini adalah metode survei. Penyebaran kuesioner dilakukan dengan menggunakan google forms. Sampel yang digunakan berjumlah 100 responden merupakan pengguna aplikasi tiket.com ditetapkan menggunakan rumus slovin. Analisis data menggunakan program SPSS 25. Hasil dan kesimpulan dari penelitian ini menunjukan: (1) Berdasarkan hasil dari pengujian korelasi berganda, secara simultan antara variabel Terpaan Iklan dan Kesadaran Merek terhadap Keputusan Membeli terdapat hubungan yang erat dan kuat; (2) Berdasarkan hasil uji regresi yang sudah dilakukan oleh peneliti terdapat pengaruh positif. Jika Terpaan Iklan naik maka keputusan membeli Tiket Pesawat di Aplikasi Tiket.com akan naik pula, demikian juga dengan kenaikan Kesadaran Merek juga akan meningkatkan keputusan Membeli Tiket Pesawat di aplikasi Tiket.com; (3) Berdasarkan uji T yang dilakukan oleh peneliti. Terpaan Iklan memiliki pengaruh positif terhadap Keputusan Membeli Tiket Pesawat di Aplikasi Tiket.com, sehingga Ha diterima, Ho ditolak dan Kesadaran Merek memiliki pengaruh positif terhadap Keputusan Membeli Tiket Pesawat di Aplikasi Tiket.com, sehingga Ha diterima, Ho ditolak; (4) Berdasarkan hasil uji F yang telah dilakukan oleh peneliti. Secara simultan menunjukkan bahwa Terpaan Iklan dan Kesadaran Merek memiliki pengaruh positif dan signifikan terhadap Keputusan Membeli Tiket Pesawat di Aplikasi Tiket.comKata Kunci: Terpaan Iklan, Kesadaran Merek, Keputusan Membeli
Brand Equity Review: Sales Promotion Role in Tropicana Slim Purchasing Decision Michelle Michelle; Sugeng Wahyudi; Rustono Farady Marta
Komunikator Vol 14, No 1 (2022)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.11948

Abstract

As a top Indonesian product, Tropicana Slim seems to give new solutions to enjoying sweet taste widely used in Indonesian cuisine without worrying about the negative impacts often feared by the public, such as obesity and diabetes. Tropicana Slim’s achievements as the top brand for five years have several factors in consumer purchasing decisions that could lead to product loyalty under the Tropicana Slim brand. Therefore, this study aims to see the role of brand equity which consist of brand image, brand awareness, and sales promotion of Tropicana slim products introduced by PT Nutrifood Indonesia through their Instagram account @tropicanaslim leads to purchasing decisions. This research was carried out from March until April 2021 using a positivism paradigm with a quantitative approach and content analysis using visuals and text from 16 posts on their Instagram account. This research indicates the role of brand equity in the form of brand image with a frequency value of 42,03%, brand awareness with 26,09%, and sales promotion with a frequency of 31,88% on purchasing decisions. It can be concluded that the postings on the @tropicanaslim Instagram account take the role of elements of brand equity and sales promotion in purchasing decision process. 
Interaksi Personal Barista Dengan Konsumen Di Crematology Coffee Jakarta Sugeng Wahjudi; Thoefilus Pratama Putra
Al-Maquro\': Jurnal Komunikasi dan Penyiaran Islam Vol 3 No 1 (2022): Al-Maquro' Jurnal Komunikasi Dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah IAI Uluwiyah Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47759/maquro.v3i1.301

Abstract

Penelitian ini bertujuan untuk mengetahui dan memahami bagaimana pentingnya Interaksi Personal antara Barista dengan Konsumen, dan melihat bagaimana proses komunikasi tersebut menciptakan dan mempengaruhi kepuasan konsumen khususnya Interaksi Personal antara Barista dengan Konsumen di Crematology Coffee Jakarta. Peneliti menggunakan metode penelitian kualitatif dengan metode studi kasus. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Teori yang digunakan dalam penelitian merupakan teori Pertukaran Sosial yang mengkaji bahwa tindakan dan keputusan didasari dengan persepsi mengenai biaya atau usaha yang akan dikeluarkan, dan imbalan atau feedback yang akan didapatkan. Hasil penelitian ditemukan bahwa rata-rata konsumen sudah merasa cukup bahkan puas dengan layanan yang diberikan oleh barista di Crematology Coffee, dikarenakan kesesuaian dengan prosedur atau SOP, keramahan dan welcomenya barista, dan juga komunikasi yang interaktif yang diciptakan oleh barista berupa tindakan responsif dan komunikatif langsung dengan konsumennya.
Interaksi Personal Barista Dengan Konsumen Di Crematology Coffee Jakarta Sugeng Wahjudi
Al-Maquro\': Jurnal Komunikasi dan Penyiaran Islam Vol 3 No 1 (2022): Al-Maquro\': Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah IAI Uluwiyah Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.384 KB)

Abstract

This study aims to find out and understand the importance of personal interaction between baristas and consumers, and to see how the communication process creates and affects consumer satisfaction, especially personal interactions between baristas and consumers at Krematology Coffee Jakarta. Researchers used qualitative research methods with case study methods. Data collection techniques using observation, interviews, and documentation. The theory used in this research is Social Exchange theory which examines that actions and decisions are based on perceptions of the costs or efforts that will be incurred, and the imbalance or feedback that will be obtained. The results showed that the average consumer was quite satisfied with the services provided by the barista at Crematology Coffee, in accordance with the procedure or SOP, the barista was ready and welcome, and also interactive communication made by the barista in the form of responsive and communicative actions directly with consumers.
INTRODUCTION TO CULTURAL LITERACY AND CONFLICT PREVENTION IN INDONESIA: PENGENALAN LITERASI BUDAYA DAN PENCEGAHAN KONFLIK DI INDONESIA Vidya Kusumawardani; Dinar Ayu Chandra Agustin; Riong Seulina; Danang Trijayanto; Sugeng Wahyudi
KHIDMATUNA: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2023): Juni
Publisher : STAI Al Fithrah Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36781/khidmatuna.v2i1.441

Abstract

 This Community Service activity with the theme of cultural literacy was carried out on July 26 2022 with the title Introduction to Cultural Literacy and Conflict Prevention in Indonesia which was held at SMAN 40 Jakarta. The data collection method for outreach activities was carried out using quantitative data using a questionnaire using the Likert Scale approach consisting of SS, S, KS, TS, and STS during the pre-test and piost test which consisted of 10 questions. From the results of the pre-test data above, it can be concluded that of the 33 students, each of them already understands the importance of cultural literacy to prevent conflicts that occur in Indonesia which include question 1 (72%), question 2 (45%), question 3 (54%) ), question 4 (57%), question 5 (48%), question 6 (60%), question 7 (54%), question 8 (54%), question 9 (60%), and question 10 (78% ). Meanwhile, from the post test data, it can be concluded that of the 33 students, each of them already understands the importance of cultural literacy to prevent conflicts that occur in Indonesia which include question 1 (75%), question 2 (45%), question 3 (69%), question 4 (51%), question 5 (51%), question 6 (57%), question 7 (63%), question 8 (63%), question 9 (75%), and question 10 (72%). With an increase in students' understanding related to cultural literacy, this is in accordance with the program launched by the Ministry of Education and Culture which is to provide understanding to students related to attitudes to be able to respect each other, appreciate pluralism that exists in Indonesian society which is very vulnerable to racial conflicts.
Komparatif Kontruksi Isu pada Berita Pengangkatan Basuki Tjahaja Purnama sebagai Komisaris Utama Pertamina: Analisa Framing pada berita Kompas dan Media Indonesia sugeng wahjudi; Andreas Praditya Tegar Pradana
Jurnal Spektrum Komunikasi Vol 8 No 1 (2020): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v8i1.67

Abstract

The issue of the appointment of Basuki Tjahaja Purnama as Pertamina's Chief Commissioner has been hot news by the media. Mass media which is a channel of mass communication has a great power to create public opinion. That is because in carrying out their news, the media are believed to have constructed reality to suit the ideology of the media. The author analyzed Harian Kompas and Media Indonesia in reporting on this issue. This study uses Pan and Kosicki Framing Analysis with a constructivist paradigm because the writer wants to see how the two media construct a phenomenon. The character of this research is comparative because the author wants to compare the differences in the viewpoints of the two print media. The results obtained from this study found that Harian Kompas appeared to be more credible and neutral in its reporting. This can be seen from the completeness of the news element, the use of supporting data in conveying the facts, the use of more than two sources, and the use of more neutral language. While Media Indonesia seems less credible and slightly biased towards the figure of Basuki Tjahaja Purnama. This can be seen from the incomplete elements of the news, the lack of data and sources, and the use of language that seems to support the figure of Basuki.
Penyuluhan Strategi Membangun Brand Awarness Produk pada Anggota PKK di Warakas Dinar Ayu Chandra Agustin; Vidya Kusumawardhani; Indrawati Indrawati; Dewi Maria Herawati; Sugeng Wahjudi; Danang Trijayanto
PANDAWA : Jurnal Pengabdian kepada Masyarakat Vol 2, No 1 (2023): PANDAWA: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/pandawa.v2i1.6961

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Perkembangan teknologi mengubah gaya hidup masyarakat salah satunya adalah kegiatan pemasaran yang awalnya dilaksankan secara konvensional kini beralih menjadi digital. Pemasaran digital adalah kegiatan pemasaran yang memanfaatkan internet untuk dapat menjangkau pasar yang luas. Salah satu strategi digital marketing adalah dengan membentuk, mempertahankan dan meningkatkan brand awareness pada calon konsumen. Namun sayangnya masih banyak pelaku usaha yang telah melakukan digital marketing dalam usaha atau produknya tetapi kurang memahami fungsi dan peran brand awareness, sehingga hasil dari pemasaran yang dilakukan kurang memuaskan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan penyuluhan strategi membangun brand awareness bagi masyarakat yang mayoritas bermatapencaharian sebagai pedangang, yakni di kelurahan warakas, kecamatan Tanjung Priok, Jakarta Utara. Metode yang digunakan yakni, observasi, ceramah, diskusi dan evaluasi kuantitatif. Dari hasil kegiatan diperoleh bahwa 93,3% peserta menjadi lebih memahami menganai brand awareness, keuntungan apasaja yang didapatkan ketika menerapkan brand awareness pada produk dan mengetahui cara-cara untuk membentuk brand awareness.
Konstruksi Citra Destinasi Wisata Gedung Juang45 Bekasi Dalam Berita Media Daring Tribunnews Ralvin Januar Wijaya; Bernard Realino Danu Kristianto; Rustono Farady Marta; Sugeng Wahyudi
PERSPEKTIF Vol. 10 No. 2 (2021): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v10i2.4863

Abstract

Online media in the era of digitalization has become an alternative choice for people in seeking information to replace conventional mass media. This study aims to see the relationship of online media in the development of tourist destinations in Gedung Juang45 in Bekasi Regency. This research uses a qualitative descriptive method, with the Pan and Kosicki framing analysis technique. The online media studied was Tribunnews to see news narratives in the 2019 to 2020 period using discourse analysis. News was analyzed by selecting topics related to the development of the Gedung Juang45 in Bekasi Regency on the Tribunnews Online Media Content. There were two news stories in March and August 2019, which mostly criticized the Bekasi Regency Government (Pemkab. Bekasi). On the other hand, when entering February to December 2020, researchers managed to find 13 supporting news for Pemkab. Bekasi regarding the construction of the Gedung Juang45. The results showed that of the 13 news, there is the same narrative to form the image construction of the Pemkab. Bekasi in increasing tourism, especially the Gedung Juang45 Tourism Destination.
Difusi Inovasi dan Komunikasi Persuasi Terhadap Adopsi Program Siaran Televisi Digital Wahjudi, Sugeng; Agnes, Valentina
PRoMEDIA Vol 8, No 2 (2022): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v8i2.6624

Abstract

Proses digitalisasi di Indoensia semakin berkembang terutama dalam bidang televisi yakni dari analog menjadi digital. Termasuk negara Indonesia yang akan melakukan perpindahan siaran analog ke digital. Namun sayangnya masih banyak masyarakat  khususnya dari daerah yang belum memahami kebijakan tersebut.  Pemerintah perlu melakukan komunikasi persuasive kepada masyarakat agar bersedia melakukan adopsi program digitalisasi untuk tetap dapat menonton televisi. Teori yang digunakan pada penelitian ini adalah Difusi Inovasi, Komunikasi Persuasi, Adopsi Program. Terdapat dua jenis variabel dalam penelitian ini, yaknik variabel independent yaitu Difusi Inovasi (X1) dan Komunikasi Persuasi (X2), sedangkan variabel yang lainnya adalah variabel independen yaitu Adopsi Program (Y). Objek penelitian adalah masyarkat Desa Pampang Dua dan Desa Harapan Makmur Kalimantan Barat. pengumpulan data dilakukan dengan menyebar kuisoner melalui google form. Pengambilan sampel dalam penelitian ini dilakukan dengan cara probality sampling dengan teknik Cluster random sampling. Teknik analisis data menggunakan analisis regresi linier berganda. Hasil analisis data menunjukkan bahwa pengaruh difusi inovasi dan komunikasi persuasi berpengaruh positif terhadap adopsi program. Sehingga dapat disimpulkan semakin efektif pengaruh difusi Inovasi dan semakin diketahuinya komunikasi persuasi membuat adopsi program semakin meningkat.Kata Kunci: Difusi Inovasi, Komunikasi Persuasi, Adopsi Program
Co-Authors Agnes, Valentina Andreas Praditya Tegar Pradana Andrew Kesuma Bernard Danu Kristianto Danang Trijayanto Dewi Maria Herawati Dinar Ayu Chandra Agustin Indrawati Indrawati Kevin Benedict Lesmana Kristianto, Bernard Realino Danu kusumawardani, vidya Laurencia Laurencia Lukman, Steven Leo Naryi Michelle Michelle Ralvin Januar Wijaya Riong Seulina Rustono - Rustono Farady Marta Ruth Florescia Simanjuntak Sherly Juniarti Steven Leo Naryi Lukman Thoefilus Pratama Putra Timotius Saliman Vidya Kusumawardhani