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All Journal Komunikator Semiotika: Jurnal Komunikasi PRoMEDIA Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Manajemen Komunikasi The Journal of Society and Media PERSPEKTIF Jurnal Pengabdian dan Kewirausahaan KHIDMATUNA: Jurnal Pengabdian Masyarakat Jurnal Spektrum Komunikasi PANDAWA : Jurnal Pengabdian kepada Masyarakat
Sugeng Wahjudi
Universitas Bunda Mulia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Brand Equity Review: Sales Promotion Role in Tropicana Slim Purchasing Decision Michelle Michelle; Sugeng Wahyudi; Rustono Farady Marta
Komunikator Vol 14, No 1 (2022)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.11948

Abstract

As a top Indonesian product, Tropicana Slim seems to give new solutions to enjoying sweet taste widely used in Indonesian cuisine without worrying about the negative impacts often feared by the public, such as obesity and diabetes. Tropicana Slim’s achievements as the top brand for five years have several factors in consumer purchasing decisions that could lead to product loyalty under the Tropicana Slim brand. Therefore, this study aims to see the role of brand equity which consist of brand image, brand awareness, and sales promotion of Tropicana slim products introduced by PT Nutrifood Indonesia through their Instagram account @tropicanaslim leads to purchasing decisions. This research was carried out from March until April 2021 using a positivism paradigm with a quantitative approach and content analysis using visuals and text from 16 posts on their Instagram account. This research indicates the role of brand equity in the form of brand image with a frequency value of 42,03%, brand awareness with 26,09%, and sales promotion with a frequency of 31,88% on purchasing decisions. It can be concluded that the postings on the @tropicanaslim Instagram account take the role of elements of brand equity and sales promotion in purchasing decision process. 
INTRODUCTION TO CULTURAL LITERACY AND CONFLICT PREVENTION IN INDONESIA: PENGENALAN LITERASI BUDAYA DAN PENCEGAHAN KONFLIK DI INDONESIA Vidya Kusumawardani; Dinar Ayu Chandra Agustin; Riong Seulina; Danang Trijayanto; Sugeng Wahyudi
KHIDMATUNA: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2023): Juni
Publisher : STAI Al Fithrah Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36781/khidmatuna.v2i1.441

Abstract

 This Community Service activity with the theme of cultural literacy was carried out on July 26 2022 with the title Introduction to Cultural Literacy and Conflict Prevention in Indonesia which was held at SMAN 40 Jakarta. The data collection method for outreach activities was carried out using quantitative data using a questionnaire using the Likert Scale approach consisting of SS, S, KS, TS, and STS during the pre-test and piost test which consisted of 10 questions. From the results of the pre-test data above, it can be concluded that of the 33 students, each of them already understands the importance of cultural literacy to prevent conflicts that occur in Indonesia which include question 1 (72%), question 2 (45%), question 3 (54%) ), question 4 (57%), question 5 (48%), question 6 (60%), question 7 (54%), question 8 (54%), question 9 (60%), and question 10 (78% ). Meanwhile, from the post test data, it can be concluded that of the 33 students, each of them already understands the importance of cultural literacy to prevent conflicts that occur in Indonesia which include question 1 (75%), question 2 (45%), question 3 (69%), question 4 (51%), question 5 (51%), question 6 (57%), question 7 (63%), question 8 (63%), question 9 (75%), and question 10 (72%). With an increase in students' understanding related to cultural literacy, this is in accordance with the program launched by the Ministry of Education and Culture which is to provide understanding to students related to attitudes to be able to respect each other, appreciate pluralism that exists in Indonesian society which is very vulnerable to racial conflicts.
Komparatif Kontruksi Isu pada Berita Pengangkatan Basuki Tjahaja Purnama sebagai Komisaris Utama Pertamina: Analisa Framing pada berita Kompas dan Media Indonesia sugeng wahjudi; Andreas Praditya Tegar Pradana
Jurnal Spektrum Komunikasi Vol 8 No 1 (2020): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v8i1.67

Abstract

The issue of the appointment of Basuki Tjahaja Purnama as Pertamina's Chief Commissioner has been hot news by the media. Mass media which is a channel of mass communication has a great power to create public opinion. That is because in carrying out their news, the media are believed to have constructed reality to suit the ideology of the media. The author analyzed Harian Kompas and Media Indonesia in reporting on this issue. This study uses Pan and Kosicki Framing Analysis with a constructivist paradigm because the writer wants to see how the two media construct a phenomenon. The character of this research is comparative because the author wants to compare the differences in the viewpoints of the two print media. The results obtained from this study found that Harian Kompas appeared to be more credible and neutral in its reporting. This can be seen from the completeness of the news element, the use of supporting data in conveying the facts, the use of more than two sources, and the use of more neutral language. While Media Indonesia seems less credible and slightly biased towards the figure of Basuki Tjahaja Purnama. This can be seen from the incomplete elements of the news, the lack of data and sources, and the use of language that seems to support the figure of Basuki.
Penyuluhan Strategi Membangun Brand Awarness Produk pada Anggota PKK di Warakas Dinar Ayu Chandra Agustin; Vidya Kusumawardhani; Indrawati Indrawati; Dewi Maria Herawati; Sugeng Wahjudi; Danang Trijayanto
PANDAWA : Jurnal Pengabdian kepada Masyarakat Vol 2, No 1 (2023): PANDAWA: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/pandawa.v2i1.6961

Abstract

Perkembangan teknologi mengubah gaya hidup masyarakat salah satunya adalah kegiatan pemasaran yang awalnya dilaksankan secara konvensional kini beralih menjadi digital. Pemasaran digital adalah kegiatan pemasaran yang memanfaatkan internet untuk dapat menjangkau pasar yang luas. Salah satu strategi digital marketing adalah dengan membentuk, mempertahankan dan meningkatkan brand awareness pada calon konsumen. Namun sayangnya masih banyak pelaku usaha yang telah melakukan digital marketing dalam usaha atau produknya tetapi kurang memahami fungsi dan peran brand awareness, sehingga hasil dari pemasaran yang dilakukan kurang memuaskan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan penyuluhan strategi membangun brand awareness bagi masyarakat yang mayoritas bermatapencaharian sebagai pedangang, yakni di kelurahan warakas, kecamatan Tanjung Priok, Jakarta Utara. Metode yang digunakan yakni, observasi, ceramah, diskusi dan evaluasi kuantitatif. Dari hasil kegiatan diperoleh bahwa 93,3% peserta menjadi lebih memahami menganai brand awareness, keuntungan apasaja yang didapatkan ketika menerapkan brand awareness pada produk dan mengetahui cara-cara untuk membentuk brand awareness.
Konstruksi Citra Destinasi Wisata Gedung Juang45 Bekasi Dalam Berita Media Daring Tribunnews Ralvin Januar Wijaya; Bernard Realino Danu Kristianto; Rustono Farady Marta; Sugeng Wahyudi
PERSPEKTIF Vol. 10 No. 2 (2021): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v10i2.4863

Abstract

Online media in the era of digitalization has become an alternative choice for people in seeking information to replace conventional mass media. This study aims to see the relationship of online media in the development of tourist destinations in Gedung Juang45 in Bekasi Regency. This research uses a qualitative descriptive method, with the Pan and Kosicki framing analysis technique. The online media studied was Tribunnews to see news narratives in the 2019 to 2020 period using discourse analysis. News was analyzed by selecting topics related to the development of the Gedung Juang45 in Bekasi Regency on the Tribunnews Online Media Content. There were two news stories in March and August 2019, which mostly criticized the Bekasi Regency Government (Pemkab. Bekasi). On the other hand, when entering February to December 2020, researchers managed to find 13 supporting news for Pemkab. Bekasi regarding the construction of the Gedung Juang45. The results showed that of the 13 news, there is the same narrative to form the image construction of the Pemkab. Bekasi in increasing tourism, especially the Gedung Juang45 Tourism Destination.
Difusi Inovasi dan Komunikasi Persuasi Terhadap Adopsi Program Siaran Televisi Digital Wahjudi, Sugeng; Agnes, Valentina
PRoMEDIA Vol 8, No 2 (2022): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v8i2.6624

Abstract

Proses digitalisasi di Indoensia semakin berkembang terutama dalam bidang televisi yakni dari analog menjadi digital. Termasuk negara Indonesia yang akan melakukan perpindahan siaran analog ke digital. Namun sayangnya masih banyak masyarakat  khususnya dari daerah yang belum memahami kebijakan tersebut.  Pemerintah perlu melakukan komunikasi persuasive kepada masyarakat agar bersedia melakukan adopsi program digitalisasi untuk tetap dapat menonton televisi. Teori yang digunakan pada penelitian ini adalah Difusi Inovasi, Komunikasi Persuasi, Adopsi Program. Terdapat dua jenis variabel dalam penelitian ini, yaknik variabel independent yaitu Difusi Inovasi (X1) dan Komunikasi Persuasi (X2), sedangkan variabel yang lainnya adalah variabel independen yaitu Adopsi Program (Y). Objek penelitian adalah masyarkat Desa Pampang Dua dan Desa Harapan Makmur Kalimantan Barat. pengumpulan data dilakukan dengan menyebar kuisoner melalui google form. Pengambilan sampel dalam penelitian ini dilakukan dengan cara probality sampling dengan teknik Cluster random sampling. Teknik analisis data menggunakan analisis regresi linier berganda. Hasil analisis data menunjukkan bahwa pengaruh difusi inovasi dan komunikasi persuasi berpengaruh positif terhadap adopsi program. Sehingga dapat disimpulkan semakin efektif pengaruh difusi Inovasi dan semakin diketahuinya komunikasi persuasi membuat adopsi program semakin meningkat.Kata Kunci: Difusi Inovasi, Komunikasi Persuasi, Adopsi Program
TRANSFORMASI STRUKTUR SOSIAL DALAM PEMANFAATAN RPTRA DHARMA SUCI JAKARTA UTARA Wahjudi, Sugeng
Jurnal Pengabdian dan Kewirausahaan Vol 3, No 1 (2019): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v3i1.1547

Abstract

The focus of RPTRA's activities reflects services for children and community services to become a community center that functions as a center of interaction and is used by all elements of society from various age groups. This research is an advanced stage of previous research on the relationship of RPTRA managers. The communication network that is built into the use of the RPTRA can be utilized for the development of institutional components that are socio-economic. By using Max Webber's instrumental rationality approach, this study can identify the social changes that have been formed. This study will provide a description relating to changes in knowledge, attitudes and actions of the people who use RPTRA. Changes that arise from individual RPTRA users (mothers) are driven by actions based on value orientation. Their actions involved in activities at RPTRA were not driven by instrumental orientation (to obtain economic benefits) or traditional orientation (because of tradition - driven by the authority structure) In general it can be concluded that RPTRA was able to take a good role. RPTRA is not a material space that distributes materials / materials to make a transformation of the social structure of society (change in social action). The results of the study indicate the formation of rationality in the use of RPTRA if it is associated with user social actions and program activities that put RPTRA as a center in building social relations for their local communities and social change. Keywords: RPTRA, communication network, social change, social actions.
Interaksi keluarga dan kelompok sebaya menstimulasi strategi pengambilan keputusan berkuliah sembari bekerja Saliman, Timotius; Marta, Rustono Farady; Wahjudi, Sugeng
Manajemen Komunikasi Vol 5, No 2 (2021): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v5i2.28404

Abstract

Pendidikan merupakan suatu hal yang perlu untuk dimiliki oleh manusia dalam kehidupannya untuk dapat mengembangkan dirinya dari ketertinggalan dan berkeinginan untuk maju. Semakin bertambahnya usia maka akan semakin banyak pula manusia itu belajar untuk memenuhi kebutuhannya melaui proses belajar. Terutama di Indonesia yang memiliki jenjang pendidikan dari SD, SMP, SMA, sampai tingkat Universitas untuk memenuhi kebutuhan belajar masyarakatnya. Sayangnya banyak masyarakat yang tidak menempuh seluruh jenjang pendidikan bahkan sampai tingkat Universitas. Dibutuhkan motivasi serta komunikasi yang baik antara orangtua dan anak agar timbul kesadaran pentingnya melanjutkan pendidikan sampai jenjang Universitas. Di samping itu anak gemar menghabiskan waktunya untuk berinteraksi dengan teman sebayanya. Penelitian ini bertujuan untuk mengetahui dampak komunikasi interpersonal orangtua dan anak dapat mempengaruhi strategi pengambilan keputusan berkuliah sambil bekerja secara dominan, atau justru interaksi kelompok sebaya. Penelitian ini dilakukan menggunakan pendekatan kuantitatif dengan metode survei untuk mengetahui pengaruh interaksi keluarga khususnya komunikasi interpersonal orangtua dan anak juga komunikasi kelompok sebaya, terhadap strategi pengambilan keputusan berkuliah sembari bekerja. Responden penelitian ini adalah 89 mahasiswa Universitas Bunda Mulia. Hasil dari penelitian dengan variabel komunikasi interpersonal orang tua dan anak memiliki pengaruh yang lebih besar dan signifikan sebesar 62,1% dibandingkan dengan variabel interaksi kelompok sebaya dalam mempengaruhi variabel keputusan berkuliah sembari bekerja.
Co-Authors Agnes, Valentina Andreas Praditya Tegar Pradana Andrew Kesuma Bernard Danu Kristianto Danang Trijayanto Dewi Maria Herawati Dinar Ayu Chandra Agustin Indrawati Indrawati Kevin Benedict Lesmana Kristianto, Bernard Realino Danu kusumawardani, vidya Laurencia Laurencia Lukman, Steven Leo Naryi Michelle Michelle Ralvin Januar Wijaya Riong Seulina Rustono - Rustono Farady Marta Ruth Florescia Simanjuntak Saliman Saliman Sherly Juniarti Steven Leo Naryi Lukman Thoefilus Pratama Putra Vidya Kusumawardhani