Article Per Year (5 Year)
p-Index From 2020 - 2025
2.728
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Pembangunan Jurnal InterAct JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Gondang: Jurnal Seni dan Budaya Avant Garde SELODANG MAYANG Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Jurnal Pewarta Indonesia MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi COMMENTATE: Journal of Communication Management Komitmen : Jurnal Ilmiah Manajemen ASPIRATION Journal Jurnal InterAct Journal of Communication and Public Relations (JCPR) Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Setiawan, Joe Harrianto
Institut Komunikasi Dan Bisnis LSPR
Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Komitmen : Jurnal Ilmiah Manajemen

 1 
THE BRANDING PROCESS OF UPCYCLING PRODUCT TEA TIME LABEL AS ECO-FRIENDLY PRODUCT THROUGH SOCIAL MEDIA MARKETING Jolenta, Regina Skolastika; Setiawan, Joe Harrianto
Komitmen: Jurnal Ilmiah Manajemen Vol 5, No 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i2.37686

Abstract

Fabric waste is a major problem that has an impact on the environment, especially due to the fast fashion phenomenon. In Indonesia, small businesses have begun to emerge that use deadstock materials using upcycling techniques, one of which is Tea Time Label, which uses them to make women's hair accessories. This research wants to know more about the branding process of Tea Time Label upcycled products as a brand that loves the environment through Instagram social media. The main theory used is the branding process according to Wheeler, & Millman which consists of conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The research method used is descriptive qualitative. The results of this research show that the branding process of this local small and medium company is in accordance with the branding process theory mentioned above and the thing that is most often done is designing the identity and values of the Tea Time Label.
THE BRANDING PROCESS OF UPCYCLING PRODUCT TEA TIME LABEL AS ECO-FRIENDLY PRODUCT THROUGH SOCIAL MEDIA MARKETING Jolenta, Regina Skolastika; Setiawan, Joe Harrianto
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 5 No. 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i2.37686

Abstract

Fabric waste is a major problem that has an impact on the environment, especially due to the fast fashion phenomenon. In Indonesia, small businesses have begun to emerge that use deadstock materials using upcycling techniques, one of which is Tea Time Label, which uses them to make women's hair accessories. This research wants to know more about the branding process of Tea Time Label upcycled products as a brand that loves the environment through Instagram social media. The main theory used is the branding process according to Wheeler, & Millman which consists of conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The research method used is descriptive qualitative. The results of this research show that the branding process of this local small and medium company is in accordance with the branding process theory mentioned above and the thing that is most often done is designing the identity and values of the Tea Time Label.
Co-Authors Aliya Ramdhani Hafiz Ananda Nugraha Aruman, Akhmad Edhy Cintia Caroline Cintia Caroline Daniari Setiawati Deandra Shivana Deddy Muharman Diwangkara, Rawi Eni Kusti Rahayu Hannan, Fathiya Heidy Isabel Heidy Isabel Jolenta, Regina Skolastika Latifa Ramonita Limarandani, Ni Putu Marwati, Annisa Rais Muhammad Wanadli Rivan Nugraha, Ananda Nugraha, Ananda Putri, Novaldha Andhianthie Putri, Novaldha Andianthie Rahayu, Yuniarti Rahmadania, Salu Ramonita, Latifa Rawi Diwangkara Rizky Faiza, Hazel Santi Indra Astuti Santi Indra Astuti Setiawati, Daniari Soraya Nurida Sukandar, Rudi