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All Journal Abdimas Cakrawala : Jurnal Humaniora Bina Sarana Informatika Nyimak: Journal of Communication LUGAS Jurnal Komunikasi IKRA-ITH ABDIMAS Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication Avant Garde KOMUNIKATA57 Jurnal Humaniora dan Ilmu Pendidikan
Rachmi Kurnia Siregar
Universitas Budi Luhur
Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Isu Keberpihakan dalam Pemilihan Presiden 2024 (Analisis Framing Berita Makan Malam Jokowi dan Prabowo di Tempo.co Edisi 5 - 7 Januari 2024) Kurniansyah, Rafli Akram; Mulyana, Deddy; Siregar, Rachmi Kurnia; Harningsih, Harningsih
LUGAS Jurnal Komunikasi Vol. 8 No. 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.3761

Abstract

The meeting between President Jokowi and Minister of Defense Prabowo at a dinner on January 5 2024, is suspected of Jokowi's political neutrality in the 2024 presidential election which is increasingly being questioned. This issue of partiality has been widely reported by online media, one of which is Tempo.co. The news selection was chosen on 5 - 7 January 2024 with the consideration that at that time the third presidential candidate debate would be held on 7 January 2024. So, the momentum of Jokowi and Prabowo's dinner was allegedly a form of covert support from President Jokowi for the presidential candidate Prabowo who will face the debate. This research uses a qualitative descriptive approach with a constructivist paradigm. Researchers framed news about Jokowi and Prabowo's dinner on Tempo.co using Robert N Entman's framing analysis method. The results of this research show that Tempo.co framed the issue of partiality in the 2024 presidential election in the Jokowi and Prabowo dinner news by reporting balanced information. This is proven by the existence of news information that contains pro and con parties in this report. This also shows that Tempo.co strives to maintain neutral news balance and has implemented Bill Kovach's journalistic elements of broadcasting comprehensive and proportional news.
Transformasi Digital Komunikasi Pemasaran. Strategi Meningkatkan Penjualan Produk Usaha Kecil Menengah (UKM) dalam Pemasaran Digital. Studi Pada Produk Maicih Bandung Harningsih, Harningsih; Andayani, Lies; Siregar, Rachmi Kurnia; Alamsyah, Alamsyah
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.27245

Abstract

Digital transformation has become an essential need in facing the dynamics of the global economy and the changing behavior of today’s consumers. Through digitalization, SMEs can reach wider markets, accelerate production and distribution processes, and strengthen customer relationships. Maicih has successfully built a strong brand through product innovation and creative marketing strategies. This study aims to analyze how digital transformation is applied in Maicih Bandung’s marketing communication strategy and its impact on increasing sales. The approach used is qualitative descriptive with a case study method, to deeply explore marketing strategies through digital media, the use of reseller networks, and distribution via modern retail (supermarkets). Research findings: Through SWOT analysis, it can be seen that Maicih intensively utilizes social media, particularly TikTok, with live streaming up to 10 hours per day as a form of interactive and real-time promotion. The hybrid distribution strategy through reseller communities and supermarkets provides wider market reach while strengthening brand positioning in the national market. The marketing strategy employed is integrated with multiple components, forming a unified whole through the concept of Integrated Marketing Communication (IMC), involving synergy between content, interaction, and direct sales. It can be concluded that a consistently and adaptively implemented digital transformation can maintain competitiveness and sustain business existence in order to increase sales volume. Partnering with resellers and collaborating with retail supermarkets becomes the main strategy in maintaining customer loyalty.
The Contestation of the Narratives of "Change" versus "Sustainability" on the Instagram Accounts of Two 2024 Presidential Candidates Suryawati, Indah; Ikhwan, Muhammad; Siregar, Rachmi Kurnia
Nyimak: Journal of Communication Vol 9, No 2 (2025): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v9i2.14429

Abstract

The implementation of the 2024 Presidential Election cannot be separated from the dynamics of the use of social media as a medium for political communication, and Instagram is one of the social media used to convey political messages to the public. In this study, these political messages are manifested in the form of political narratives that compete with each other on social media. This research aims to (1) analyze the framing of the political narratives of Anies Baswedan and Prabowo Subianto uploaded on their Instagram accounts; and (2) how the ideas behind these political narratives are articulated. A qualitative approach was used in this study and Entman's framing analysis model was used as the method. The research findings reveal a fundamental conflict within the political narratives of Anies Baswedan and Prabowo Subianto. This contestation of political narratives is geared toward strengthening electability and capturing public attention. Prabowo's concept of sustainability demonstrates his desire to continue pro-people programs deemed successful during Jokowi's administration (Jokowinomics), such as various assistance programs for the underprivileged. Unlike Prabowo Subianto, Anies Baswedan emphasized ideas for change, such as eradicating poverty in Indonesia. The final results of the 2024 presidential election demonstrated that the political narrative regarding the need for sustainability successfully led Prabowo to victory.Keywords: 2024 Presidential Election, Instagram, framing, political narrative, Anies Baswedan, Prabowo Subianto ABSTRAKPelaksanaan Pilpres 2024 tidak dapat terlepas dari dinamika penggunaan media sosial sebagai media komunikasi politik, dan Instagram menjadi salah media sosial yang dimanfaatkan untuk menyampaikan pesan-pesan politik kepada khalayak. Dalam penelitian ini, pesan-pesan politik tersebut mewujud dalam bentuk narasi politik yang kemudian saling berkontestasi satu sama lain di media sosial. Penelitian ini bertujuan (1) menganalisis pembingkaian narasi politik Anies Baswedan dan Prabowo Subianto yang diunggah di akun Instagram keduanya; (2) bagaimana artikulasi ide-ide yang ada di balik narasi politik tersebut. Studi ini menggunakan pendekatan kualitatif serta model analisis framing Entman sebagai metode. Hasil penelitian menunjukkan adanya pertentangan fundamental dalam bingkai narasi politik Anies Baswedan dan Prabowo Subianto. Kontestasi tersebut mengarah pada upaya memperkuat elektabilitas serta merebut perhatian publik. Ide keberlanjutan yang diusung Prabowo menunjukkan keinginan Prabowo melanjutkan program-program pro rakyat yang dinilai berhasil pada era pemerintahan Jokowi (Jokowinomics), misalnya berbagai program bantuan untuk masyarakat pra sejahtera. Berbeda dari Prabowo, Anies Baswedan lebih menonjolkan ide-ide perubahan, misalnya memberantas kemiskinan di Indonesia. Hasil akhir Pilpres 2024 kemudian menunjukkan bahwa narasi politik mengenai perlunya keberlanjutan berhasil mengantarkan Prabowo menuju kemenangan.Kata Kunci: Pilpres 2024, Instagram, framing, narasi politik, Anies Baswedan, Prabowo Subianto
PEMBINGKAIAN BERITA CYBER MEDIA TERKAIT PENANGKAPAN MENKOMINFO RI JOHNNY G PLATE DALAM DUGAAN KASUS KORUPSI BTS Kurniansyah, Rafli Akram; Wahid, Umaimah; Siregar, Rachmi Kurnia
KOMUNIKATA57 Vol. 5 No. 1 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i1.1048

Abstract

Proyek pembangunan Tower Base Transceiver Station (BTS) 4G di Kementerian Komunikasi dan Informatika RI yang diestimasi anggaran Rp 8 triliun sempat mengejutkan publik pada pertengahan Mei 2023. Pasalnya, Johnny G. Plate juga ikut terlibat dalam kasus tersebut. Menteri Komunikasi dan Informatika dan Sekjen Partai Nasional Demokrat (Nasdem), ramai diliput media. Polemik di masyarakat atas kasus JGP menyebabkan berkembangnya cerita spekulatif mengenai campur tangan kekuasaan terkait Pilpres 2024. Namun, Surya Paloh, Ketua Umum Partai Nasdem, membantahnya. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pemberitaan mengenai dugaan kasus korupsi yang dilakukan JGP dibingkai di Media Indonesia.com dan Okezone.com. Dalam penelitian ini menggunakan metode kualitatif. Model Robert N. Entman digunakan untuk melakukan analisis framing. Berdasarkan temuan penelitian, Media Indonesia.com menggunakan asas praduga tak bersalah dan menganggap JGP sebagai orang yang belum pasti bersalah karena masih dalam proses penyidikan. Sementara itu, Okezone.com meminta agar kasus JGP dikaji secara mendalam karena perbuatannya merugikan negara. Tama S. Langkun, sumber berita dan pejabat senior Perindo, membenarkan hal tersebut.
Co-Authors Ahmad Toni, Ahmad Alamsyah - Amin Aminudin Andayani, Lies Deddy Mulyana Dudi Iskandar Harningsih, Harningsih Indah Suryawati Kurniansyah, Rafli Akram L. Gaol, Denada Faraswacyen Muhammad Ikhwan Naurah , Nabila Zalfa Rafli Akram Kurniansyah Umaimah Wahid Wenny Maya Arlena